What is inbound marketing…?
Inbound marketing is not a tactic, channel, or technology. It’s a way to approach to your marketing to capitalize on the way consumers make buying decisions today.
Inbound marketers understand that people value personalized, relevant content and connections — not interruptive messages — at every stage of the marketing funnel.
Inbound allows you to attract visitors, convert leads, close customers, and delight them into promoting your business to others.
Here is a graphic to help illustrate