Category Archives: Website Design

What’s your story?

 

So, like, what’s your story?

Do you even story bro?
Hahaha… but, really… do you have a story?

Of course you do.
We ALL do!

The real question then, is does anyone else know your story?

And I don’t mean friends and fam, unless those peeps are your clients, and they buy all your shit and pay your bills and keep your business booooming.

I’m talking about your clients and anyone who stumbles across your website or online presence that may become a client.

You know, the only real way to separate yourself from the insane amount of competition out there is through your story.

You see, you may have special credentials or tons of experience – but we all do.  Anyone who could be considered competition has probably more or less the same sort of shit they say they can do – you know the usual blah blah boring as bat shit stuff that everyone spews forth thinking it’s quite clever but if they took more than a seconds look at their competition’s websites they would see the same shit.

It makes the rest of us just not even SEE you. You all look the freaking same, sound the same, ARE the same.

But…. it’s quite the opposite in fact.

You are all completely different. You may do the same sort of work or service or have the same type of products, but you are the only one with YOUR STORY.

Your story is what makes you INTERESTING. It’s what makes someone take a closer look. Click further to see more.  It makes you a human, a real person with real shit and feelings, someone they can relate to.

That is what will set your apart.

That is what will make your BRAND STAND OUT.

That is what will call in the dream clients that are awesome to work with.

That is what will make people trust you and hire you and buy from you and pay you.

So… where was I getting with all of this?
Your website, your brand – go now, and if you don’t have it up there yet, add your story.

And I’m not talking about your ‘about me/us’ page that just rattles off some yawn fest stuff you do and how good you are – OMG.  NO.

First – CHANGE THE NAME of that button, that page, to MY/OUR STORY.

Then, you delete all the shit that was there and you write your story.

The juicy interesting shit. The beginning, the end, the MESSY MIDDLE.  The stuff that makes me nod my head in agreement or get emotional for you. The stuff that hits ya in the feels.

That is what you write.  Don’t hold back. Let it all out.  Because when you do that- WHEN you are all of you and no one else – that is when you are light years ahead in the game of ‘who am I going to hire?’

It IS all a game.

And it’s a story.

So write the good one and share it!

xx

 

 

PS—
My new HOT SEAT – Pick My Brain & Ask Me Anything mini coaching sessions are now available!   HELL YEAH!
Message me for details or if you’d like to book in!
Nothing is off limits!

Founder, director, brand strategist and design genius all rolled into one fun, crazy, sassy, no BS, surfer chick that LOVES branding, strategy and OOZES mad design skills.  I’m a master at bridging the gap between YOU and your business to create a ‘stand out’ brand that makes an impact, attracts your dream clients, positions you as an expert that can charge premium prices so that you can become the amazing leader you were born to be.

Cutting out and adding in…

 

There is a point, probably pretty often, where you need to stop and reassess what is going on with yo’self!

In life, in biz, in body, in health, in house, in relationships… all of it.

ALL OF YOU!

I did this today, I wrote out for each of these things the little things that i am doing that is holding me back and keeping me small.

Basically what is not letting me be the BADASS MILLIONAIRE HOT AS FUCK VIP BOSS BABE that I truly am!

I wrote that shit out and then I replaced it with something that I could do instead.  It is easier to switch and shift something than to just delete it completely – cuz the ego and your brain need it and will crave it and you will probably go back to it…. UNLESS you replace it with something else.

So I did this and it is so much easier to just do something else instead.   YOU should totes try it!

Then I had a look at my branding and website.

I thought, I could do this same exercise with my website and my visual marketing.

What is still there that I need to let go of? What is still there that I no longer do or even want to do?  What is keeping me small?

So – instead of just deleting all that shit – I am going to go in, over this whole week, and REPLACE all that old shit with all of the new, awesome things that I now do.

Like DUH!  Why have I not done this yet?

Well, because LIFE.  Sometimes you get so busy just keeping on and hustling that this shit goes on and on without you even noticing.

