Kogan wages war on Internet Explorer: Users taxed
ONLINE electronics retailer Kogan.com has announced it will be charging customers a 6.8 per cent penalty if they use the “antique” browser Internet Explorer 7 to buy their products.
“That’s 0.1 per cent for each month IE7 has been on the market,” the website said today.
CEO and founder Ruslan Kogan said the business had been spending too much time and money making the site compatible with IE7.
“Internet Explorer 7 has long since passed its use-by date,” Mr Kogan said. “It’s a constant source of frustration for our web guys and we’re sick of burning cash on a browser that hit the market nearly six years ago. It goes against everything Kogan stands for.”
The entrepreneur said users wanting to avoid paying extra should simply switch browsers to Firefox, Chrome, Safari, Opera or a more recent version of Internet Explorer.
Kogan said that by penalising customers for using IE7 he was “doing our bit” to make the internet a better place. WE AGREE!
Steph Zahalka is the founder and CEO of Jungle Branding Co., a premier award-winning brand agency based on the Gold Coast Australia, serving clients across the globe.
Recent winner of the prestigious Female Entrepreneur of the Year Stevie Award 2020, Steph is a brand strategist and designer who has been featured on the cover of a nationally recognised ‘women in business’ magazine (GCGIB) and regularly appears on podcasts and events around the Gold Coast as a speaker, panel expert and interviewee where she reveals her unique process for building a wildly in-demand brand for ambitious entrepreneurs, modern CEOs, influencers, thought leaders, and service-based business owners.
Steph believes that, when done right, branding is the door to connecting with your people, your audience on a deeper level. Human to human connection that makes your audience ridiculously obsessed with not just your brand, but YOU and your vision that ultimately makes a positive impact on the world.
