Category Archives: Website Design

How Design Matters–More Than Ever–In 2014

designmattersLately the word going around is “design no longer matters” and, that in today’s world, the words and content on websites means more for supporting SEO and overall online business strength.

Here are some valid reasons why this is no longer true………

Quoting New York City Mayor Michael Bloomberg in a recent interview in the annual design issue of Fast Company magazine, he noted, “Design does matter. And not necessarily in a way that people realize.”

The principle applies to individual business as well as on a city scale:

“If good design is doing its job, it is managing your perception of an experience in many ways—both obvious and not so obvious. How you feel, and therefore if whether you’re going to engage and buy, is directly influenced by the design of a website, a package or a business card.”

-Randall Smith, founder of Salt Lake City brand management agency Modern 8

Smith agrees with the comment of Forbes contributor Mike Myatt: “Why present a content vs. design argument? The Holy Grail is found in nesting great content within brilliant design—don’t think ‘either/or,’ think ‘and’.”

Myatt continued, “Being found is nice, but it’s the experience and engagement that occurs (or not) that really matters. There are many ways to get eyeballs to your content, but what really matters is what happens when you get there.”

To that end, here’s how design will matter most in 2014: in the creation of responsive web design—design that adjusts itself gracefully for an optimum experience on desktop, tablet or smartphone OS. As contributor Josh Steimle recently reported in Why You Business Needs A Responsive Website Before 2014 even if you have only a “brochure” website right now, it is possible to spend as little as several hundred to several thousand dollars to overhaul your site to a format that exemplifies the best principles of responsive design.

As Steimle reported the world is rapidly moving to mobile. Ninety one percent of adults keep their smartphones perpetually within arm’s reach. Nine out of ten mobile searches lead to action, and more than half lead to sales. More than 5 billion people will use mobile phones by 2017, according to Statista. In fact, there is close to a 50% chance you are reading this article from a mobile device even now.

Yes, quality content matters, but superb design matters as well. Most importantly, the design that optimizes perception and experience to whatever medium the viewer is participating within will be the greatest winner in 2014 and beyond.

So design really matters. With this in mind, are you ready for 2014? How well does your site accomplish the goal of nesting great content within brilliant and responsive website design? I welcome your thoughts.

 

……………………………………

Parts of this Article sourced from Forbes.com written by

Cheryl Conner

Cheryl Conner, Contributor – writes about communications, business and the ways the two intersect

Founder, director, brand strategist and design genius all rolled into one fun, crazy, sassy, no BS, surfer chick that LOVES branding, strategy and OOZES mad design skills.  I’m a master at bridging the gap between YOU and your business to create a ‘stand out’ brand that makes an impact, attracts your dream clients, positions you as an expert that can charge premium prices so that you can become the amazing leader you were born to be.

Time for a new look?

Do you currently have a WordPress website?  Are you bored with the design / theme of your site? Well, if you are then you need to read our post.  We have a new service where we design you a brand new custom theme for your WordPress site, upload and configure and you can switch to it anytime with the click of a button!  Now that is just COOL!

wpthemes

Our designers will get together with you and go over some design ideas in order to custom design you a new look for your website.

Once we design the theme (home page, inner pages, blog post page) and you love it, our crafty developers will turn those designs into a new WordPress theme for you.

We will upload and configure the theme and install it so you can switch to it anytime with the click of a button.  NO need to do anything else.  It will be just like any other theme that you can install except this one will be completely unique with no other websites using the theme because we have custom designed just for you and your business.

How COOL is that?

If you are interested in discussing this option or would just like to jump right in and get a new theme for your website, then please call us on +61 7 5571 5779 or contact us here.

 

Founder, director, brand strategist and design genius all rolled into one fun, crazy, sassy, no BS, surfer chick that LOVES branding, strategy and OOZES mad design skills.  I’m a master at bridging the gap between YOU and your business to create a ‘stand out’ brand that makes an impact, attracts your dream clients, positions you as an expert that can charge premium prices so that you can become the amazing leader you were born to be.

The Perfect Match

The Perfect Match.

Do all of your branding materials match?

graphics-web-ljbh

It’s not enough to have your business card match your logo. Any and all handouts should be branded to match. This could be as simple as creating a universal color scheme that unifies all materials or incorporating your logo into the design. You can also design specialty marketing materials that stand out. Some examples include: custom stickers & decals, QR codes, unique shaped business cards and creative mailers or flyers. The more freedom you give your designer the more creative they will be. In turn the marketer will have an easier time getting their message to stick in customers minds and not be lost in the shuffle of other companies.

