Does your branding match what you are selling? For example: if you are marketing cutting edge websites but your website looks likes it’s from the 90?s, you are not going to impress potential customers. If you are marketing yourself as a modern company don’t use Comic Sans on your flyers. It’s really important that the personality of the brand and the marketing message work well together or you are going to have confusion and a disconnect. Clearly defining your brand personality can eliminate any gaps between branding and marketing messages.
With the web & social media, chances are the customer will see your brand before meet you. Having solid branding is no longer a luxury but a necessity in staying competitive with the market. You should most definitely invest your time & money in to both or you will send mixed messages!
Steph IS the Branding Chick ~ Brand Designer + Consultant! When she isn’t at the beach, surfing, eating tacos or drinking wine… she spends her time consulting businesses and entrepreneurs on how to create a solid and stand out brand that creates an impact. Through consulting and her online programs as well as actually designing the brand visuals and logo, Steph is able to help her clients position themselves as the leader, influencer and authority in their industry.
She was recently featured on the cover of the nationally recognised GCGIB magazine and has recently won a major award in the 2019 Gold Coast Girls in Business awards. She was one of seven winners out of 16,000 women in business.
Steph also is a contributor to various online and print publications, writing articles, guest speaking and interviewing on podcasts.