Just like life and health and fitness and relationships… ALL THE THINGS!

So, I urge you to take 15-20 minutes today, maybe before bed or right now, or during lunch break – to have a look at all of these areas and your WEBSITE and just check in on
what you are doing and saying that is holding you back, keeping you small and no longer serving you.

Get rid of it and REPLACE it with something better, something that the next level you would be doing!

AND THEN DO THE DAMN THING!

Have fun!
xx

 

 

PS —–
I am happy to have a chat with anyone who would like some guidance or support or even help with this.  I love this stuff and if you’d like to add some mindset or branding strategy to the mix on your website so the new stuff you’re doing is like a beacon of light calling in your new kick ass clients – then …

I have a new mini coaching / strategy session called THE HOT SEAT – 40 minute call to Pick My Brain & ask me anything.

Message me if you’d like to schedule a call ❤️❤️❤️

Founder, director, brand strategist and design genius all rolled into one fun, crazy, sassy, no BS, surfer chick that LOVES branding, strategy and OOZES mad design skills.  I’m a master at bridging the gap between YOU and your business to create a ‘stand out’ brand that makes an impact, attracts your dream clients, positions you as an expert that can charge premium prices so that you can become the amazing leader you were born to be.

It’s okay if they don’t like you….

 

It’s okay if they don’t like you.
 
Your branding, your message, your marketing, your voice should all be designed to be in full alignment with you, who you are and what your beliefs are.
 
You are not meant to work with or be liked by everyone.
 
Indeed that would be bad because then there would be no filter to keep out those shit clients that are more work than they are worth. You would hate working because when it’s not aligned or your not working with the right people, it becomes hard work.
 
eewww NO.
 
The reason I always preach to say what you think and be who you really are with no filter and totally own it is because that is what will attract your dream clients to you.
 
It will ATTRACT those that are fun and easy to work with
 
and it will REPEL those that you probably want to stay away from anyway.
 
So, do not worry about offending anyone or saying the wrong thing. You can’t say the wrong thing – only the wrong people will think it’s wrong and they can go play somewhere else anyway. You don’t want them.
 
You aren’t meant for everyone and that’s okay ❣️
 
Focus on owning your uniqueness.
Own your shit babe.
 
Write YOUR words, use YOUR voice, BE YOUR BRAND.
Totally 100% authentically, unfiltered YOU.
 
Let your marketing and branding do the work for you….
 
And watch the perfect dreamy ideal clients start to come through and find you.
 
xx
……………….
 
PS – If you read that and you’re CRAVING high level support and guidance in your business and levelling up your brand, and someone who TRULY has your back with all things strategy AND mindset, I’m your girl!!!
 
Not only that, together we will go through your BRAND voice and your marketing / web copy and bring it into alignment with who you are as well have all the fun.
 
Message me if you’re serious about discussing details ❤️

Founder, director, brand strategist and design genius all rolled into one fun, crazy, sassy, no BS, surfer chick that LOVES branding, strategy and OOZES mad design skills.  I’m a master at bridging the gap between YOU and your business to create a ‘stand out’ brand that makes an impact, attracts your dream clients, positions you as an expert that can charge premium prices so that you can become the amazing leader you were born to be.

Sitting on the fence?

 

Sitting on the fence.?

Have you ever found yourself there?

Looking over at both sides,
wondering,
thinking,
should I,
SHOULD I?

Both sides are tempting.

One is safe and comfortable and normal… the usual, familiar…. BORING.

The other side is exciting and scary, full of what-ifs and doubt and faith… it holds something new, GREENER GRASS perhaps?

It’s a precarious position – THE FENCE.

Sitting there can keep you from reaching your potential.
Your PURPOSE.
POSSIBLITIES.

From reaching something NEW.

Something FUN and EXCITING…. A new place to explore, new business to get, new people to meet, new things to do, a new way to BE.