Also be careful of those template websites where you just plug in your logo and go. This can also create a disconnect and look unprofessional especially if your other marketing is top notch.  Just inserting your logo into all of your materials will not cut it.  The entire piece as a whole whether a website or a brochure must send the right message and be consistent in it’s design.

Founder, director, brand strategist and design genius all rolled into one fun, crazy, sassy, no BS, surfer chick that LOVES branding, strategy and OOZES mad design skills.  I’m a master at bridging the gap between YOU and your business to create a ‘stand out’ brand that makes an impact, attracts your dream clients, positions you as an expert that can charge premium prices so that you can become the amazing leader you were born to be.

Inbound Marketing

What is inbound marketing…?

Inbound marketing is not a tactic, channel, or technology. It’s a way to approach to your marketing to capitalize on the way consumers make buying decisions today.

Inbound marketers understand that people value personalized, relevant content and connections — not interruptive messages — at every stage of the marketing funnel.

Inbound allows you to attract visitors, convert leads, close customers, and delight them into promoting your business to others.

Here is a graphic to help illustrate

inboundmarketing

Founder, director, brand strategist and design genius all rolled into one fun, crazy, sassy, no BS, surfer chick that LOVES branding, strategy and OOZES mad design skills.  I’m a master at bridging the gap between YOU and your business to create a ‘stand out’ brand that makes an impact, attracts your dream clients, positions you as an expert that can charge premium prices so that you can become the amazing leader you were born to be.

Why you MUST have a landing page

Any savvy inbound marketer “gets” that once you’ve done all that hard work to get visitors to your website, the next big step is to convert them into leads for your business. But what’s the best way to get them to convert? Landing pages, that’s what!

Unfortunately, there seems to be a major disconnect between the importance of landing pages and their use by marketers.

Landing pages are the heart and soul of an inbound marketer’s lead generation efforts, so why are they still so underutilized? Marketing Sherpa cites that the number one reason businesses don’t use landing pages is because their marketing department doesn’t know how to set them up or they are too overloaded.

But let’s put a stop to this, shall we, marketers? Landing pages are much too critical to the success of your lead generation efforts to sweep under the rug, and here’s why.

What is a Landing Page?

First, let’s start with a simple definition:

A landing page is a web page that allows you to capture a visitor’s information through a lead-capture form (AKA a conversion form).

A good landing page will target a particular audience, such as traffic from an email campaign promoting a particular ebook, or visitors who click on a pay-per-click ad promoting your webinar. You can build landing pages that allow visitors to download your content offers (ebooks, whitepapers, webinars, etc.), or redeem other marketing offers such as free trials, demos, or coupons for your product. Creating landing pages allows you to target your audience, offer them something of value, and convert a higher percentage of your visitors into leads, while also capturing information about who they are and what they’ve converted on.

How Landing Pages Work

For a more complete understanding of how landing pages make visitor-to-lead conversions (and reconversions) possible, let’s talk through a hypothetical scenario that will help demonstrate the simple pathway of a visitor into a lead through a landing page.

Let’s say you own a professional painting business, and your services include a variety of professional indoor and outdoor paint jobs. You’re a savvy inbound marketer, so you maintain a business blog that features articles about painting tips and tricks. You also have several more premium marketing offers like free educational ebooks on painting and free, no-obligation painting consultations.

Now let’s say a mother was looking for a professional painter to paint her new baby-to-be’s nursery but was first doing some research into color schemes. She comes across your blog post entitled “10 Popular Nursery Room Color Schemes for 2012″ as a result of a Google search, and she clicks through to read it. When she reaches the bottom of the article, she notices a call-to-action (CTA), which is essentially an ad, for one of your offers — a free painting consultation to help her decide which color scheme would work best with the size and type of nursery she’s working with. “That would be valuable,” she thinks, clicking on the CTA and visiting the landing page where she can sign up for her free consultation.

The landing page provides some additional information and details about what she will get out of the free consultation, convincing her it’s worth providing her contact information on the landing page’s conversion form in order to take advantage of the offer. She submits her information, and voila! — she’s now a viable lead for your painting business with whom you can easily follow up! What’s more, she wants you to follow up with her. How fantastic does that sound?

