Would you like to know what the NUMBER ONE thing that you can do to make your website stand out from all the others that do the same shit that you do?
STOP MAKING IT ABOUT YOU!
Yeah, yeah…. I’ve heard it before… 1,873 times to be exact (not really but you get it) …”but I have to tell them about all my experience” or “I’ve done this, that or the other and they need to know,” “I have these degrees, I’ve worked with this person, I know this….”
blah blah freakin blah.
I’m sure your about page is a snore fest as well. And your home page. And probably the whole thing. #sorrynotsorry
Oooh did that hurt your feelings? Are you sitting there thinking “My site is awesome, it has all these things that say how experienced and amazing i am”
Well. like I said – B O R I N G…
Sure, some of you may be an exception, but most of you aren’t. You have a boring site that talks all about YOU.
This is why, if you switch it up and make it about THEM instead of you, you will stand out…. cuz everyone else makes their website about themselves.
While I do indeed preach like it’s my business (it is) to #bemoreyou and own your badass self like a boss… what I do strongly advise against is making your website all about you in a way that sounds like you only care about yourself and how good you are rather than about the people that you are here to help.
So, as I was saying before, stop making your site about you and make it all about them.
Talk TO them in your copy,
Tell them what their problem is and how you can solve it.
Relate to them so they feel like you KNOW them and then tell them how the benefit from hiring you.
Talk AT them
Tell them all about your experience with what you do
Give then features and credentials of what you do.
See the difference?
It may seem simple or not necessary, but it really will change everything.
Do it. Because the reality is people don’t have time to fuck around, sifting and sorting through your messy website trying to find how you can help them. They want to know what’s in it for them as quick as possible and get on with it. If you don’t convey that as soon as they land on your site, they’re GONESKI’S.
Off to your competitors.
Trust me – go to your website right now and read your home page and services pages. Can you see how you can change your copy to be all about them?
OH – and I do have more for you 🥳🥳🥳-
this idea actually just came through me as I was writing this post….
In my facebook group The Branding Revolution – I am going to give you my top 5 CONVERSION strategies and tips to turn your website into an ‘asset that works FOR you’ over the next 5 or so days.
Clients have paid me hundreds of dollars to give them these strategies when I go through their websites. NOW – I am gifting my 5 best conversion strategies to members of my group.
I won’t leave this content in there – it will be removed at some point shortly after I finish it – I’ll package it up and turn it into a course or make it a bonus for other courses.
You’re not gonna want to miss this! Legit – my top 5 website conversion strategies to turn your website into a machine that makes them want more, that makes them click, that makes them need YOU.
JOIN the group now! I’ll start Monday!
See your badass self in there.
Steph Zahalka is the CEO of Jungle Branding Co., a premier branding company based on the Gold Coast Australia, serving clients across the globe.
She is an award-winning brand strategist and designer who has been featured on the cover of a nationally recognised ‘women in business’ magazine (GCGIB) and regularly appears on podcasts and events around the Gold Coast as a speaker, panel expert and interviewee where she reveals her unique process for building a wildly in-demand brand for ambitious entrepreneurs, modern CEOs, influencers, thought leaders, and service-based business owners.
Steph believes that, when done right, branding is the door to connecting with your people, your audience on a deeper level. Human to human connection that makes your audience ridiculously obsessed with not just your brand, but YOU and your vision that ultimately makes a positive impact on the world.