If you have ever found yourself sitting on the fence before, maybe once or maybe all the freaking time, but never had the courage to jump, never had the tenacity to jump, never had the balls to jump, never had the faith to jump…..

Today is that day.

For all of you savvy business owners and entrepreneurs and side hustlers, that have ever been on the fence wondering where to go ALL IN and get that

NEW website

UPDATED branding or logo

LAUNCH that sales funnel / course / program or package

Then TODAY is that day that you JUMP OFF THE FENCE and onto the OTHER SIDE.

The fun side, the exciting side, the NEW SIDE.

Today only I am having a FLASH SALE – for all of you perched precariously on the fence.

If you’re wondering whether to jump, the ask yourself, “what would happen if I DIDN’T jump?”

Life would continue to be the same. Nothing would change. You will be where you have always been.

Let me ask you –

are you happy there?
Is it exciting there?
Do you wake up in the morning excited to work and do your thing?
Do you go to bed at night totally stoked that you fulfilled your purpose for the day?

Now, look inside and ask yourself again – “what COULD happen if I DO jump off the fence onto the other side?”

ALL THINGS ARE POSSIBLE OVER HERE!

Today’s the day my friends.

The day that you JUMP.

FLASH SALE – 50% OFF ALL BRANDING AND WEBSITE PACKAGES.

Your chance to save $1000’s…. right here, right now!

You can take that leap of faith, get something new and shiny and fancy, feel those FEELS that you get when you do crazy shit like this.

It’s today.

Now or never.

What you are going to do?

I see 3 options

1 Climb back down to the side that you have always been on, will always be on, wondering about the excitement and new possibilities of the OTHER side, doing the same old thing, no changes, hustling and bustling in the busy-ness of business.

2 Sit there on top the fence looking at both sides, day dreaming, wishing you had the guts to jump, telling yourself that you’ll do it…. One day… soon…. But there you stay, never knowing if either side is the right place.

3 DECIDE right now to do it, to JUMP, to take the leap and DO THE DAMN THING. Get the upgrade, see if it changes anything – which it will, merely because you JUMPED.  Upgrade your business, your brand, your website and be stoked about it because it’s new, it’s exciting and the feelings you experience of the unknown, of what’s to come.

 

So…. Which one are you going to do?

You’re gonna JUMP OFF THE FUCKING FENCE!

 

Because if you don’t, you will wonder, WHAT IF I just did it?

Life is now, today is the day to JUMP!

If you do DECIDE to jump, first – get EXCITED! … then –  message me – right now – facebook.com/stephanie.diaz.zahalka  or give me a call on 0438 934 499 and we’ll see what’s on the other side of a new website or a new sales funnel or some new branding!

xx
-to saying YES to life.

Steph

Founder, director, brand strategist and design genius all rolled into one fun, crazy, sassy, no BS, surfer chick that LOVES branding, strategy and OOZES mad design skills.  I’m a master at bridging the gap between YOU and your business to create a ‘stand out’ brand that makes an impact, attracts your dream clients, positions you as an expert that can charge premium prices so that you can become the amazing leader you were born to be.

How Design Matters–More Than Ever–In 2014

designmattersLately the word going around is “design no longer matters” and, that in today’s world, the words and content on websites means more for supporting SEO and overall online business strength.

Here are some valid reasons why this is no longer true………

Quoting New York City Mayor Michael Bloomberg in a recent interview in the annual design issue of Fast Company magazine, he noted, “Design does matter. And not necessarily in a way that people realize.”

The principle applies to individual business as well as on a city scale:

“If good design is doing its job, it is managing your perception of an experience in many ways—both obvious and not so obvious. How you feel, and therefore if whether you’re going to engage and buy, is directly influenced by the design of a website, a package or a business card.”

-Randall Smith, founder of Salt Lake City brand management agency Modern 8

Smith agrees with the comment of Forbes contributor Mike Myatt: “Why present a content vs. design argument? The Holy Grail is found in nesting great content within brilliant design—don’t think ‘either/or,’ think ‘and’.”

