Category Archives: Marketing and SEO

Marketing on a Budget Baby

When budgets are tight, marketing might be the first expense you look to cut. Let me stop you right there.

While traditional advertising methods are costly and hard to measure, small businesses have never had greater access to cost-effective, trackable marketing tools.

But with so many digital tools available, how do you know where to start?  

Here are 

In addition to the very effective strategy of email marketing, here are 10 awesome ways to MARKET ON A BUDGET  so you can stay in front of your buyers.

1. Craft an elevator pitch
You should be marketing all the time — wherever you are. Therefore, you need a compelling elevator pitch.
Research shows the average attention span of an adult is about six to eight seconds. That’s all the time you have to grab someone’s attention.
If you successfully engage them, then you only have a little over a minute to really sell them on your product or service. Invest the time to craft a killer elevator pitch. The return on your investment will pay huge dividends in terms of creating business opportunities.
Check out the Brand Clarity Crash Course to learn how to create the PERFECT elevator pitch – it’s totally free and a total game changer!

2. Leverage your community
You don’t have to think big when it comes to your marketing efforts. Think locally. What’s going on in your community?
Sponsor a sports team or a 5k charity walk/run. Print bookmarks and leave them at the local library. Get to know your ideal customer and think about how and where they spend their time.
Then search for opportunities to get in front of your customer with your marketing message.

3. Collaborate
Put together a group of synergistic, non-competitive businesses in your area and agree to cross-promote.
You can use coupons, fliers, reciprocal website links, bundled promotions or social media platforms. By collaborating with each other, you can expand your customer base because you’ll be reaching new people.

4. Network
I’m a huge fan of networking. I don’t think there is any better way to build a business than to get out there, shake some hands, and get to know people.
Networking requires a time commitment and it doesn’t provide instant gratification, but a strong network is one of the greatest assets any business person can have.

5. Give a speech
A lot of people hate public speaking. However, there are many organizations looking for qualified, subject-matter experts who can present to their groups.
Take a deep breath and volunteer. You don’t have to be a pro as long as the information you share is helpful to the audience. And the upside — the more you do it the easier it gets. Plus, it positions you as a credible authority in your field.

6. Create buzz
I started my corporate career in the field of public relations and the business has changed significantly because of technology.
Today, a small business owner can accomplish a lot without hiring a professional firm. Subscribe to Help a Reporter Out. You can respond to reporters’ queries that are looking for story ideas and resources. Some are small media opportunities, but others are major media outlets that use this service too.

7. Ask for referrals
Don’t be shy about asking for customer referrals. The majority of people say they are willing to provide a referral if asked, but very few take the initiative to do it on their own.
Referrals make it easier to get in the door with new customers. If you aren’t asking for them, you are missing opportunities.

8. Build relationships
It is a lot less expensive to keep a customer than it is to get a new one. That’s why establishing strong relationships with your customer base is crucial. One of the ways you can do that is by keeping in touch with people through email marketing.
Ask customers for their email address when they visit your store or website. Then, make your communications informative, helpful and professional — something your customers will look forward to receiving.

9. Offer coupons
Coupons are a good way for many businesses to attract new customers. Research shows that people will go out of their way to use a coupon, proving that this method is successful in expanding your customer base.
Coupons can also generate return visits. For example, if you give a customer a coupon for a discount to use on future business, there’s a high probability they’ll be back.

10. Give it away
If someone has the opportunity to experience your product or service, chances are they will want to purchase more.
Don’t be afraid to give someone a free trial or a sample. In today’s economy, people are more comfortable purchasing something they have been able to experience first.

These ten, inexpensive marketing strategies will help you engage customers, build relationships, and ultimately keep your brand top-of-mind. It’s not always about the money you have to spend on marketing, it’s about the time and effort you put into it and above all, the relevance it has for your customers 

There you go!
I hope that helps you out a bit for keeping your business visible and booming!

Original article posted by Susan Solovic

Why oh why

If you know your WHY then you should never find yourself staring at a blank screen when wanting to post something about your business.