And this isn’t the only pathway through which a visitor can travel to convert into a lead. In addition to search, visitors can find your site and its landing pages through a number of marketing channels including email, social media, PPC, direct traffic, or referral traffic. Furthermore, they can find your landing pages through calls-to-action you place throughout your website, or directly as a result of you sharing the link to those landing pages in these other marketing channels.

They key, as a marketer, is to create these landing pages in the first place, and make it easy for potential customers to find them in your various marketing efforts.

jungle-design-studios-landing-page

6 Reasons You Need Landing Pages

Still not convinced that landing pages can make your marketing and lead generation efforts more effective? Here are 6 more compelling reasons:

1) Easily Generate Leads! If you could do one thing right now to drastically improve your lead generation efforts, it would be to use landing pages on your website. As we mentioned earlier, too many companies send their email, social media, and search traffic to their homepages. This is the equivalent of throwing leads away. You could capture these leads at a much higher rate simply by sending them to targeted landing pages. Landing pages provide a very easy way to generate leads for your sales team that you can then easily segment, nurture, or distribute to your sales team.

2) Give Your Offers a Place to Live: Marketing offers and landing pages go hand in hand. Just think back to our painting business example. Without being gated behind landing pages, your offers will do nothing to support your lead generation efforts. The idea is to require your website visitors to ‘pay’ you in contact information for something valuable like an offer, and your landing page is the collections tool.

3) Collect Demographic Information About Your Prospects: Every time a lead completes a conversion form on a landing page, your marketing and sales team is collecting valuable information about your leads. Your marketing team can then use this information to understand what types of visitors or marketing personas are converting, and your sales team already has a baseline of information about a lead before they reach out.

4) Understand Which Prospects Are More Engaged: Landing pages not only enable you to generate new leads; they also allow you to track reconversions of existing leads, which you can then use to identify which prospects are more engaged with your business. This also enables you to collect better intelligence on your leads’ behaviors and activities on your website, which your sales team can use in the sales process.

5) Provide Fuel for Other Marketing Channels: A successful inbound marketing strategy relies on content — and lots of it. Landing pages are a great addition to any marketer’s content arsenal since they can be shared in social media, used as the focus of dedicated email sends and in lead nurturing campaigns, be linked to in PPC ads, and get found in organic search.

6) Offer Insights Into the Effectiveness of Your Marketing Offers: Every time you create a landing page, you’re creating another data asset for your marketing program. By tracking and analyzing the metrics associated with your landing pages , you can collect a lot of insight into your marketing performance, such as how your various marketing offers compare, how visitors and leads are converting on your landing pages over time, and more . This gives you powerful insight that can help you optimize and improve your marketing.

 

Key Components of an Effective Landing Page

Okay, so now you understand what a landing page is, how they work to facilitate lead generation, and why you absolutely, positively need them. But what does a landing page look like? We have a full blog article that dives into a more detailed anatomy of a successful landing page based on industry best practices, but for now, let’s just briefly review a landing page’s main components. Refer to the numbers in the image below:

  1. Headline: The headline is the first thing visitors will likely see when they ‘land’ on a landing page. A great landing page headline sums up the offer as clearly and concisely as possible, and answers the question, “What will visitors who convert on this page receive?”
  2. Copy: The text on a landing page should explain the value of the offer clearly, simply, and in a compelling way. Bullet points can be used to demonstrate clear takeaways, break up large blocks of text, and keep it brief and succinct.
  3. Keywords: Like any other inbound marketing content, keywords should be used in the page title, headers, and text on a landing page to optimize it for search engines.
  4. Social Sharing Buttons/Links: These links enable visitors to easily share a landing page with their connections on social networks like Facebook , LinkedIn , and Twitter , extending the reach of your landing page beyond your own network of contacts, fans, and followers.
  5. Hidden Navigation: A landing page on which any top/side navigation bars are hidden will minimize distractions, reduce friction, decrease a landing page’s bounce rate, and increase the chances that visitors will stay on the page and convert.
  6. Lead-Capture/Conversion Form: The most critical component of any landing page, the lead-capture or conversion form is where page visitors submit their information in exchange for the offer, converting them into coveted sales leads.
  7. Image: Landing pages that include a relevant image give visitors a tangible idea of what they’ll receive and make landing pages much more visually appealing.

