SUCCESS TIP #999
~ SUCCESS TIP #999 ~
(is it weird that I start almost all my posts with ‘So…’? 🤔🤔)
One of the things that I do with my clients, and specialise in, is helping them really nail their messaging.
Yes you should sell. Sell all the time. It’s your job. If you’re an entrepreneur, you need to sell or you don’t make money.
But…. before you just throw up a promo post to buy your product or say ‘i can do this for you for $xx’ or join your competition…. you need to ENTICE us first.
Tell us why we NEED this particular thing or service or you in our lives.
Tell us about what we can get for it (hint- the outcome!)
Tell a story, ignite our imagination of how we would feel or look after having it done.
This is the stuff that people click on –
NOT just the ‘hey I’m running a giveaway’
I would love to see you post with some cool and interesting info that might be unknown about your product or service.
Give us some tips or suggestions or anything that will make us think, “oooh I may want / need to do this”.
Give us some valuable advice or educate us with information that we can use right away that has something to do with the product or service that you want to sell.
Tell me how fabulous I am going to look after getting this done and that I’ll turn heads and feel amazing and take a million selfies 😍📸!
Tell me how I’m gonna save time and the headache of not having to do my own _____ everyday.
Do you see how selling the outcome to someones emotions works better than just saying that you’re having a giveaway or buy my shit?
When you write about your stuff in a way that provides insight or value or gives us something to think about or makes us stop to read it, you have a much higher chance of getting engagement and conversions.
You want to stop their scroll and read your stuff!
It’s the same when posting anywhere about anything – give value, make yourself the expert and trusted leader in your field, sell the feel good or outcome and peeps will be clicking all day long!
Make me feel good, like I MUST HAVE your shit, then tell me how to buy it.
Steph Zahalka is the founder and CEO of Jungle Branding Co., a premier award-winning brand agency based on the Gold Coast Australia, serving clients across the globe.
Recent winner of the prestigious Female Entrepreneur of the Year Stevie Award 2020, Steph is a brand strategist and designer who has been featured on the cover of a nationally recognised ‘women in business’ magazine (GCGIB) and regularly appears on podcasts and events around the Gold Coast as a speaker, panel expert and interviewee where she reveals her unique process for building a wildly in-demand brand for ambitious entrepreneurs, modern CEOs, influencers, thought leaders, and service-based business owners.
Steph believes that, when done right, branding is the door to connecting with your people, your audience on a deeper level. Human to human connection that makes your audience ridiculously obsessed with not just your brand, but YOU and your vision that ultimately makes a positive impact on the world.