Inbound Marketing

By Stephanie Zahalka | April 21, 2015 | Blogging

What is inbound marketing…?

Inbound marketing is not a tactic, channel, or technology. It’s a way to approach to your marketing to capitalize on the way consumers make buying decisions today.

Inbound marketers understand that people value personalized, relevant content and connections — not interruptive messages — at every stage of the marketing funnel.

Inbound allows you to attract visitors, convert leads, close customers, and delight them into promoting your business to others.

Here is a graphic to help illustrate