Category Archives: Marketing and SEO

Business Strategy, Marketing and SEO, Website Design

Why your site is boring as batshit…

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Would you like to know what the NUMBER ONE thing that you can do to make your website stand out from all the others that do the same shit that you do?

STOP MAKING IT ABOUT YOU!

Yeah, yeah…. I’ve heard it before… 1,873 times to be exact (not really but you get it) …”but I have to tell them about all my experience” or “I’ve done this, that or the other and they need to know,” “I have these degrees, I’ve worked with this person, I know this….”

blah blah freakin blah.
Snore fest.

I’m sure your about page is a snore fest as well. And your home page. And probably the whole thing. #sorrynotsorry

Oooh did that hurt your feelings? Are you sitting there thinking “My site is awesome, it has all these things that say how experienced and amazing i am”
Well. like I said – B O R I N G…

Sure, some of you may be an exception, but most of you aren’t. You have a boring site that talks all about YOU.

This is why, if you switch it up and make it about THEM instead of you, you will stand out…. cuz everyone else makes their website about themselves.

While I do indeed preach like it’s my business (it is) to #bemoreyou and own your badass self like a boss… what I do strongly advise against is making your website all about you in a way that sounds like you only care about yourself and how good you are rather than about the people that you are here to help.

Big difference.

So, as I was saying before, stop making your site about you and make it all about them. 
Talk TO them in your copy, 
Tell them what their problem is and how you can solve it.
Relate to them so they feel like you KNOW them and then tell them how the benefit from hiring you.

DON’T
Talk AT them
Tell them all about your experience with what you do
Give then features and credentials of what you do.

See the difference?
It may seem simple or not necessary, but it really will change everything.

Do it. Because the reality is people don’t have time to fuck around, sifting and sorting through your messy website trying to find how you can help them. They want to know what’s in it for them as quick as possible and get on with it. If you don’t convey that as soon as they land on your site, they’re GONESKI’S.
Off to your competitors.

Trust me – go to your website right now and read your home page and services pages. Can you see how you can change your copy to be all about them?

OH – and I do have more for you 🥳🥳🥳- 
this idea actually just came through me as I was writing this post….

In my facebook group The Branding Revolution – I am going to give you my top 5 CONVERSION strategies and tips to turn your website into an ‘asset that works FOR you’ over the next 5 or so days.

Clients have paid me hundreds of dollars to give them these strategies when I go through their websites. NOW – I am gifting my 5 best conversion strategies to members of my group.

I won’t leave this content in there – it will be removed at some point shortly after I finish it – I’ll package it up and turn it into a course or make it a bonus for other courses.

Which mean, if you’re not in the group – JOIN NOW.

You’re not gonna want to miss this! Legit – my top 5 website conversion strategies to turn your website into a machine that makes them want more, that makes them click, that makes them need YOU.

JOIN the group now! I’ll start Monday!
See your badass self in there.
xx

Steph Zahalka

Founder, director, brand strategist and design genius all rolled into one fun, crazy, sassy, no BS, surfer chick that LOVES branding, strategy and OOZES mad design skills.  I’m a master at bridging the gap between YOU and your business to create a ‘stand out’ brand that makes an impact, attracts your dream clients, positions you as an expert that can charge premium prices so that you can become the amazing leader you were born to be.

https://jungledesignstudios.com
BRANDING, Business Strategy, Coaching, Marketing and SEO, MINDSET, random thoughts

What people really buy…

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People aren’t paying you for your worth alone or because of your little, or BIG $$$, price tag.

They are paying you for your years of experience, your education, your knowledge, your processes, your unique skills, your time and ENERGY …
– all of that combined to give them the👉outcome that solves their problem or 👉transformation that satisfies their desires.

THAT is what they pay for.

What they also pay for is YOU. All of the above PLUS you! Your energy and passion for what you do.

There is a magnetism to it when you are in your zone of genius (and truly enjoying what you are doing with a buzz and fun joyful vibe) that attracts people to you, that keeps them from looking away… that makes them want to pay you.

When you perfect this combination you really CAN have it all!

