THE BLOG

You are worth so much more than a fucking discount!!!

By Stephanie Zahalka | October 23, 2018 | BRANDING
You are worth so much more than a fucking discount!!!

 

How many times have you been asked to reduce your price?

The reality is, it’s never about price. It’s about value, relevance and reputation.

We’ve all been there…

Whether the person on the other end of the phone or conversation is asking for a discount… or

You feel so shit about charging people and are afraid of telling them your actual price so YOU discount them before they even think about asking, or not.

Either way, there is an issue here….

If people are asking for a discount or for you to lower your prices, then there is a branding and positioning issue that is preventing them from seeing the actual value that you provide.

Sure you may provide tons of value, but if you have cheap branding, or mismatched visual marketing, your message is all over the shop and you are not conveying the VALUE they will get, then you will have a hard time getting the money you want.

They just subconsciously can’t see past the branding issue (even though they don’t call it that or know that is what it actually is – it’s definitely the issue).

On the other side of the coin, if YOU are not crystal clear on your branding or have clarity around what it actually is that you do, who you do it for or why you even do it… then YOU will have trouble asking for the money and you end up discounting all over the place.

In both situations, you have a big problem that needs to be fixed.

First, you need to do a branding checkup! Check out my free tip sheet and find out the top 5 THINGS that are DAMAGING YOUR BRAND right now!

Then, you need to really figure out
WHAT it is that you do,
WHY you do it, your passion….
WHO you do it for and
the reason they NEED it.

Once you figure this out, then you will know how to communicate your value and why they need it and why they should pay full price!!!

– and you’ll be comfortable charging the full amount, no discounts – maybe even raising your prices!!!

So, there you go!
Give yourself a branding checkup and figure your shit out so that you can stop discounting and they can stop asking for one!!!

xx

 

……………………..

PS.

If you want to get ahead of the game and start making the money you deserve, standing out in your amazing brand, working with clients who can see your VALUE and PAY you for it (no discounts), then you should hop in my

4 day BRAND CLARITY CRASH COURSE!

This where we go in deep.
We go in and figure shit out ….
We get CLEAR….

Discover your WHY and the deeper purpose of your brand.
So many businesses miss this essential step!

Get clarity on WHAT you’re building, WHAT you love doing and WHAT makes you different.
Everything else you need to IGNORE when you start.

Figure out WHO your audience and ideal client is so you can streamline your brand for them!
And learn the other WHO and why it’s so important –
hint* it’s not who you think!

Deep dive questions to evaluate the HOW and what sorts of strategies you need and DON’T need.
This is the #1 problem most business owners struggle with.

The “SECRET FORMULA” to quit struggling and gain total brand clarity!

Learn this ONE, simple formula… and never worry about sending the wrong message or attracting the wrong clients, EVER again!

This is because of how the formula works.

When you USE it…
When you’re in the FLOW….

You will become so MAGNETIC that your audience and perfect clients will effortlessly GROW
straight into your business.

The BRAND CLARITY CRASH COURSE is the simple, step-by-step formula to gaining clarity on your brand and the foundation of your business…

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