 

Thank-You Pages and Email Responders

Landing pages should always be followed up by what’s called a ‘thank-you page,’ that confirms receipt of the lead’s information and either provides the offer, or details the next steps for receiving the offer. For example, if the landing page was offering an ebook, the thank-you page might provide the link to access the ebook. If the offer was the free painting consultation we discussed earlier, it might provide a message that someone would be in touch with the lead to schedule the consultation.

Thank-you pages can also be accompanied by an automated email response that sends the offer or next steps in an email message triggered by the landing page form completion. This is especially helpful if the offer is something like a live webinar that will take place at a later date/time, and you want the lead to easily be able to save information such as log-in credentials.

The critical role of the thank-you page and the email response is to make sure the lead is never left hanging or wondering what will happen next.

The More Landing Pages You Have, The Better!

We mean it! Put simply, the more landing pages you create, the more opportunities you’ll have to convert visitors into leads.

Contact JUNGLE DESIGN STUDIOS today to get your landing page up and going!

………………….

article sourced from Hubspot

by Pamela Vaughan

Founder, director, brand strategist and design genius all rolled into one fun, crazy, sassy, no BS, surfer chick that LOVES branding, strategy and OOZES mad design skills.  I’m a master at bridging the gap between YOU and your business to create a ‘stand out’ brand that makes an impact, attracts your dream clients, positions you as an expert that can charge premium prices so that you can become the amazing leader you were born to be.

Responsive Websites ~ the way of the NOW

Responsive website design is a way to design your website in a way that it will “respond” to any screen size and will work on every smartphone, tablet, laptop and desktop computer. Responsive codes are written as percentages instead of defining your website in pixels the way is has been done in the past.

There are many benefits of a responsive website, feel free to tell all your friends you are up-to-date on this trending web culture by sending a quick tweet.

responsive-web-design

Why should you care about responsive website design?

We all need to stop thinking about mobile optimization as the “wave of the future.” In reality, we are already living in a smartphone influenced world. 686 million new smart phones will be sold this year.

If you wait until 2013 to make your website mobile friendly, your site will be outdated. To be fair, responsive web design is not the only way to make your website mobile friendly.
You can also create a completely new site (m.example.com) or you can use javascript to show different content on different devices. Each one of these options have their limitations, and you need to research the best solution for your business.

If you combine a responsive website, with CSS3′s ability to reorganize your content I think a responsive site is the the best solution for most websites.

In the case of Responsive websites, Google recently published a mobile site guideline which states:

“Sites that use responsive website design, i.e. sites that serve all devices on the same set of URLs, with each URL serving the same HTML to all devices and using just CSS to change how the page is rendered on the device. This is Google’s recommended configuration.”

A responsive website keeps all information on one URL. This makes it easier for people to share, link to, and revisit your website. If you have multiple versions of your website, the links pointing to m.example.com may not benefit your main website, example.com.

Did you know that people visit search engines more than they visit any other website? Here is the scary part. If your website isn’t optimized for mobile queries, Google might not show it to mobile searchers. In fact, if everything else is equal, they prefer to show one of your mobile friendly competitor’s sites instead. This is serious.

Founder, director, brand strategist and design genius all rolled into one fun, crazy, sassy, no BS, surfer chick that LOVES branding, strategy and OOZES mad design skills.  I’m a master at bridging the gap between YOU and your business to create a ‘stand out’ brand that makes an impact, attracts your dream clients, positions you as an expert that can charge premium prices so that you can become the amazing leader you were born to be.

Why mobile first?

Why Mobile First?

Odds are none of the people reading this have learned anything new up to this point. The $200+ phones in the pockets of everyone you know are all the indication you need that the web has broken out of its computer shaped box.

However, the fact that mobile web access is popular does almost nothing to convince me that I need to pursue a strategy that actually puts

mobile first. The flip side of 25% of mobile users being mobile-only is that 75% of them aren’t! Obviously, the desktop is still an important medium, not to be forgotten or pushed to the back burner quite yet. So why are we even considering taking the mobile first route?

One of the major catalysts for the rise of mobile first web design was the announcement from Eric Schmidt in 2010 that Google was going to be taking this approach from now on, going so far as to say “I think it’s now the joint project of all of us to make mobile the answer to pretty much everything” (source). Why this drastic change in approach?

