Image IS Everything
When it comes to your image and your marketing, good professional branding matters, and that rings true for both companies and individuals.
The way you present yourself has a profound impact on your how you and your business are perceived. And it’s not just your body language or how you dress, the Internet has presented folks with countless new ways to bolster their personal brand — or completely ruin it.
Putting an amateur or poorly designed website out there so prominently makes it easier for people — and potential customers and clients — to judge you by your cover. Do not skimp on your website or buy the cheapest that you can find. It will show and it will hurt you.
We get clients contacting us all the time saying that they got a cheap site a year or 2 ago and it just isn’t cutting it for them. They are losing business because their site makes them look unprofessional. In the end, they have essentially paid twice for a website and it cost them more in the long run when they should have just gotten it done properly from the start. Not only would it have saved them money,
it would have prevented 2 years of potential customers judging them incorrectly
which cannot be reversed.
Steph Zahalka is the founder and CEO of Jungle Branding Co., a premier award-winning brand agency based on the Gold Coast Australia, serving clients across the globe.
Recent winner of the prestigious Female Entrepreneur of the Year Stevie Award 2020, Steph is a brand strategist and designer who has been featured on the cover of a nationally recognised ‘women in business’ magazine (GCGIB) and regularly appears on podcasts and events around the Gold Coast as a speaker, panel expert and interviewee where she reveals her unique process for building a wildly in-demand brand for ambitious entrepreneurs, modern CEOs, influencers, thought leaders, and service-based business owners.
Steph believes that, when done right, branding is the door to connecting with your people, your audience on a deeper level. Human to human connection that makes your audience ridiculously obsessed with not just your brand, but YOU and your vision that ultimately makes a positive impact on the world.