Myatt continued, “Being found is nice, but it’s the experience and engagement that occurs (or not) that really matters. There are many ways to get eyeballs to your content, but what really matters is what happens when you get there.”

To that end, here’s how design will matter most in 2014: in the creation of responsive web design—design that adjusts itself gracefully for an optimum experience on desktop, tablet or smartphone OS. As contributor Josh Steimle recently reported in Why You Business Needs A Responsive Website Before 2014 even if you have only a “brochure” website right now, it is possible to spend as little as several hundred to several thousand dollars to overhaul your site to a format that exemplifies the best principles of responsive design.

As Steimle reported the world is rapidly moving to mobile. Ninety one percent of adults keep their smartphones perpetually within arm’s reach. Nine out of ten mobile searches lead to action, and more than half lead to sales. More than 5 billion people will use mobile phones by 2017, according to Statista. In fact, there is close to a 50% chance you are reading this article from a mobile device even now.

Yes, quality content matters, but superb design matters as well. Most importantly, the design that optimizes perception and experience to whatever medium the viewer is participating within will be the greatest winner in 2014 and beyond.

So design really matters. With this in mind, are you ready for 2014? How well does your site accomplish the goal of nesting great content within brilliant and responsive website design? I welcome your thoughts.

 

……………………………………

Parts of this Article sourced from Forbes.com written by

Cheryl Conner

Cheryl Conner, Contributor – writes about communications, business and the ways the two intersect

Founder, director, brand strategist and design genius all rolled into one fun, crazy, sassy, no BS, surfer chick that LOVES branding, strategy and OOZES mad design skills.  I’m a master at bridging the gap between YOU and your business to create a ‘stand out’ brand that makes an impact, attracts your dream clients, positions you as an expert that can charge premium prices so that you can become the amazing leader you were born to be.

Time for a new look?

Do you currently have a WordPress website?  Are you bored with the design / theme of your site? Well, if you are then you need to read our post.  We have a new service where we design you a brand new custom theme for your WordPress site, upload and configure and you can switch to it anytime with the click of a button!  Now that is just COOL!

wpthemes

Our designers will get together with you and go over some design ideas in order to custom design you a new look for your website.

Once we design the theme (home page, inner pages, blog post page) and you love it, our crafty developers will turn those designs into a new WordPress theme for you.

We will upload and configure the theme and install it so you can switch to it anytime with the click of a button.  NO need to do anything else.  It will be just like any other theme that you can install except this one will be completely unique with no other websites using the theme because we have custom designed just for you and your business.

How COOL is that?

If you are interested in discussing this option or would just like to jump right in and get a new theme for your website, then please call us on +61 7 5571 5779 or contact us here.

 

Founder, director, brand strategist and design genius all rolled into one fun, crazy, sassy, no BS, surfer chick that LOVES branding, strategy and OOZES mad design skills.  I’m a master at bridging the gap between YOU and your business to create a ‘stand out’ brand that makes an impact, attracts your dream clients, positions you as an expert that can charge premium prices so that you can become the amazing leader you were born to be.

The Perfect Match

The Perfect Match.

Do all of your branding materials match?

graphics-web-ljbh

It’s not enough to have your business card match your logo. Any and all handouts should be branded to match. This could be as simple as creating a universal color scheme that unifies all materials or incorporating your logo into the design. You can also design specialty marketing materials that stand out. Some examples include: custom stickers & decals, QR codes, unique shaped business cards and creative mailers or flyers. The more freedom you give your designer the more creative they will be. In turn the marketer will have an easier time getting their message to stick in customers minds and not be lost in the shuffle of other companies.

Also be careful of those template websites where you just plug in your logo and go. This can also create a disconnect and look unprofessional especially if your other marketing is top notch.  Just inserting your logo into all of your materials will not cut it.  The entire piece as a whole whether a website or a brochure must send the right message and be consistent in it’s design.

