DO YOU need a PERSONAL BRAND?
Do you REALLY need a personal brand?
Sure, businesses have a brand, even though a lot of them really don’t fully understand what it really is.
But as a consultant, an executive or corporate leader, or an entrepreneur or micro business, sharing your message, selling your services, just being YOU…DO you need a personal brand?
Short answer YES.
Long answer HELL YES you do!
It doesn’t matter how good you are at what you do if nobody understands WHY they should work with you or why they should HIRE you.
You may be thinking “I don’t need a logo to just be me and do my thing”… but, a personal brand is not just a logo.
A brand is the way that you package up the WHOLE PICTURE of
what the hell it is you do,
who you are,
why you do it,
who you want to work with,
who you don’t want to work with,
why they should hire you,
what your message is,
what you offer,
the way you talk,
the way you write,
the way you do things,
The way it looks, how it feels, your high end and sophisticated branding and visuals.
Even more than that ———-
It’s the WHOLE EXPERIENCE!
mission, vision, values and purpose
positioning, audience, point of difference
character, personality, voice, message
aesthetics, experience, presence
It is the essence of all of YOU packaged up in a way that your audience and dream clients can recognise and relate to.
Plus – this is the best part – your BRAND is the perfect way to show everyone your expert status and expert skills! When done right – you are seen as the LEADER in your field!
So, YES, you do need a personal BRAND!
It is the perfect time to sit down, dig deep, extract your special skills and unique talents, and figure out who you are and create a powerful BRAND~
If you don’t know WHO you are or WHY you do it, then you will never reach the level of success that you desire. You need to be in alignment with your business and you do that with your branding.
My award-winning EPIC Presence Method™ creates massive transformation from a business into a premium, highly desirable and highly-paid brand.
My unique process takes the 1-D concept of branding and turns it into a multidimensional identity & brand PRESENCE that connects and aligns with not just you, but also your audience on a deep, subconscious & psychological level that positions YOU as their one and only at whatever price point you align with.
I have discovered, in my 16+ years branding intelligent, driven & wildly ambitious entrepreneurs, that presence is powerful.
Let’s break it down.
There are 4 key steps in the process to create a complete, multidimensional & EPIC brand PRESENCE that attracts a premium audience.
Energetics + Positioning + Identity + Connection = Totally desirability
First, we Ignite Your Potential™ to breathe LIFE into your entire brand. By defining and aligning with the deeper energetics of who you are, why you do what you do and your unique genius you create a solid and sustainable foundation that will yield magnetic connections and build consistent momentum.
Next, we position your brand as the singular choice in the market using my Uniquely You™ method so you are able to clearly define and communicate your unique signature process & point of difference to the right people in the right language at the right price points. This crucial step takes out all the guesswork and collapses time around acquiring more clients and more sales at higher profits.
Once we have your brand foundation locked in, it’s time for Character Curation™ of your brand’s identity. This allows your brand the become the full expression of your multidimensional identity that gives your brand life, personality and creates excitement with your audience and within yourself on a subconscious and energetic level.
Finally, through Aligned Aesthetics ™ you create an unshakeable and authentic CONNECTION with your audience. We achieve this by visually expressing the internal and external elements of your brand to style an entire experience that ignites all the senses, slows the scroll, and compels your viewers to fall in love with your brand instantly.
When you put all these pieces together you are able to create a visual and energetic brand experience, an EPIC PRESENCE™, that showcases you as the high-end brand you were meant to be!
Steph Zahalka is the founder and CEO of Jungle Branding Co., a premier award-winning brand agency based on the Gold Coast Australia, serving clients across the globe.
Recent winner of the prestigious Female Entrepreneur of the Year Stevie Award 2020, Steph is a brand strategist and designer who has been featured on the cover of a nationally recognised ‘women in business’ magazine (GCGIB) and regularly appears on podcasts and events around the Gold Coast as a speaker, panel expert and interviewee where she reveals her unique process for building a wildly in-demand brand for ambitious entrepreneurs, modern CEOs, influencers, thought leaders, and service-based business owners.
Steph believes that, when done right, branding is the door to connecting with your people, your audience on a deeper level. Human to human connection that makes your audience ridiculously obsessed with not just your brand, but YOU and your vision that ultimately makes a positive impact on the world.