Your facebook page is NOT enough of a web presence for your business
Some of you may or may not have a facebook business page and some of you may or may not have a business website.
If your target market or customers are on Facebook, obviously you need to be there as well, just don’t make the mistake of using your Facebook page as your website simple because it is popular and free.
Your website is all about YOU and YOUR BRAND,
it has your branding, your market positioning and when people are on your website that’s all they see, and that’s all you want them to see!
Also, not everyone uses Facebook; yes they do have one billion active users but that’s not everyone, and not everyone wants to do business on Facebook or learn about a business on Facebook.
Finally your website is focused on your calls to action, Facebook isn’t. On your website you get to dictate what people do, by setting up scenarios that they can possibly flow through that end in a result you want, whether that be buying a product or service, signing up for a newsletter or generating a lead, you can’t do that all the time on Facebook.
Don’t fall into the trap of allowing another company to dictate how you do business. Facebook should be a side dish, not the main meal.
If you only have a facebook page and no website, you need to contact us NOW.
Steph Zahalka is the CEO of Jungle Branding Co., a premier branding company based on the Gold Coast Australia, serving clients across the globe.
She is an award-winning brand strategist and designer who has been featured on the cover of a nationally recognised ‘women in business’ magazine (GCGIB) and regularly appears on podcasts and events around the Gold Coast as a speaker, panel expert and interviewee where she reveals her unique process for building a wildly in-demand brand for ambitious entrepreneurs, modern CEOs, influencers, thought leaders, and service-based business owners.
Steph believes that, when done right, branding is the door to connecting with your people, your audience on a deeper level. Human to human connection that makes your audience ridiculously obsessed with not just your brand, but YOU and your vision that ultimately makes a positive impact on the world.