Graceful Degradation vs. Progressive Enhancement

These are some major buzz words from a few years ago that can still lend a lot of insight into the notion of mobile first web design and why it’s an important concept to consider.

screenshot

Graceful degradation arose out of a need to have a design function on as many browsers and platforms as possible. Designers and developers wanted to take advantage of new technology without excluding users with setups that didn’t have support. The general conclusion was to create and serve up the best experience possible, and then account for each possible degradation and ensure that despite any shortcomings, the site would remain functional.

In terms of mobile web design, this meant that a full, standard website would scale back and gradually remove content and features as the viewport became smaller and the system simpler (no Flash support, etc.).

screenshot

Out of this trend arose a powerful new idea: progressive enhancement. In this version of the tale, you put your best foot forward on the mobile platform, providing the users with minimal screen real estate, processing power and third party plugins an amazing experience that both looks great and functions perfectly. As the need arises, the site can gradually be “enhanced” and even completely rethought for larger platforms with fewer constraints.

Why Progressive Enhancement Wins

At a glance, these two methodologies seem roughly equivalent. Who cares where you begin the design process as long as it gets done, right?

The reality of the situation is a little more complex though. When you start with the desktop platform, you tend want to take advantage of everything that platform has to offer. You build an amazing product that leverages lots of great technology, only to realize that none of it scales well down to mobile. This can and does lead to severely watered down mobile products that feel more like an afterthought than a polished, finished product. Does this happen with every project? Perhaps not, but the story is likely far more common than you’d like to believe.

If we examine the progressive enhancement workflow, the result tends to be a different story. Here we’re starting with a project that is both super lean and quite impressive. You’ve taken all of that starting energy and put it into creating a product that looks and functions well despite the many restraints that you faced.

More importantly, you’ve already gone through the problem of trimming down the content to its most vital elements. Now when it’s time to bring this design to the desktop, instead of facing the decision of what to cut and how to water down your product, you instead get to decide how to make it even more robust!

(article excerpt from

Founder, director, brand strategist and design genius all rolled into one fun, crazy, sassy, no BS, surfer chick that LOVES branding, strategy and OOZES mad design skills.  I’m a master at bridging the gap between YOU and your business to create a ‘stand out’ brand that makes an impact, attracts your dream clients, positions you as an expert that can charge premium prices so that you can become the amazing leader you were born to be.

Is your website annoying?

Have you ever considered that your website may be annoying? When it’s comes to website design, knowing what visitors hate most is a must, unless you don’t want them to visit you again.
Many webmasters, especially new webmasters are totally “in love” with their ideas and tend to go overboard with their design in one way or another. It’s nice to have an attractive header, but is it really necessary to assault the visitor’s mind with it? No way!

Business owners and webmasters sometimes forget that their website should send a message to the visitor that should reflect the website topic and not the programmer’s skill level.

Is Your Website Design Annoying?

Well…. It’s not that hard to be annoying. However, some webmasters are much better than others at annoying their visitors. Here is a list of annoying no-no’s to avoid

  1. Background music – Unless you are operating an online internet radio station or sell music CDs, do not play a midi/wav file in the background continuously on every page! Especially one with no OFF button!
  2. Huge font size – If you are designing a website for people with a disability then you are doing the right thing, but if not then you are shouting. People don’t like to be shouted at.
  3. Small font size – Do you want to be heard? Keep a normal tone, don’t shout but “speak” in a reasonable volume. Remember a lot of people are using their mobile phones to read the website so a small font is bad.
  4. Overlapping layers – Layers can be very useful up to the point. But not when they are being used to put an annoying message in the visitor’s face. Don’t try to force your visitor to read your messages. Try persuasion instead of brute force.
  5. Popup windows – Even though popup windows are now blocked by many add on tools, webmasters keep using them. The annoying part of popups is sometimes we actually miss important information because of those anti popup tools.  Don’t use pop up windows. Put your important messages in a central place on your website.

The list of course is much longer, but I just wanted to bring this important subject your attention.

Some of you are probably reading those lines and smiling while some others have a feeling a deja-vu. Keep in your mind that you are not your customer, so do not annoy them. It’s not a matter of taste, it’s more about being the same polite person we all try to be when we go to a party.

Make sure your webmaster is skilled enough to know this and is professional enough to avoid these things.

If you have an annoying website or know someone who has one, send them this article along with our phone number 07 5571 5779 so we can remedy the situation before you lose too many potential customers!

