As creatives and service based businesses, you should NOT be selling your time.
Do not charge hourly rates EVER – because that does not take into consideration your talents, your skills, your investments on education, your years of experience, your total value!
What you are selling is your talent and a final creative product, that will meet or exceed our client’s expectations!
You need to price your work accordingly.
It’s all about the VALUE – not the hours.
You are not being paid to work really hard, nor are you being paid to struggle to get the assignment right.
Your client is paying you to DELIVER GREAT WORK on time, every time.
You may think to yourself – but it’s so easy for me and I can do that like in half an hour, how can I possibly charge so much?
Because they can’t do what you do.
They don’t have the skills, the experience, the knowledge or years of know-how to get the job done the way that you can.
That is what they pay for.
To not have to spend 20 hours doing it themselves.
You are solving a problem for them and it’s worth money honey!
And yes, over time, you will get faster at completing projects or services for them, and yes, it will also be easier for you to produce better quality work for them over time because you are getting more familiar with their company, their messaging, their market and audience.
But all of that will make you MORE VALUABLE, not less so.
So do NOT discount. Holy shit NO!
If anything you should raise your rates every year or as the value goes up and you become even more of an expert.
And, before you start filling your head with the whole ‘I’m not worthy’ or ‘who am I to charge that much’ bullshit – STOP!
First of all, you are so more than worth any number you come up with, but secondly, it’s not about that anyway.
Of course you’re worthy and of course you know you’re good at what you do.
But it is also about what you are giving them. Excellent service, your solving their problems, you give them an outcome that they can’t do themselves.
And… when you can deliver better and stronger work and doing it faster – then you should BE PAID EVEN MORE!
So, never ever EVER sell your time for money.
Sell your value and then deliver that value!
I am putting together a master class or possibly group program for creatives and designers – to give them the loving ass-kicking they need to level up their design or creative business!
Do you want to charge more?
Do you want more clients?
Do you want to increase your value?
Do you want to take on more work and get paid handsomely for it?
Do you want to know how to scale and grow your business so you can sit by the pool drinking pina coladas while the work gets done?
Do you want access to the strategies and templates and all the things that you could need to level up your creative biz?
If yes – then please message me here – I’d love to know what you want to know or learn and if you are interested in such a program.
Steph IS the Branding Chick ~ Brand Designer + Consultant! When she isn’t at the beach, surfing, eating tacos or drinking wine… she spends her time consulting businesses and entrepreneurs on how to create a solid and stand out brand that creates an impact. Through consulting and her online programs as well as actually designing the brand visuals and logo, Steph is able to help her clients position themselves as the leader, influencer and authority in their industry.
She was recently featured on the cover of the nationally recognised GCGIB magazine and has recently won a major award in the 2019 Gold Coast Girls in Business awards. She was one of seven winners out of 16,000 women in business.
Steph also is a contributor to various online and print publications, writing articles, guest speaking and interviewing on podcasts.