People buy WHEN they feel understood…
NOT when they understand you.
I see it so often ~ business owners and entrepreneurs out there starting their business with a product or their service or program. They think ‘Hey I have a great idea here and there is a market for it… so I’m gonna start a business and sell it”.
The problem here is that if this is what you do straight out of the gate, start looking for clients and try to sell, you’re gonna hit a big fat road block. You may get a few sales, but it will be inconsistent at best. You may get some clients, but they probably won’t be your perfect dream boat clients.
You need to start with your FOUNDATION people.I’m not just talking about your logo and website or social media pages. YES of course you need those things.
But FIRST & FOREMOST you need your foundation. You need to understand your BRAND and be able to convey that to your people so they know that you can help them.
You need to know exactly what it is that you do,
the problems you solve,
how you solve them,
WHO you solve them for,
why you do it,
why you are passionate about it,
how you say it,
what you say,
how you show up,
who you are
You need to have a CRYSTAL CLEAR message that your people will understand.
Be absolutely crystal clear about it.
Don’t use language they don’t understand, don’t use big words because YOU think it makes you sound like an expert. It doesn’t. An expert knows how to speak to their audience and let them know how they can help them.
Not only that, YOUR PEOPLE will need to feel UNDERSTOOD before they buy from you.
Let me repeat that for you – (copy this shit down because it is gold) ⚡️ PEOPLE BUY WHEN THEY FEEL UNDERSTOOD, NOT when they understand you.
Have a look at your business from an outside perspective.
Check out your social media pages, your website, your messaging.
Would you instantly know what it is that you do and what problems you solve?
Do you know within a few seconds the results that your clients get or the transformation they receive?
Does your copy, your services, your BRAND make you feel understood?
Or is it all over the shop, confusing or cluttered with unnecessary information that nobody really needs (or wants) to know?
If you are not crystal clear with your message or your foundation is wobbly AF and nobody really knows exactly how you can help solve their problems – then you need to put everything down and hop on a call with me.
I am opening up a few spots for some quick strategy calls to give your branding, your foundation, your business a HEALTH CHECK and see where the leaks are so you can take action to start fixing that today!
I am only opening a couple spots – so if you’ve ever felt called to chat with me or to find out how to get clarity on any of the above – to fix those leaks – BOOK IN NOW!
This is the exact thing that I love to do.
I look forward to strategizing with my action takers out there reading this right now!
Steph Zahalka is the CEO of Jungle Branding Co., a premier branding company based on the Gold Coast Australia, serving clients across the globe.
She is an award-winning brand strategist and designer who has been featured on the cover of a nationally recognised ‘women in business’ magazine (GCGIB) and regularly appears on podcasts and events around the Gold Coast as a speaker, panel expert and interviewee where she reveals her unique process for building a wildly in-demand brand for ambitious entrepreneurs, modern CEOs, influencers, thought leaders, and service-based business owners.
Steph believes that, when done right, branding is the door to connecting with your people, your audience on a deeper level. Human to human connection that makes your audience ridiculously obsessed with not just your brand, but YOU and your vision that ultimately makes a positive impact on the world.