There comes a time in every business, when they realise that what they started with – their logo, their mission, their purpose, what they even do and how they do it – has evolved into much more.
It’s okay to have started with a cheap logo or even an expensive one.
It’s okay to have started with the bare minimum.
It’s okay to have not been crystal clear on what you do and how you do it when you started.
It’s okay to have had no clue about your target market and how to reach them.
It’s okay to not have known anything about branding and the foundation of your business when you started.
It’s bloody brilliant that you JUST STARTED at all!
Most people don’t.
Most people don’t have the guts and gumption to go for it.
And most of those that do – give up.
It’s usually because they can’t get leads and clients or their not making any money – usually both.
It’s pretty normal in business and entrepreneurship to hit a point where what you did back when you started just isn’t working anymore. And this is a good thing! Embrace it. Businesses that don’t grow and evolve and expand and fine tune what their about, will fail.
When the time comes to grow and to get CRYSTAL CLEAR on all the things that make up you BRAND … who you are, what you do, how you do it, how you say it, what you say, your vision, your mission, your purpose, your audience, your logo, your marketing, your brand visuals, your imagery …. ALL OF THE THINGS –
Jump in with both feet and get excited for the next phase or chapter – the NEXT LEVEL – because this is where you will find your power, your success, the money, the clients, the JOY and HAPPINESS of doing what you love YOUR WAY with the ease and flow of just BEING YOU!
Read this list and see if it’s time to REBRAND your business…..
1. You need a new level of YOU in your business….it’s time to be real and unapologetically YOU… your brand needs to be screaming WHO YOU ARE and really shouting out your passion otherwise you will be lost in a sea of sameness and your perfect clients won’t even SEE you or HEAR you.
2.Your current brand doesn’t LIGHT YOU UP and EXCITE you…. its time to not be mediocre and “one of them” or “me too” about your business, your purpose, your life, your vision, your focus, your everything! You’re ready to CREATE something powerful and meaningful that you are truly passionate about…. something that you can’t shut up about!
3. You’ve OUTGROWN your original mission and purpose…. as you spend more and more time in your business you start to realise that you like some things more than others and you prefer working with particular types of clients over other types. You are READY to get CLARITY on your purpose and what problems you solve and HOW you solve them. Your VISION has grown and it’s time to level up and expand.
4. You crave a new audience…. the people you want to be around has evolved, you want followers who are more aligned to your purpose and vision… you have a message that needs to be heard by YOUR people but aren’t sure how to get that message to THOSE people.
5. The world around you is changing and evolving… yes even though it is scary to dive into new marketing avenues, you KNOW that you must stay AHEAD OF THE GAME. Funnels, email marketing, social media, networking…. all of the things to keep you SHINING LIKE A DIAMOND in a sea of competition and saturated marketplace.
If ANY of those had you nodding your head YES and you feel that it’s truly time to take that next step into the NEXT LEVEL of your BUSINESS and your BRAND …. Then
Steph IS the Branding Chick ~ Brand Designer + Consultant! When she isn’t at the beach, surfing, eating tacos or drinking wine… she spends her time consulting businesses and entrepreneurs on how to create a solid and stand out brand that creates an impact. Through consulting and her online programs as well as actually designing the brand visuals and logo, Steph is able to help her clients position themselves as the leader, influencer and authority in their industry.
She was recently featured on the cover of the nationally recognised GCGIB magazine and has recently won a major award in the 2019 Gold Coast Girls in Business awards. She was one of seven winners out of 16,000 women in business.
Steph also is a contributor to various online and print publications, writing articles, guest speaking and interviewing on podcasts.