What is inbound marketing…?
Inbound marketing is not a tactic, channel, or technology. It’s a way to approach to your marketing to capitalize on the way consumers make buying decisions today.
Inbound marketers understand that people value personalized, relevant content and connections — not interruptive messages — at every stage of the marketing funnel.
Inbound allows you to attract visitors, convert leads, close customers, and delight them into promoting your business to others.
Here is a graphic to help illustrate
Steph Zahalka is the CEO of Jungle Branding Co., a premier branding company based on the Gold Coast Australia, serving clients across the globe.
She is an award-winning brand strategist and designer who has been featured on the cover of a nationally recognised ‘women in business’ magazine (GCGIB) and regularly appears on podcasts and events around the Gold Coast as a speaker, panel expert and interviewee where she reveals her unique process for building a wildly in-demand brand for ambitious entrepreneurs, modern CEOs, influencers, thought leaders, and service-based business owners.
Steph believes that, when done right, branding is the door to connecting with your people, your audience on a deeper level. Human to human connection that makes your audience ridiculously obsessed with not just your brand, but YOU and your vision that ultimately makes a positive impact on the world.