How to know if it’s time to REBRAND your business…
There comes a time in every business, when they realise that what they started with – their logo, their mission, their purpose, what they even do and how they do it – has evolved into much more.
It’s okay to have started with a cheap logo or even an expensive one.
It’s okay to have started with the bare minimum.
It’s okay to have not been crystal clear on what you do and how you do it when you started.
It’s okay to have had no clue about your target market and how to reach them.
It’s okay to not have known anything about branding and the foundation of your business when you started.
It’s bloody brilliant that you JUST STARTED at all!
Most people don’t.
Most people don’t have the guts and gumption to go for it.
And most of those that do – give up.
It’s usually because they can’t get leads and clients or their not making any money – usually both.
It’s pretty normal in business and entrepreneurship to hit a point where what you did back when you started just isn’t working anymore. And this is a good thing! Embrace it. Businesses that don’t grow and evolve and expand and fine tune what their about, will fail.
When the time comes to grow and to get CRYSTAL CLEAR on all the things that make up you BRAND … who you are, what you do, how you do it, how you say it, what you say, your vision, your mission, your purpose, your audience, your logo, your marketing, your brand visuals, your imagery …. ALL OF THE THINGS –
Jump in with both feet and get excited for the next phase or chapter – the NEXT LEVEL – because this is where you will find your power, your success, the money, the clients, the JOY and HAPPINESS of doing what you love YOUR WAY with the ease and flow of just BEING YOU!
Read this list and see if it’s time to REBRAND your business…..
1. You need a new level of YOU in your business….it’s time to be real and unapologetically YOU… your brand needs to be screaming WHO YOU ARE and really shouting out your passion otherwise you will be lost in a sea of sameness and your perfect clients won’t even SEE you or HEAR you.
2.Your current brand doesn’t LIGHT YOU UP and EXCITE you…. its time to not be mediocre and “one of them” or “me too” about your business, your purpose, your life, your vision, your focus, your everything! You’re ready to CREATE something powerful and meaningful that you are truly passionate about…. something that you can’t shut up about!
3. You’ve OUTGROWN your original mission and purpose…. as you spend more and more time in your business you start to realise that you like some things more than others and you prefer working with particular types of clients over other types. You are READY to get CLARITY on your purpose and what problems you solve and HOW you solve them. Your VISION has grown and it’s time to level up and expand.
4. You crave a new audience…. the people you want to be around has evolved, you want followers who are more aligned to your purpose and vision… you have a message that needs to be heard by YOUR people but aren’t sure how to get that message to THOSE people.
5. The world around you is changing and evolving… yes even though it is scary to dive into new marketing avenues, you KNOW that you must stay AHEAD OF THE GAME. Funnels, email marketing, social media, networking…. all of the things to keep you SHINING LIKE A DIAMOND in a sea of competition and saturated marketplace.
If ANY of those had you nodding your head YES and you feel that it’s truly time to take that next step into the NEXT LEVEL of your BUSINESS and your BRAND …. Then
Steph Zahalka is the founder and CEO of Jungle Branding Co., a premier award-winning brand agency based on the Gold Coast Australia, serving clients across the globe.
Recent winner of the prestigious Female Entrepreneur of the Year Stevie Award 2020, Steph is a brand strategist and designer who has been featured on the cover of a nationally recognised ‘women in business’ magazine (GCGIB) and regularly appears on podcasts and events around the Gold Coast as a speaker, panel expert and interviewee where she reveals her unique process for building a wildly in-demand brand for ambitious entrepreneurs, modern CEOs, influencers, thought leaders, and service-based business owners.
Steph believes that, when done right, branding is the door to connecting with your people, your audience on a deeper level. Human to human connection that makes your audience ridiculously obsessed with not just your brand, but YOU and your vision that ultimately makes a positive impact on the world.