Have you EVEN thought about this…
Have you EVEN thought about WHY you do what you do?
Like really thought about it?
Not just the “it seems like fun” or “I don’t want a boss and I want freedom” or whatever surface level shit you think of on the fly.
You need to go in deep.
Even if you think you just thought it would be cool to sell cute baby products, there is a reason that you CHOSE that over everything else.
It may be a totally subconscious decision that you haven’t really noticed, but it’s in there.
You gotta look for it.
BECAUSE – people buy that reason, that WHY.
Your why is such a big thing. So big in fact that it should be required when you first create your business and register the name.
Yet, many people do not ever sit to think about or define their WHY.
I wonder why?
When you dig deep and really figure out your WHY, you will be leaps and bounds ahead of your competition. The ones who haven’t defined it, or told anyone about it, or made it part of their brand and who they are.
They will no longer be your competition.
Why you ask…
Well, that is because humans are emotional creatures. We buy based on emotions and rationalise with logic AFTER.
When you have a well defined WHY and it is part of your message, brand voice, language and the words you write and speak – and part of your BRAND – people are attracted to that.
They buy your energy, your vibe, your WHY.
They don’t buy the product or service, they buy ‘why’ you’re doing it and the passion and energy that you have backed behind it.
So, sit down, grab a pen and figure out your WHY!
If you need help with this, the perfect place would be my BRAND CLARITY CRASH COURSE that just launched yesterday!
Not only will you get CLEAR on your WHY…
you will also…
Get clarity on WHAT you’re building, WHAT you love doing and WHAT makes you different.
Everything else you need to IGNORE when you start.
Figure out WHO your audience and ideal client is so you can streamline your brand for them!
And learn the other WHO and why it’s so important –
hint* it’s not who you think!
Deep dive questions to evaluate the HOW and what sorts of strategies you need and DON’T need.
This is the #1 problem most business owners struggle with.
When you gain CLARITY, it makes everything easier and you will start attracting the right clients and customers because you will have the energy and passion showing in your brand- that same energy that compels them to BUY!
Steph Zahalka is the founder and CEO of Jungle Branding Co., a premier award-winning brand agency based on the Gold Coast Australia, serving clients across the globe.
Recent winner of the prestigious Female Entrepreneur of the Year Stevie Award 2020, Steph is a brand strategist and designer who has been featured on the cover of a nationally recognised ‘women in business’ magazine (GCGIB) and regularly appears on podcasts and events around the Gold Coast as a speaker, panel expert and interviewee where she reveals her unique process for building a wildly in-demand brand for ambitious entrepreneurs, modern CEOs, influencers, thought leaders, and service-based business owners.
Steph believes that, when done right, branding is the door to connecting with your people, your audience on a deeper level. Human to human connection that makes your audience ridiculously obsessed with not just your brand, but YOU and your vision that ultimately makes a positive impact on the world.