If you know your WHY you should not have any problems telling people about what you do and why you’re the best and why they need to choose you.

If you know your WHY you should always be able to tap into the next step to take, the next program to create, the next offer to sell.

You NEED to really KNOW your WHY … like the not just the surface level why that we feel we ‘should’ say because you would look selfish if you didn’t…. you know the one – “because I want to help people” or some variation of that.

Well we all want that. That’s why we start a business and go through the ups and downs, the fails and successes, the good and the bad…. to help people.

That’s everyone’s surface level why.

You need to dig deeper and figure out your SELFISH WHY.

The real reason you do what you do,
why you go through the shit,
the pain and the pleasure.

It’s a process to uncover the selfish why. There are questions that you can ask yourself to find this out.

But I have always found that when I do it myself, I never uncover the good stuff, the juicy stuff, the REAL REASON WHY.

It’s only when I am doing this with a coach or mentor or someone else, that they can probe deeper into my soul, my real selfish why, than I can alone.

The same is probably true for you. You may in fact be nodding your head yes to this right now.

When I work with my clients, I have a unique process that I take them through to uncover this. It is MY SUPERPOWER – that i can extract all this juiciness out of you and show you your REAL WHY. (then of course I help you create a shit hot powerhouse brand and design it so everyone else KNOWS your why and also WHY they should choose YOU….. but I digress)

The reason you need to know your WHY – the real, hidden, deep, selfish WHY is because when you do, it is the golden nugget that you can come back to over and over again.

Every time you don’t know what to write.

Every time you don’t know what to sell.

Every time you want to create a new offer or program or service.

Every time you talk to someone.

Your WHY is the reason for all of it.
It’s the foundation.

And when you know it, truly KNOW it, then you will have a brand, a business, that resonates with your perfect clients and draws them TO you and has THEM buying in and selling themselves to you.

It is what creates your raving fans.

When everything you do, write, sell, etc… is created from your WHY – you will be the one that others look at and say ‘wow how does she do it?’ ‘how is she so successful and happy and have such an amazing life and business?’

You’re probably sitting there thinking, I want that to be ME!
I want this, I want to be this person.

If indeed, you are…then I invite you to hop on a mini Unf*ck your Foundation strategy call (for free) to see if we can start to UNLOCK your WHY…. to extract the deep inner reasons you do what you do and unleash them!

So then you can sit in front of the computer and just have that bank of knowledge inside of you in which to write that next post, create your next offer, sell your things – that will attract your next client TO you!


I am only opening 2 ‘no cost’ spots.


WAIT- before you go…
check this shit out!



I just had an epic idea – and it fits perfectly with this post.

oh yes I am!

I hear (all the time) entrepreneurs complaining and frustrated that they don’t know
what to write,
what to sell,
what to offer,
what kind of program or service to create….

You need to know this stuff to:
⚡grow your business
🤹bring in more clients
❣️create more brand recognition
💰and generate more income

I will make it super easy for you to learn how to create ‘hell yes no-brainer’ offers that people can’t say no to!

I will show you how to know EXACTLY what your target market and dream clients actually want and need.

You will learn how to come up with ideas like a machine!

I will teach you how to craft and create the perfect offer and how to write it and price it so you can reel them in hook line and sinker!

OOOH I am so freaking excited to do this challenge with YOU!

You have no idea!!! I want you all to be so damn successful that your heads spin with fabulousness of it all! hahahaha – excited much 🤩🤩

The challenge will start on Tuesday 21st of May and go for 3 days.

It will all happen in the Facebook group where I will be teaching you how to come up with your RED HOT OFFER!

JOIN NOW! the energy of a group challenge is PRICELESS!

Click this link to sign up and join the challenge! 🙌🏼

It’s totally FREE! I can’t wait to see you in there!

Why your site is boring as batshit…

Would you like to know what the NUMBER ONE thing that you can do to make your website stand out from all the others that do the same shit that you do?


