When it comes to your image and your marketing, good professional branding matters, and that rings true for both companies and individuals.
The way you present yourself has a profound impact on your how you and your business are perceived. And it’s not just your body language or how you dress, the Internet has presented folks with countless new ways to bolster their personal brand — or completely ruin it.
Putting an amateur or poorly designed website out there so prominently makes it easier for people — and potential customers and clients — to judge you by your cover. Do not skimp on your website or buy the cheapest that you can find. It will show and it will hurt you.
We get clients contacting us all the time saying that they got a cheap site a year or 2 ago and it just isn’t cutting it for them. They are losing business because their site makes them look unprofessional. In the end, they have essentially paid twice for a website and it cost them more in the long run when they should have just gotten it done properly from the start. Not only would it have saved them money,
it would have prevented 2 years of potential customers judging them incorrectly
which cannot be reversed.
Steph IS the Branding Chick ~ Brand Designer + Consultant! When she isn’t at the beach, surfing, eating tacos or drinking wine… she spends her time consulting businesses and entrepreneurs on how to create a solid and stand out brand that creates an impact. Through consulting and her online programs as well as actually designing the brand visuals and logo, Steph is able to help her clients position themselves as the leader, influencer and authority in their industry.
She was recently featured on the cover of the nationally recognised GCGIB magazine and has recently won a major award in the 2019 Gold Coast Girls in Business awards. She was one of seven winners out of 16,000 women in business.
Steph also is a contributor to various online and print publications, writing articles, guest speaking and interviewing on podcasts.