Founder, director, brand strategist and design genius all rolled into one fun, crazy, sassy, no BS, surfer chick that LOVES branding, strategy and OOZES mad design skills.  I’m a master at bridging the gap between YOU and your business to create a ‘stand out’ brand that makes an impact, attracts your dream clients, positions you as an expert that can charge premium prices so that you can become the amazing leader you were born to be.

Inbound Marketing

What is inbound marketing…?

Inbound marketing is not a tactic, channel, or technology. It’s a way to approach to your marketing to capitalize on the way consumers make buying decisions today.

Inbound marketers understand that people value personalized, relevant content and connections — not interruptive messages — at every stage of the marketing funnel.

Inbound allows you to attract visitors, convert leads, close customers, and delight them into promoting your business to others.

Here is a graphic to help illustrate

inboundmarketing

Founder, director, brand strategist and design genius all rolled into one fun, crazy, sassy, no BS, surfer chick that LOVES branding, strategy and OOZES mad design skills.  I’m a master at bridging the gap between YOU and your business to create a ‘stand out’ brand that makes an impact, attracts your dream clients, positions you as an expert that can charge premium prices so that you can become the amazing leader you were born to be.

Why you MUST have a landing page

Any savvy inbound marketer “gets” that once you’ve done all that hard work to get visitors to your website, the next big step is to convert them into leads for your business. But what’s the best way to get them to convert? Landing pages, that’s what!

Unfortunately, there seems to be a major disconnect between the importance of landing pages and their use by marketers.

Landing pages are the heart and soul of an inbound marketer’s lead generation efforts, so why are they still so underutilized? Marketing Sherpa cites that the number one reason businesses don’t use landing pages is because their marketing department doesn’t know how to set them up or they are too overloaded.

But let’s put a stop to this, shall we, marketers? Landing pages are much too critical to the success of your lead generation efforts to sweep under the rug, and here’s why.

What is a Landing Page?

First, let’s start with a simple definition:

A landing page is a web page that allows you to capture a visitor’s information through a lead-capture form (AKA a conversion form).

A good landing page will target a particular audience, such as traffic from an email campaign promoting a particular ebook, or visitors who click on a pay-per-click ad promoting your webinar. You can build landing pages that allow visitors to download your content offers (ebooks, whitepapers, webinars, etc.), or redeem other marketing offers such as free trials, demos, or coupons for your product. Creating landing pages allows you to target your audience, offer them something of value, and convert a higher percentage of your visitors into leads, while also capturing information about who they are and what they’ve converted on.

How Landing Pages Work

For a more complete understanding of how landing pages make visitor-to-lead conversions (and reconversions) possible, let’s talk through a hypothetical scenario that will help demonstrate the simple pathway of a visitor into a lead through a landing page.

Let’s say you own a professional painting business, and your services include a variety of professional indoor and outdoor paint jobs. You’re a savvy inbound marketer, so you maintain a business blog that features articles about painting tips and tricks. You also have several more premium marketing offers like free educational ebooks on painting and free, no-obligation painting consultations.

Now let’s say a mother was looking for a professional painter to paint her new baby-to-be’s nursery but was first doing some research into color schemes. She comes across your blog post entitled “10 Popular Nursery Room Color Schemes for 2012″ as a result of a Google search, and she clicks through to read it. When she reaches the bottom of the article, she notices a call-to-action (CTA), which is essentially an ad, for one of your offers — a free painting consultation to help her decide which color scheme would work best with the size and type of nursery she’s working with. “That would be valuable,” she thinks, clicking on the CTA and visiting the landing page where she can sign up for her free consultation.

The landing page provides some additional information and details about what she will get out of the free consultation, convincing her it’s worth providing her contact information on the landing page’s conversion form in order to take advantage of the offer. She submits her information, and voila! — she’s now a viable lead for your painting business with whom you can easily follow up! What’s more, she wants you to follow up with her. How fantastic does that sound?