Yeah, yeah…. I’ve heard it before… 1,873 times to be exact (not really but you get it) …”but I have to tell them about all my experience” or “I’ve done this, that or the other and they need to know,” “I have these degrees, I’ve worked with this person, I know this….”

blah blah freakin blah.
Snore fest.

I’m sure your about page is a snore fest as well. And your home page. And probably the whole thing. #sorrynotsorry

Oooh did that hurt your feelings? Are you sitting there thinking “My site is awesome, it has all these things that say how experienced and amazing i am”
Well. like I said – B O R I N G…

Sure, some of you may be an exception, but most of you aren’t. You have a boring site that talks all about YOU.

This is why, if you switch it up and make it about THEM instead of you, you will stand out…. cuz everyone else makes their website about themselves.

While I do indeed preach like it’s my business (it is) to #bemoreyou and own your badass self like a boss… what I do strongly advise against is making your website all about you in a way that sounds like you only care about yourself and how good you are rather than about the people that you are here to help.

Big difference.

So, as I was saying before, stop making your site about you and make it all about them. 
Talk TO them in your copy, 
Tell them what their problem is and how you can solve it.
Relate to them so they feel like you KNOW them and then tell them how the benefit from hiring you.

Talk AT them
Tell them all about your experience with what you do
Give then features and credentials of what you do.

See the difference?
It may seem simple or not necessary, but it really will change everything.

Do it. Because the reality is people don’t have time to fuck around, sifting and sorting through your messy website trying to find how you can help them. They want to know what’s in it for them as quick as possible and get on with it. If you don’t convey that as soon as they land on your site, they’re GONESKI’S.
Off to your competitors.

Trust me – go to your website right now and read your home page and services pages. Can you see how you can change your copy to be all about them?

OH – and I do have more for you 🥳🥳🥳- 
this idea actually just came through me as I was writing this post….

In my facebook group The Branding Revolution – I am going to give you my top 5 CONVERSION strategies and tips to turn your website into an ‘asset that works FOR you’ over the next 5 or so days.

Clients have paid me hundreds of dollars to give them these strategies when I go through their websites. NOW – I am gifting my 5 best conversion strategies to members of my group.

I won’t leave this content in there – it will be removed at some point shortly after I finish it – I’ll package it up and turn it into a course or make it a bonus for other courses.

Which mean, if you’re not in the group – JOIN NOW.

You’re not gonna want to miss this! Legit – my top 5 website conversion strategies to turn your website into a machine that makes them want more, that makes them click, that makes them need YOU.

JOIN the group now! I’ll start Monday!
See your badass self in there.

What people really buy…

People aren’t paying you for your worth alone or because of your little, or BIG $$$, price tag.

They are paying you for your years of experience, your education, your knowledge, your processes, your unique skills, your time and ENERGY …
– all of that combined to give them the👉outcome that solves their problem or 👉transformation that satisfies their desires.

THAT is what they pay for.

What they also pay for is YOU. All of the above PLUS you! Your energy and passion for what you do.

There is a magnetism to it when you are in your zone of genius (and truly enjoying what you are doing with a buzz and fun joyful vibe) that attracts people to you, that keeps them from looking away… that makes them want to pay you.

When you perfect this combination you really CAN have it all!

#followthefeelgood #makeallthemonies

Steph Zahalka

….Don’t forget

– my Brand Clarity Crash Course….
where you can get crystal clear on what it is you do, why you do it and who you do it for – then say it in a way that attracts in your peeps that can’t look away, that are magnetised to you, that want to pay you –

👉is still only $7, but not for much longer!

Link is HERE you magnetic thing you! xx

xxSteph Zahalka
….Don’t forget – my Brand Clarity Crash Course…. where you can get crystal clear on what it is you do, why you do it and who you do it for – then say it in a way that attracts in your peeps that can’t look away, that are magnetised to you, that want to pay you – 👉is still only $7, but not for much longer!
Link is in the comments you magnetic thing you! xx

You should NOT be selling your TIME!


As creatives and service based businesses, you should NOT be selling your time.

