Would you like to know what the NUMBER ONE thing that you can do to make your website stand out from all the others that do the same shit that you do?
STOP MAKING IT ABOUT YOU!
Yeah, yeah…. I’ve heard it before… 1,873 times to be exact (not really but you get it) …”but I have to tell them about all my experience” or “I’ve done this, that or the other and they need to know,” “I have these degrees, I’ve worked with this person, I know this….”
blah blah freakin blah.
I’m sure your about page is a snore fest as well. And your home page. And probably the whole thing. #sorrynotsorry
Oooh did that hurt your feelings? Are you sitting there thinking “My site is awesome, it has all these things that say how experienced and amazing i am”
Well. like I said – B O R I N G…
Sure, some of you may be an exception, but most of you aren’t. You have a boring site that talks all about YOU.
This is why, if you switch it up and make it about THEM instead of you, you will stand out…. cuz everyone else makes their website about themselves.
While I do indeed preach like it’s my business (it is) to #bemoreyou and own your badass self like a boss… what I do strongly advise against is making your website all about you in a way that sounds like you only care about yourself and how good you are rather than about the people that you are here to help.
So, as I was saying before, stop making your site about you and make it all about them.
Talk TO them in your copy,
Tell them what their problem is and how you can solve it.
Relate to them so they feel like you KNOW them and then tell them how the benefit from hiring you.
Talk AT them
Tell them all about your experience with what you do
Give then features and credentials of what you do.
See the difference?
It may seem simple or not necessary, but it really will change everything.
Do it. Because the reality is people don’t have time to fuck around, sifting and sorting through your messy website trying to find how you can help them. They want to know what’s in it for them as quick as possible and get on with it. If you don’t convey that as soon as they land on your site, they’re GONESKI’S.
Off to your competitors.
Trust me – go to your website right now and read your home page and services pages. Can you see how you can change your copy to be all about them?
OH – and I do have more for you 🥳🥳🥳-
this idea actually just came through me as I was writing this post….
In my facebook group The Branding Revolution – I am going to give you my top 5 CONVERSION strategies and tips to turn your website into an ‘asset that works FOR you’ over the next 5 or so days.
Clients have paid me hundreds of dollars to give them these strategies when I go through their websites. NOW – I am gifting my 5 best conversion strategies to members of my group.
I won’t leave this content in there – it will be removed at some point shortly after I finish it – I’ll package it up and turn it into a course or make it a bonus for other courses.
You’re not gonna want to miss this! Legit – my top 5 website conversion strategies to turn your website into a machine that makes them want more, that makes them click, that makes them need YOU.
JOIN the group now! I’ll start Monday!
See your badass self in there.
Steph IS the Branding Chick ~ Brand Designer + Consultant! When she isn’t at the beach, surfing, eating tacos or drinking wine… she spends her time consulting businesses and entrepreneurs on how to create a solid and stand out brand that creates an impact. Through consulting and her online programs as well as actually designing the brand visuals and logo, Steph is able to help her clients position themselves as the leader, influencer and authority in their industry.
She was recently featured on the cover of the nationally recognised GCGIB magazine and has recently won a major award in the 2019 Gold Coast Girls in Business awards. She was one of seven winners out of 16,000 women in business.
Steph also is a contributor to various online and print publications, writing articles, guest speaking and interviewing on podcasts.