Founder, director, brand strategist and design genius all rolled into one fun, crazy, sassy, no BS, surfer chick that LOVES branding, strategy and OOZES mad design skills.  I’m a master at bridging the gap between YOU and your business to create a ‘stand out’ brand that makes an impact, attracts your dream clients, positions you as an expert that can charge premium prices so that you can become the amazing leader you were born to be.

Mobile Websites – design it FIRST!

Mobile First Design

The idea of responsive design isn’t just limited to full websites scaling down smaller. There is a very good reason that we suggest to start with mobile and build your way up.

If you still have it in your head that mobile web design and application development is a niche industry, you need to change your way of thinking. Mobile isn’t a trend, nor is it even the future, it’s the present. Don’t believe me? Here are some crazy statistics to consider from Mobithinking from last month.

  • There are over 1.2 billion mobile web users worldwide
  • In the U.S., 25% of mobile Web users are mobile-only (they rarely use a desktop to access the web)
  • Mobile apps have been downloaded 10.9 billion times
  • Mobile device sales are increasing across the board with over 85 percent of new handsets able to access the mobile Web

One of the most potent facts here is the second item, which brings to light that many users will likely only ever see the mobile version of your site. That’s an astounding revelation isn’t it?

More than ever before the web is something that we carry in our pockets, not something that merely hangs out near our desk or even in our homes. This is a global trend that will only continue to see growth in the coming years. Are you ready for this?

It is often much easier to plan your most important interface elements first and squeeze each of them into a mobile layout. If they don’t all fit you will have to drop a few. Simultaneously you could plan for how the layout will respond as the window grows larger. You will have room to include a sidebar, possibly 2 sidebars, along with numerous other page elements.

Mobile isn’t a trend

Most desktop browsers will be happy with any style of layout, as long as everything works. This is much more difficult to nail down on mobile platforms so it’s useful to start out small while planning for a larger design.

Our professional skill set includes web development for all important platforms as well as the desktop arena.

Make sure you seriously consider getting the mobile version of your website sorted early rather than “wait til later”.

Even if you already have a website, contact us today to sort out the mobile version for you!

Founder, director, brand strategist and design genius all rolled into one fun, crazy, sassy, no BS, surfer chick that LOVES branding, strategy and OOZES mad design skills.  I’m a master at bridging the gap between YOU and your business to create a ‘stand out’ brand that makes an impact, attracts your dream clients, positions you as an expert that can charge premium prices so that you can become the amazing leader you were born to be.

11 compelling reasons you need a website NOW

It’s a new year and a perfect time to get a website if you do not already have one.

Today more and more people are looking for products, services and business information on the web every hour of every day.

If you don’t have one, here is a list of great reasons to get one today
……………
1. Your competitors are probably already on the Web
2. Your customers and potential customers are already searching the Web
3. Your web site will promote your business 24 hours a day, 7 days a week unlike your phone lines which may be 9-5.
4. Your customers can buy your products or engage your services and pay for them while sitting at their computers.
5. Your web site gives you a much bigger advert for less money for example it is more in-depth than a flyer or tri-fold brochure.
6. You can change the information on your website whenever you want and keep your business up-to-date.
7. Your website can reach potential customers locally, nationally or worldwide – at no extra cost to you.
8.You can broaden your market by educating and appealing to totally new sectors.
9. Your website can work like a kind of robot,
10. Your web site can help you give improved customer service
11.  Your website can save you a lot of money.

  • Lower printing costs because you need much less printed letters and brochures.
  • Lower postage costs for the same reason -email becomes a major (and much cheaper) distribution method.
  • Lower advertising costs because your web site lasts longer and produces greater results than adverts.
  • Lower wage costs because your web site can be like an extra person with the automated processes it can carry out.

There are a lot more reasons, but this is a very compelling list that should have convinced you that you need to be on the internet!

If you do not have one, need one or would like to discuss a redesign, please click here to contact Jungle Design Studios today for an obligation free consultation!
Or call us on 07 5571 5779

Founder, director, brand strategist and design genius all rolled into one fun, crazy, sassy, no BS, surfer chick that LOVES branding, strategy and OOZES mad design skills.  I’m a master at bridging the gap between YOU and your business to create a ‘stand out’ brand that makes an impact, attracts your dream clients, positions you as an expert that can charge premium prices so that you can become the amazing leader you were born to be.