Do not charge hourly rates EVER – because that does not take into consideration your talents, your skills, your investments on education, your years of experience, your total value!

What you are selling is your talent and a final creative product, that will meet or exceed our client’s expectations!

You need to price your work accordingly.
It’s all about the VALUE – not the hours.

You are not being paid to work really hard, nor are you being paid to struggle to get the assignment right.

Your client is paying you to DELIVER GREAT WORK on time, every time.

You may think to yourself – but it’s so easy for me and I can do that like in half an hour, how can I possibly charge so much?

Because they can’t do what you do.

They don’t have the skills, the experience, the knowledge or years of know-how to get the job done the way that you can.

That is what they pay for.

To not have to spend 20 hours doing it themselves.

You are solving a problem for them and it’s worth money honey!

And yes, over time, you will get faster at completing projects or services for them, and yes, it will also be easier for you to produce better quality work for them over time because you are getting more familiar with their company, their messaging, their market and audience.

But all of that will make you MORE VALUABLE, not less so.

So do NOT discount. Holy shit NO!

If anything you should raise your rates every year or as the value goes up and you become even more of an expert.

And, before you start filling your head with the whole ‘I’m not worthy’ or ‘who am I to charge that much’ bullshit – STOP!

First of all, you are so more than worth any number you come up with, but secondly, it’s not about that anyway.

Of course you’re worthy and of course you know you’re good at what you do.

But it is also about what you are giving them.  Excellent service, your solving their problems, you give them an outcome that they can’t do themselves.

And… when you can deliver better and stronger  work and doing it faster – then you should BE PAID EVEN MORE!

So, never ever EVER sell your time for money.

Sell your value and then deliver that value!





I am putting together a master class or possibly group program for creatives and designers – to give them the loving ass-kicking they need to level up their design or creative business!

Do you want to charge more?
Do you want more clients?
Do you want to increase your value?
Do you want to take on more work and get paid handsomely for it?
Do you want to know how to scale and grow your business so you can sit by the pool drinking pina coladas while the work gets done?
Do you want access to the strategies and templates and all the things that you could need to level up your creative biz?

If yes – then please message me here – I’d love to know what you want to know or learn and if you are interested in such a program.

thanks xx



Welcome to #HotTipsThursday – where I will share a valuable business, branding, marketing or mindset tip with you that you can use straight away!

If you post on social media for your business, or have a website, or do any kind of messaging for your service or product … then read on…

Take a minute to look through and read the words on your website. 

HOT TIP – take all of the ‘I’s’, “we’s’ and ‘me’s’ out and replace them with YOU, YOUR, OUR, US….


This is legit worth every second it will take to do this.


People are busy, scrolling, hustling, living, bombarded with information all day, every day.  If they get to your website and can’t instantly see ‘WHAT’S IN IT FOR THEM’ they will leave post haste!


So, take the time to make your words, your service, your products ALL ABOUT THEM.


When you do this, you connect, they can feel like ‘hey she’s speaking to me” or ‘omg yes, this is me’. 

When you connect with someone on that level – THEY BUY.


When your whole website or any part of your website is about you, they will be bored, they will leave, the don’t care. 

Hate to drop that little bomb on you (not really) but they don’t give a shit about your credentials or experience or a bunch of words that sound like you are a robot.


They only care about how the fuck you are going to 

  • help THEM, 
  • how you will solve their problem,
  • fix their pain,
  • give them their desires,
  • transform them.


So…. go now, and make your website (and social posts, and offers, and messaging) all about THEM!

Feel free to reply if you have any questions!

Have an amazing day!!!



If you’re down for some

  • branding strategy tips,
  • marketing tricks,
  • biz advice,
  • mindset asskickery,
  • conversations
  • money making madness
  • and of course – SHENANIGANS…

– I have a private FREE Facebook group – The Branding Revolution ~ for Leaders, visionaries, entrepreneurs that want a BRAND that is aligned with their mission, their purpose and their passion and will do whatever it takes to have it!

So much value!!! Like HOW could you not already be IN it?

Go on, clickity click and join us!