And this isn’t the only pathway through which a visitor can travel to convert into a lead. In addition to search, visitors can find your site and its landing pages through a number of marketing channels including email, social media, PPC, direct traffic, or referral traffic. Furthermore, they can find your landing pages through calls-to-action you place throughout your website, or directly as a result of you sharing the link to those landing pages in these other marketing channels.

They key, as a marketer, is to create these landing pages in the first place, and make it easy for potential customers to find them in your various marketing efforts.

jungle-design-studios-landing-page

6 Reasons You Need Landing Pages

Still not convinced that landing pages can make your marketing and lead generation efforts more effective? Here are 6 more compelling reasons:

1) Easily Generate Leads! If you could do one thing right now to drastically improve your lead generation efforts, it would be to use landing pages on your website. As we mentioned earlier, too many companies send their email, social media, and search traffic to their homepages. This is the equivalent of throwing leads away. You could capture these leads at a much higher rate simply by sending them to targeted landing pages. Landing pages provide a very easy way to generate leads for your sales team that you can then easily segment, nurture, or distribute to your sales team.

2) Give Your Offers a Place to Live: Marketing offers and landing pages go hand in hand. Just think back to our painting business example. Without being gated behind landing pages, your offers will do nothing to support your lead generation efforts. The idea is to require your website visitors to ‘pay’ you in contact information for something valuable like an offer, and your landing page is the collections tool.

3) Collect Demographic Information About Your Prospects: Every time a lead completes a conversion form on a landing page, your marketing and sales team is collecting valuable information about your leads. Your marketing team can then use this information to understand what types of visitors or marketing personas are converting, and your sales team already has a baseline of information about a lead before they reach out.

4) Understand Which Prospects Are More Engaged: Landing pages not only enable you to generate new leads; they also allow you to track reconversions of existing leads, which you can then use to identify which prospects are more engaged with your business. This also enables you to collect better intelligence on your leads’ behaviors and activities on your website, which your sales team can use in the sales process.

5) Provide Fuel for Other Marketing Channels: A successful inbound marketing strategy relies on content — and lots of it. Landing pages are a great addition to any marketer’s content arsenal since they can be shared in social media, used as the focus of dedicated email sends and in lead nurturing campaigns, be linked to in PPC ads, and get found in organic search.

6) Offer Insights Into the Effectiveness of Your Marketing Offers: Every time you create a landing page, you’re creating another data asset for your marketing program. By tracking and analyzing the metrics associated with your landing pages , you can collect a lot of insight into your marketing performance, such as how your various marketing offers compare, how visitors and leads are converting on your landing pages over time, and more . This gives you powerful insight that can help you optimize and improve your marketing.

 

Key Components of an Effective Landing Page

Okay, so now you understand what a landing page is, how they work to facilitate lead generation, and why you absolutely, positively need them. But what does a landing page look like? We have a full blog article that dives into a more detailed anatomy of a successful landing page based on industry best practices, but for now, let’s just briefly review a landing page’s main components. Refer to the numbers in the image below:

  1. Headline: The headline is the first thing visitors will likely see when they ‘land’ on a landing page. A great landing page headline sums up the offer as clearly and concisely as possible, and answers the question, “What will visitors who convert on this page receive?”
  2. Copy: The text on a landing page should explain the value of the offer clearly, simply, and in a compelling way. Bullet points can be used to demonstrate clear takeaways, break up large blocks of text, and keep it brief and succinct.
  3. Keywords: Like any other inbound marketing content, keywords should be used in the page title, headers, and text on a landing page to optimize it for search engines.
  4. Social Sharing Buttons/Links: These links enable visitors to easily share a landing page with their connections on social networks like Facebook , LinkedIn , and Twitter , extending the reach of your landing page beyond your own network of contacts, fans, and followers.
  5. Hidden Navigation: A landing page on which any top/side navigation bars are hidden will minimize distractions, reduce friction, decrease a landing page’s bounce rate, and increase the chances that visitors will stay on the page and convert.
  6. Lead-Capture/Conversion Form: The most critical component of any landing page, the lead-capture or conversion form is where page visitors submit their information in exchange for the offer, converting them into coveted sales leads.
  7. Image: Landing pages that include a relevant image give visitors a tangible idea of what they’ll receive and make landing pages much more visually appealing.

