ONLINE electronics retailer Kogan.com has announced it will be charging customers a 6.8 per cent penalty if they use the “antique” browser Internet Explorer 7 to buy their products.
“That’s 0.1 per cent for each month IE7 has been on the market,” the website said today.
CEO and founder Ruslan Kogan said the business had been spending too much time and money making the site compatible with IE7.
“Internet Explorer 7 has long since passed its use-by date,” Mr Kogan said. “It’s a constant source of frustration for our web guys and we’re sick of burning cash on a browser that hit the market nearly six years ago. It goes against everything Kogan stands for.”
The entrepreneur said users wanting to avoid paying extra should simply switch browsers to Firefox, Chrome, Safari, Opera or a more recent version of Internet Explorer.
Kogan said that by penalising customers for using IE7 he was “doing our bit” to make the internet a better place. WE AGREE!
Steph IS the Branding Chick ~ Brand Designer + Consultant! When she isn’t at the beach, surfing, eating tacos or drinking wine… she spends her time consulting businesses and entrepreneurs on how to create a solid and stand out brand that creates an impact. Through consulting and her online programs as well as actually designing the brand visuals and logo, Steph is able to help her clients position themselves as the leader, influencer and authority in their industry.
She was recently featured on the cover of the nationally recognised GCGIB magazine and has recently won a major award in the 2019 Gold Coast Girls in Business awards. She was one of seven winners out of 16,000 women in business.
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