Your brand is NOT your logo
I don’t care what you’ve been told (unpopular opinion) but your brand is NOT your logo!
(I know I know, I sound like a broken record… but it’s crucial to your business success)
You’ve been sold the idea that your brand consists of a logo, a colour palette, a set of fonts and a website.
😳🚫❌That couldn’t be more wrong.
The problem with this is you try to run your business thinking this is all you need but in reality, your brand is so much more than what it looks like.
Having a design or set of visuals with no strategy or reason behind it other than because ‘you’re supposed to’ will do nothing for your business.
❌ It doesn’t tell you who your audience is,
❌It doesn’t tell your audience who you are,
❌it doesn’t convey your values,
❌it doesn’t connect with your people,
❌it doesn’t create an experience,
❌It doesn’t integrate the vibe, the soul, the energy, personality or purpose into it.
This is exactly what leads to spending more and more money on constant redesigns and rebrands because nothing feels quite right, it doesn’t represent your brand
or worse, it looks the same as everyone else 🤮 (eeeekkkk).
If you want to stand out, you need a visual identity with layers.
Visual identity is about creating both visual AND energetic connections so that your audience not only sees you but FEELS SOMETHING when they SEE you.
Having a logo and colours and some pretty, themed imagery for your brand is good.
It’s attractive and eye-catching. 😍
But, without the strategy & intention, they are just pieces of a mismatched puzzle. 😥
However, when you have a completely styled presence, carefully curated with visuals that were created by the personality, energy, vibe, voice, values and other important elements from my E.P.I.C. Presence Method™ framework, your brand becomes an EXPERIENCE.
Experiences are next level and can be felt, it connects, it has soul and THAT is what your premium audience is looking for.
They will see AND feel you.
Truth is, you need an in-depth understanding of WHO your brand is so you can create a visual expression that
🔥 ignites all the senses,
✋🏼 slows the scroll, and
💕compels your viewers to fall in love with your brand instantly
Your logo should be the last thing you do when it comes to your brand.
Let’s break it down.
My EPIC Presence Method™ takes you through
⨠ The inner work, your purpose and energetics so your brand feels like an extension of your soul and breathes LIFE into your entire brand
⨠ Through positioning, pricing & your unique process so you can collapse time by repelling unaligned clients and magnetising the ones that are
⨠ To your personality, voice and character identity which nurtures a connection beyond the screen and creates excitement with your audience that is felt on a subconscious and energetic level.
⨠ Which leads to Aligned Aesthetics™ where we design your visual and styled presence for authentic connection, consistency and high brand awareness that creates massive reach and impact.
It’s a whole brand experience that magnetises YOUR perfect clients to you at whatever price point you desire!
My desire is for your business to be that brand.
The one with the experience your people can’t stop talking about and throw their money at because YOU are their “one and only”.
MESSAGE ME 🖐🏼🖐🏼 if you’d rather have an entire brand experience or just a cool logo and some pretty colours for your business.
Steph Zahalka is the founder and CEO of Jungle Branding Co., a premier award-winning brand agency based on the Gold Coast Australia, serving clients across the globe.
Recent winner of the prestigious Female Entrepreneur of the Year Stevie Award 2020, Steph is a brand strategist and designer who has been featured on the cover of a nationally recognised ‘women in business’ magazine (GCGIB) and regularly appears on podcasts and events around the Gold Coast as a speaker, panel expert and interviewee where she reveals her unique process for building a wildly in-demand brand for ambitious entrepreneurs, modern CEOs, influencers, thought leaders, and service-based business owners.
Steph believes that, when done right, branding is the door to connecting with your people, your audience on a deeper level. Human to human connection that makes your audience ridiculously obsessed with not just your brand, but YOU and your vision that ultimately makes a positive impact on the world.