How to get unstuck, when you feel stuck as fuck…


Hey beautiful….

Do you ever feel stuck?  Like, you’ve got this biz and it’s your baby and you love it, but you’re like, stuck….

Stuck as fuck.

I don’t know what to do next?
How do I get more clients?
What should I sell?
Do I need another offer?
How can I make some more money honey?

Well, my darling… I have some advice for you.

What can you do, right now, to get unstuck when you’re feeling stuck as fuck and not going nowhere?

You can grab a pen and a piece of paper and you can answer THIS question….

If I was a millionaire and my business was so successful and I had a team that took care of everything and there were no restrictions at all…  as the badass boss babe millionaire that I ALREADY am, what would I do right now that sounds fun and exciting and feels good?

It may be doing something in your business that you’ve always wanted to do that seems fun but have been too afraid or BUSY to do previously.

Now, before you start hyperventilating and killing your own dreams with :
‘OMG I can’t do that,
that is too crazy,
oh that will never work,
nobody will want that,
I’m not good enough to do that,
who am I to do something like that’
bullshit, just stop.

All I am asking you to do is write it down.

Go big, go crazy.

I want you to write the ‘holy shit this is nuts and awesome at the same time’ kinda stuff.

Let it out baby.

Write like a madwoman on a mission.

Now… once you’ve written it out, read it over again.

I want you to know, that if you can see or vision or think or dream something, it is ALREADY available to you.

You just have to be brave enough to take a step or two into the direction of your dreams and ideas.

So, now I ask you….

What is ONE thing that you can do right now, that will put you on the path of this big idea?

Just ONE.

Don’t worry about anything else.   Don’t worry about all the steps. Don’t worry about HOW you’re gonna pull it off or what’s involved.

By the way – #FUCKTHEHOW

Just pick one tiny thing, one little step that you can take today that moves you in the direction of this thing, this dream, this idea that you wrote down.

Now do it.

Easy. Simple. And once you’ve done that, write down the very next thing…. and repeat.

Before you know it, you are totally unstuck and well on your way, if not already there, doing something that lights you up and makes you happy …. and not only that… you are doing something that the next level version of you would be doing, which means you ARE BEING that next level you.

How do you feel?

I don’t know about you, but every time I do this exercise, I feel fucking fabulous – like a mother fucking rockstar who is on fire!
it always ends up with another program or offer that I sell and business and life just get better and better.


grab that pen.




PS –
I’ve just launched a new brand/biz coaching program –

Create, launch, sell in 30 days!
Guidance, strategy, support, all the tools, and all the advice around ideas, copywriting, design, branding and SELLING IT!

If this sounds like something you’d like to join, message me and we’ll chat.

How fabulous would it be to create a shit hot offer, put it together, launch it and start selling like a badass boss babe?

Pretty goddam fabulous if you ask me.

Message me for all the deets ❤️❤️❤️

It’s okay if they don’t like you….


It’s okay if they don’t like you.
Your branding, your message, your marketing, your voice should all be designed to be in full alignment with you, who you are and what your beliefs are.
You are not meant to work with or be liked by everyone.
Indeed that would be bad because then there would be no filter to keep out those shit clients that are more work than they are worth. You would hate working because when it’s not aligned or your not working with the right people, it becomes hard work.
eewww NO.
The reason I always preach to say what you think and be who you really are with no filter and totally own it is because that is what will attract your dream clients to you.
It will ATTRACT those that are fun and easy to work with
and it will REPEL those that you probably want to stay away from anyway.
So, do not worry about offending anyone or saying the wrong thing. You can’t say the wrong thing – only the wrong people will think it’s wrong and they can go play somewhere else anyway. You don’t want them.
You aren’t meant for everyone and that’s okay ❣️
Focus on owning your uniqueness.
Own your shit babe.
Write YOUR words, use YOUR voice, BE YOUR BRAND.
Totally 100% authentically, unfiltered YOU.
Let your marketing and branding do the work for you….
And watch the perfect dreamy ideal clients start to come through and find you.
PS – If you read that and you’re CRAVING high level support and guidance in your business and levelling up your brand, and someone who TRULY has your back with all things strategy AND mindset, I’m your girl!!!
Not only that, together we will go through your BRAND voice and your marketing / web copy and bring it into alignment with who you are as well have all the fun.
Message me if you’re serious about discussing details ❤️

OMG did ya hear??


