Let’s talk money, honey!
Ooooh How much is that?
Let’s talk about money honey and pricing your shit!
Here are a few key tips! 💰
📌#1 NEVER compete on price. N E V E R !
This is a massive mistake because there will ALWAYS be
someone out there who charges less than you… sometimes a LOT less. I see it
in the design industry all the time. Someone puts a post asking for a logo or
flyer and 35 people comment in the first 1.52 friggin seconds saying they’ll do
it for $50. HOLY fuckballs batman.
How does anyone who is any good or values themself even a little bit compete with that? You can’t. You stand in your power, your value and charge what YOU charge. If someone wants your quality of work, they will hire you. Not everyone buys the cheapest shit out there.
📌#2 Overdeliver VALUE.
Whether you charge a little or a lot like $5k or more, you will ALWAYS want to overdeliver on value. Make them feel like they underpaid by giving them that something extra that turns them into raving fans – it will make you feel good, them feel good and you now have someone who will tell everyone about you and refer you to others. #WINNING!
📌#3 Position your pricing as an INVESTMENT not a cost.
You’re not selling a mattress to someone, you’re selling years of excellent, comfy, satisfying sleep. You are solving a problem that will make their life or business easier… it’s not a cost that no longer has value once consumed – that is an investment.
Always focus on VALUE…. always make sure you keep in mind what you are giving your clients, the problem you are solving and that it is clearly shown to be an investment!
HAPPY FRIDAY and remember – you really can have it all if you just #followthefeelgood
If you are feeling like you could use some support or guidance on what you’re offering, your pricing, value and all that jazz – then you should check out my 6 month program – to get crystal clear on all of this and so much more! Only a few spots left….
I’ll show you what the next move is,
what action to take and when to take it,
how to price it confidently and
how to step more fully into who you are
which then shows up authentically in your brand and your business and your services and offers.
I’ll show you how to simplify
the million business ideas in your head,
get clarity around what you should be doing &
creating NOW, what to charge,
and learn how to put all the pieces together,
and market it all for fast results,
and exciting momentum.
Let’s LIGHT YOUR BRANDING ON FIRE babeh!
If that sounds like “OMG where have you been all my life hell yes” – then click this link gorgeous
Steph Zahalka is the founder and CEO of Jungle Branding Co., a premier award-winning brand agency based on the Gold Coast Australia, serving clients across the globe.
Recent winner of the prestigious Female Entrepreneur of the Year Stevie Award 2020, Steph is a brand strategist and designer who has been featured on the cover of a nationally recognised ‘women in business’ magazine (GCGIB) and regularly appears on podcasts and events around the Gold Coast as a speaker, panel expert and interviewee where she reveals her unique process for building a wildly in-demand brand for ambitious entrepreneurs, modern CEOs, influencers, thought leaders, and service-based business owners.
Steph believes that, when done right, branding is the door to connecting with your people, your audience on a deeper level. Human to human connection that makes your audience ridiculously obsessed with not just your brand, but YOU and your vision that ultimately makes a positive impact on the world.