#followthefeelgood #makeallthemonies

xx
Steph Zahalka


….Don’t forget

– my Brand Clarity Crash Course….
where you can get crystal clear on what it is you do, why you do it and who you do it for – then say it in a way that attracts in your peeps that can’t look away, that are magnetised to you, that want to pay you –

👉is still only $7, but not for much longer!

Link is HERE you magnetic thing you! xx


xxSteph Zahalka
….Don’t forget – my Brand Clarity Crash Course…. where you can get crystal clear on what it is you do, why you do it and who you do it for – then say it in a way that attracts in your peeps that can’t look away, that are magnetised to you, that want to pay you – 👉is still only $7, but not for much longer!
Link is in the comments you magnetic thing you! xx

Steph Zahalka

Founder, director, brand strategist and design genius all rolled into one fun, crazy, sassy, no BS, surfer chick that LOVES branding, strategy and OOZES mad design skills.  I’m a master at bridging the gap between YOU and your business to create a ‘stand out’ brand that makes an impact, attracts your dream clients, positions you as an expert that can charge premium prices so that you can become the amazing leader you were born to be.

https://jungledesignstudios.com
BRANDING, Business Strategy, Coaching, Design for Web + Print, Graphic Design, Marketing and SEO, MINDSET, Workshops + Events

You should NOT be selling your TIME!

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As creatives and service based businesses, you should NOT be selling your time.

Do not charge hourly rates EVER – because that does not take into consideration your talents, your skills, your investments on education, your years of experience, your total value!

What you are selling is your talent and a final creative product, that will meet or exceed our client’s expectations!

You need to price your work accordingly.
It’s all about the VALUE – not the hours.

You are not being paid to work really hard, nor are you being paid to struggle to get the assignment right.

Your client is paying you to DELIVER GREAT WORK on time, every time.

You may think to yourself – but it’s so easy for me and I can do that like in half an hour, how can I possibly charge so much?

Because they can’t do what you do.

They don’t have the skills, the experience, the knowledge or years of know-how to get the job done the way that you can.

That is what they pay for.

To not have to spend 20 hours doing it themselves.

You are solving a problem for them and it’s worth money honey!

And yes, over time, you will get faster at completing projects or services for them, and yes, it will also be easier for you to produce better quality work for them over time because you are getting more familiar with their company, their messaging, their market and audience.

But all of that will make you MORE VALUABLE, not less so.

So do NOT discount. Holy shit NO!

If anything you should raise your rates every year or as the value goes up and you become even more of an expert.

And, before you start filling your head with the whole ‘I’m not worthy’ or ‘who am I to charge that much’ bullshit – STOP!

First of all, you are so more than worth any number you come up with, but secondly, it’s not about that anyway.

Of course you’re worthy and of course you know you’re good at what you do.

But it is also about what you are giving them.  Excellent service, your solving their problems, you give them an outcome that they can’t do themselves.

And… when you can deliver better and stronger  work and doing it faster – then you should BE PAID EVEN MORE!

So, never ever EVER sell your time for money.

Sell your value and then deliver that value!

xx

 

 

……………………………………….

I am putting together a master class or possibly group program for creatives and designers – to give them the loving ass-kicking they need to level up their design or creative business!

Do you want to charge more?
Do you want more clients?
Do you want to increase your value?
Do you want to take on more work and get paid handsomely for it?
Do you want to know how to scale and grow your business so you can sit by the pool drinking pina coladas while the work gets done?
Do you want access to the strategies and templates and all the things that you could need to level up your creative biz?

If yes – then please message me here – I’d love to know what you want to know or learn and if you are interested in such a program.

thanks xx

Steph Zahalka

Founder, director, brand strategist and design genius all rolled into one fun, crazy, sassy, no BS, surfer chick that LOVES branding, strategy and OOZES mad design skills.  I’m a master at bridging the gap between YOU and your business to create a ‘stand out’ brand that makes an impact, attracts your dream clients, positions you as an expert that can charge premium prices so that you can become the amazing leader you were born to be.

https://jungledesignstudios.com
BRANDING, Business Strategy, Marketing and SEO, Website Design

#HotTipThursday

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Welcome to #HotTipsThursday – where I will share a valuable business, branding, marketing or mindset tip with you that you can use straight away!

