BRANDING | By Stephanie Zahalka



When you talk about your services or products, what are you actually saying?

What do you tell people?

I am pretty sure that when most business owners go out and mingle and talk to other people – such as potential clients and customers – about what they do…


Don’t beat yourself up about it.  It’s okay because most people do this.

The ‘elevator pitch’.

Ugghhhh so terribly boring blah blah blah…

You lost me at “Hi I’m batgirl and I _________”

So… I know you do this.

And… I know that I can help you stop doing this.

Right NOW.

Next time someone asks you, “what do you do?” why don’t you start, or answer, by asking them a question.

That is an instant icebreaker and it engages the person you are talking to.  When they are engaged, it is less likely that their eyes will glaze over and they are mentally stabbing their eyeballs out with a sharp stick.

Ask them a question that is directly relevant to what you do.

But, not just in the boring sense … in the sense of solving a problem.

Oh, ‘but how do I do that’ you may be thinking.

First you need to take a few steps back and really dive deep into the actual problem that you solve with your product or service.

You need to know what keeps them up at night.

What their emotions, pains, fears, joys are around this problem.

Then you need to work out how your service or product will make them FEEL after you help them.

After their problem is SOLVED.

This is the transformation.

This is what people pay for.

This is what they buy.

Not your service or product or your boring 60 second “I blah blah blah” spiel.


Read that a couple times.

Commit it to memory and create your services and products around this and everything will change for you.

Where once you were ignored or missed or glossed over, now you will catch their attention and attract them to you.

Focus on the EMOTION and the TRANSFORMATION.

This is the TRUE VALUE that you offer.

And.. you need to put this everywhere and make it an integral part of your branding.


If you’re on the GOLD COAST and you crave more more MORE of this branding and business strategy delicousness…. then check out the Branding Workshop that the GOLD COAST GIRLS IN BUSINESS is holding – hosted by yours truly –  on the 21st of August.

It is going to be so freaking fun and engaging and interactive and amazing and … did I say FUN?

Check it out, buy your tickets, get dolled up and get your ass to the workshop for an amazing day all about CREATING A STAND OUT BRAND!


Luxury is a vibe. High-end is an energy.


Elevate from unknown to unstoppable

In the world of elite business, standing out isn’t just a desire—it’s a necessity. To captivate your audience and convert prospects into loyal clients, your brand needs more than just a beautiful logo. It demands an elevated sense of luxury, a premium essence that leaves a lasting impression long after you’ve exited the room.

Discover how hundreds of discerning clients have harnessed my award-winning the EPIC Presence Method™ to transform their brands into high-end powerhouses. Within just 30 days, experience how this method compels premium clients to eagerly reach for their credit cards every time you speak.

Investing in your brand today will yield dividends for years to come. Allow me to reveal the possibilities that await you and your business. Start your transformation now—begin bingeing today!