OMG did ya hear?

I have just pre-released my brand new ‘out of this world’ 6-week total immersion into YOU and your BRAND group coaching program!

Phew – that was a mouthful LOL

So… what is it even all about?

I am glad you asked lovely….

This whole program flew out of my mindballs like an idea explosion that just had to be put into play.  I am so extra EXTRA excited about this that I can’t even….

I am going to take you on THE ride of getting tuned in and tapped into everything YOU and then…. We are going to CONNECT all of that yummy goodness that is you, to you BRAND!  Because when you and your brand are aligned, things just flow!

Offers flow, sales flow, dream clients flow, the money flows!

All the things flow.

That is when business becomes fun and easy.  Easy and fun.

And totally flowy (yes, that is totally a word)

Sometimes we all get caught up in the business of business. We forget who we are and why we do what we do.  Time ticks by, things stay the same, nothing accelerates or is super extra fun anymore.

So what happened?

You forgot who you are.

That’s what happened.

Once you tune back in to who you are and take action based on your feelings, desires, inspiration, and what YOU want, that’s when things become fun again.  Easy again.

I’ve been there many times.

It’s not a nice place.

To wake up late or feel icky because you really are not stoked to go to work or talk to your not so awesome clients or grind, grind, and hustle for getting nowhere really.

It’s depressing AF.

It’s not fun.

It’s when you start to question and doubt everything that you do.

So…. Let’s stop with the drudgery right there. Stop. Done.

No more of that.

YOU are going to click that link down there and sign up to this insanely amazeballs program that I created JUST FOR YOU!

We are going to tune you back in and connect YOU with your brand, then fine tune everything to be in perfect visual and energetic alignment (this is what attracts your dream clients and tribe to you).

(and that’s just week 1!!!!)

And it’s just gonna get more and more fun and easier and easier.

But –

it’s not for everyone.

There are a group of you out there that know, KNOW, that the industry standard or the rules that everyone plays by are not for them.

You play by your own rules.

But…You don’t quite know exactly how to go about it.

What to do next

Where to go

What to say

What to sell

How to launch it


The thing that you know you must do.

To be yourselves

If you are one of the rule breakers and action takers that are ready to light up their life and business with joy and fun and ease and dream clients and sales… and also know what to do and how to do it…. then check out the deets in the link below.

I will entertain you.

I will inspire you.

I will shake you up!

Unleash your Soul Brand!


Limited spot, excess fun!


[CHALLENGE] You wanna be an EXPERT?


Hello my lovelies!

I want to help boost you to EXPERT LEVEL status!
You ready?

The more VALUABLE you become to your clients the more they’re going to be willing and WANTING to pay you to make their problems go away.

Lets get something straight and up in the open right now.

The only thing your audience wants is for you to make THEIR problems go “bah bye!” And they want it done in a way that is NOT annoying, painful or hard work.

That’s the bottom line.

Your audience ONLY cares about themselves and their problems.

People are too busy these days for their time to be wasted.

In order to position yourself as the expert, you need to understand that there are “LEVELS” of VALUE that you can deliver to your audience and the higher you go up on that ladder, THE MORE YOU’LL GET PAID!

When you start to deliver an EXPERIENCE and LIFE CHANGING and SOCIAL IMPACT and TRANSFORMATIONAL levels of value, then you’re playing in the realm of experts.

So, my challenge to you — what do you currently offer that you can increase the value of?

What you are gonna do to level the fuck up and climb that ladder.


If you want to see the WHOLE challenge
(it’s totally free of course)
and get examples and details on how to climb the value ladder to EXPERT status,
head over to my private group – the Branding Revolution for badass boss babes click here to join 🔥😍