It’s okay if they don’t like you.
Your branding, your message, your marketing, your voice should all be designed to be in full alignment with you, who you are and what your beliefs are.
You are not meant to work with or be liked by everyone.
Indeed that would be bad because then there would be no filter to keep out those shit clients that are more work than they are worth. You would hate working because when it’s not aligned or your not working with the right people, it becomes hard work.
The reason I always preach to say what you think and be who you really are with no filter and totally own it is because that is what will attract your dream clients to you.
It will ATTRACT those that are fun and easy to work with
and it will REPEL those that you probably want to stay away from anyway.
So, do not worry about offending anyone or saying the wrong thing. You can’t say the wrong thing – only the wrong people will think it’s wrong and they can go play somewhere else anyway. You don’t want them.
You aren’t meant for everyone and that’s okay ❣️
Focus on owning your uniqueness.
Write YOUR words, use YOUR voice, BE YOUR BRAND.
Totally 100% authentically, unfiltered YOU.
Let your marketing and branding do the work for you….
And watch the perfect dreamy ideal clients start to come through and find you.
PS – If you read that and you’re CRAVING high level support and guidance in your business and levelling up your brand, and someone who TRULY has your back with all things strategy AND mindset, I’m your girl!!!
Not only that, together we will go through your BRAND voice and your marketing / web copy and bring it into alignment with who you are as well have all the fun.
Message me if you’re serious about discussing details ❤️
Steph Zahalka is the founder and CEO of Jungle Branding Co., a premier award-winning brand agency based on the Gold Coast Australia, serving clients across the globe.
Recent winner of the prestigious Female Entrepreneur of the Year Stevie Award 2020, Steph is a brand strategist and designer who has been featured on the cover of a nationally recognised ‘women in business’ magazine (GCGIB) and regularly appears on podcasts and events around the Gold Coast as a speaker, panel expert and interviewee where she reveals her unique process for building a wildly in-demand brand for ambitious entrepreneurs, modern CEOs, influencers, thought leaders, and service-based business owners.
Steph believes that, when done right, branding is the door to connecting with your people, your audience on a deeper level. Human to human connection that makes your audience ridiculously obsessed with not just your brand, but YOU and your vision that ultimately makes a positive impact on the world.