~ SUCCESS TIP #999 ~
(is it weird that I start almost all my posts with ‘So…’? 🤔🤔)
One of the things that I do with my clients, and specialise in, is helping them really nail their messaging.
Yes you should sell. Sell all the time. It’s your job. If you’re an entrepreneur, you need to sell or you don’t make money.
But…. before you just throw up a promo post to buy your product or say ‘i can do this for you for $xx’ or join your competition…. you need to ENTICE us first.
Tell us why we NEED this particular thing or service or you in our lives.
Tell us about what we can get for it (hint- the outcome!)
Tell a story, ignite our imagination of how we would feel or look after having it done.
This is the stuff that people click on –
NOT just the ‘hey I’m running a giveaway’
I would love to see you post with some cool and interesting info that might be unknown about your product or service.
Give us some tips or suggestions or anything that will make us think, “oooh I may want / need to do this”.
Give us some valuable advice or educate us with information that we can use right away that has something to do with the product or service that you want to sell.
Tell me how fabulous I am going to look after getting this done and that I’ll turn heads and feel amazing and take a million selfies 😍📸!
Tell me how I’m gonna save time and the headache of not having to do my own _____ everyday.
Do you see how selling the outcome to someones emotions works better than just saying that you’re having a giveaway or buy my shit?
When you write about your stuff in a way that provides insight or value or gives us something to think about or makes us stop to read it, you have a much higher chance of getting engagement and conversions.
You want to stop their scroll and read your stuff!
It’s the same when posting anywhere about anything – give value, make yourself the expert and trusted leader in your field, sell the feel good or outcome and peeps will be clicking all day long!
Make me feel good, like I MUST HAVE your shit, then tell me how to buy it.
Steph IS the Branding Chick ~ Brand Designer + Consultant! When she isn’t at the beach, surfing, eating tacos or drinking wine… she spends her time consulting businesses and entrepreneurs on how to create a solid and stand out brand that creates an impact. Through consulting and her online programs as well as actually designing the brand visuals and logo, Steph is able to help her clients position themselves as the leader, influencer and authority in their industry.
She was recently featured on the cover of the nationally recognised GCGIB magazine and has recently won a major award in the 2019 Gold Coast Girls in Business awards. She was one of seven winners out of 16,000 women in business.
Steph also is a contributor to various online and print publications, writing articles, guest speaking and interviewing on podcasts.