 

Thank-You Pages and Email Responders

Landing pages should always be followed up by what’s called a ‘thank-you page,’ that confirms receipt of the lead’s information and either provides the offer, or details the next steps for receiving the offer. For example, if the landing page was offering an ebook, the thank-you page might provide the link to access the ebook. If the offer was the free painting consultation we discussed earlier, it might provide a message that someone would be in touch with the lead to schedule the consultation.

Thank-you pages can also be accompanied by an automated email response that sends the offer or next steps in an email message triggered by the landing page form completion. This is especially helpful if the offer is something like a live webinar that will take place at a later date/time, and you want the lead to easily be able to save information such as log-in credentials.

The critical role of the thank-you page and the email response is to make sure the lead is never left hanging or wondering what will happen next.

The More Landing Pages You Have, The Better!

We mean it! Put simply, the more landing pages you create, the more opportunities you’ll have to convert visitors into leads.

Contact JUNGLE DESIGN STUDIOS today to get your landing page up and going!

………………….

article sourced from Hubspot

by Pamela Vaughan

Founder, director, brand strategist and design genius all rolled into one fun, crazy, sassy, no BS, surfer chick that LOVES branding, strategy and OOZES mad design skills.  I’m a master at bridging the gap between YOU and your business to create a ‘stand out’ brand that makes an impact, attracts your dream clients, positions you as an expert that can charge premium prices so that you can become the amazing leader you were born to be.

Responsive Websites ~ the way of the NOW

Responsive website design is a way to design your website in a way that it will “respond” to any screen size and will work on every smartphone, tablet, laptop and desktop computer. Responsive codes are written as percentages instead of defining your website in pixels the way is has been done in the past.

There are many benefits of a responsive website, feel free to tell all your friends you are up-to-date on this trending web culture by sending a quick tweet.

responsive-web-design

Why should you care about responsive website design?

We all need to stop thinking about mobile optimization as the “wave of the future.” In reality, we are already living in a smartphone influenced world. 686 million new smart phones will be sold this year.

If you wait until 2013 to make your website mobile friendly, your site will be outdated. To be fair, responsive web design is not the only way to make your website mobile friendly.
You can also create a completely new site (m.example.com) or you can use javascript to show different content on different devices. Each one of these options have their limitations, and you need to research the best solution for your business.

If you combine a responsive website, with CSS3′s ability to reorganize your content I think a responsive site is the the best solution for most websites.

In the case of Responsive websites, Google recently published a mobile site guideline which states:

“Sites that use responsive website design, i.e. sites that serve all devices on the same set of URLs, with each URL serving the same HTML to all devices and using just CSS to change how the page is rendered on the device. This is Google’s recommended configuration.”

A responsive website keeps all information on one URL. This makes it easier for people to share, link to, and revisit your website. If you have multiple versions of your website, the links pointing to m.example.com may not benefit your main website, example.com.

Did you know that people visit search engines more than they visit any other website? Here is the scary part. If your website isn’t optimized for mobile queries, Google might not show it to mobile searchers. In fact, if everything else is equal, they prefer to show one of your mobile friendly competitor’s sites instead. This is serious.

Founder, director, brand strategist and design genius all rolled into one fun, crazy, sassy, no BS, surfer chick that LOVES branding, strategy and OOZES mad design skills.  I’m a master at bridging the gap between YOU and your business to create a ‘stand out’ brand that makes an impact, attracts your dream clients, positions you as an expert that can charge premium prices so that you can become the amazing leader you were born to be.