Talk about the thing you can’t stop talking about!
You know that thing…. in your business or life….that you can shut the fuck up about?
The thing that you can prattle on all day long about to anyone who will listen?
Yeah, that thing!
That service or offer that you do that really lights you up and that you think EVERYONE should have because it is just damn awesome….
That is the thing that you should be focusing on.
That is the thing that you should be messaging about, writing about, emailing about – SELLING!
And if you are already selling it, because it is something you do or offer in your business, then let me ask you – is it bringing in clients and bringing in money?
Because, if you’re thinking that you wished it did or it does but not consistently – then you’re not talking about it enough.
It’s not good enough that you have it listed on some random services page of your website and that’s it.
NO.
You need to be talking and talking about it.
Sharing the awesomeness of it with everyone.
Even if you think they won’t want to hear about it, or if you think they might think it’s boring or not interesting or any other self sabotage-y type shit, DO IT ANYWAY.
You start talking about it, writing about it, sharing it and soon your peeps will catch on… they’ll start turning their heads, they’ll start listening and asking about it and BOOM – they want it!
When you are really stoked on something and so passionate about it that you can’t shut the fuck up about it – it is your energy that attracts people.
It’s your energy and passion that makes people want to throw their money at you because they want to feel the way you feel when you talk about it.
So – find that thing that you can’t shut the fuck up about and sell that!
But don’t just make a page, put a buy now button and off you go – no – you need to shout out about to everyone, everywhere.
Even when you don’t want to – do it.
Even when you think no one is listening – do it.
Even when you think it’s boring and the same ol’ thing – do it.
JUST DO THE DAMN THING –
Which is – talking about, messaging, emailing and sharing the shit out of the shit you love!
I’ve said it before – I’ll say it again – people don’t buy your service, they buy you – they buy your energy!
So put all that energy into ‘that thing’ and watch what happens in wonder and amazement – and then you’ll wonder why the hell you didn’t do this sooner!
xx
PS———
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Let’s light you
Steph Zahalka is the founder and CEO of Jungle Branding Co., a premier award-winning brand agency based on the Gold Coast Australia, serving clients across the globe.
Recent winner of the prestigious Female Entrepreneur of the Year Stevie Award 2020, Steph is a brand strategist and designer who has been featured on the cover of a nationally recognised ‘women in business’ magazine (GCGIB) and regularly appears on podcasts and events around the Gold Coast as a speaker, panel expert and interviewee where she reveals her unique process for building a wildly in-demand brand for ambitious entrepreneurs, modern CEOs, influencers, thought leaders, and service-based business owners.
Steph believes that, when done right, branding is the door to connecting with your people, your audience on a deeper level. Human to human connection that makes your audience ridiculously obsessed with not just your brand, but YOU and your vision that ultimately makes a positive impact on the world.