If you post on social media for your business, or have a website, or do any kind of messaging for your service or product … then read on…

Take a minute to look through and read the words on your website. 

HOT TIP – take all of the ‘I’s’, “we’s’ and ‘me’s’ out and replace them with YOU, YOUR, OUR, US….

 

This is legit worth every second it will take to do this.

 

People are busy, scrolling, hustling, living, bombarded with information all day, every day.  If they get to your website and can’t instantly see ‘WHAT’S IN IT FOR THEM’ they will leave post haste!

 

So, take the time to make your words, your service, your products ALL ABOUT THEM.

 

When you do this, you connect, they can feel like ‘hey she’s speaking to me” or ‘omg yes, this is me’. 

When you connect with someone on that level – THEY BUY.

 

When your whole website or any part of your website is about you, they will be bored, they will leave, the don’t care. 

Hate to drop that little bomb on you (not really) but they don’t give a shit about your credentials or experience or a bunch of words that sound like you are a robot.

 

They only care about how the fuck you are going to 

  • help THEM, 
  • how you will solve their problem,
  • fix their pain,
  • give them their desires,
  • transform them.

 

So…. go now, and make your website (and social posts, and offers, and messaging) all about THEM!


Feel free to reply if you have any questions!

Have an amazing day!!!

xx
❤❤ 
…………………………………….

PS———

If you’re down for some

  • branding strategy tips,
  • marketing tricks,
  • biz advice,
  • mindset asskickery,
  • conversations
  • money making madness
  • and of course – SHENANIGANS…

– I have a private FREE Facebook group – The Branding Revolution ~ for Leaders, visionaries, entrepreneurs that want a BRAND that is aligned with their mission, their purpose and their passion and will do whatever it takes to have it!

So much value!!! Like HOW could you not already be IN it?

Go on, clickity click and join us!

👇🏼👇🏼👇🏼🔥
THE BRANDING REVOLUTION

Steph Zahalka

Founder, director, brand strategist and design genius all rolled into one fun, crazy, sassy, no BS, surfer chick that LOVES branding, strategy and OOZES mad design skills.  I’m a master at bridging the gap between YOU and your business to create a ‘stand out’ brand that makes an impact, attracts your dream clients, positions you as an expert that can charge premium prices so that you can become the amazing leader you were born to be.

https://jungledesignstudios.com
BRANDING, Business Strategy, Coaching, Marketing and SEO, MINDSET

How to get unstuck, when you feel stuck as fuck…

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Hey beautiful….

Do you ever feel stuck?  Like, you’ve got this biz and it’s your baby and you love it, but you’re like, stuck….

Stuck as fuck.

I don’t know what to do next?
How do I get more clients?
What should I sell?
Do I need another offer?
How can I make some more money honey?

Well, my darling… I have some advice for you.

What can you do, right now, to get unstuck when you’re feeling stuck as fuck and not going nowhere?

You can grab a pen and a piece of paper and you can answer THIS question….

If I was a millionaire and my business was so successful and I had a team that took care of everything and there were no restrictions at all…  as the badass boss babe millionaire that I ALREADY am, what would I do right now that sounds fun and exciting and feels good?

It may be doing something in your business that you’ve always wanted to do that seems fun but have been too afraid or BUSY to do previously.

Now, before you start hyperventilating and killing your own dreams with :
‘OMG I can’t do that,
that is too crazy,
oh that will never work,
nobody will want that,
I’m not good enough to do that,
who am I to do something like that’
bullshit, just stop.

All I am asking you to do is write it down.

Go big, go crazy.

I want you to write the ‘holy shit this is nuts and awesome at the same time’ kinda stuff.

Let it out baby.

Write like a madwoman on a mission.

Now… once you’ve written it out, read it over again.

I want you to know, that if you can see or vision or think or dream something, it is ALREADY available to you.

You just have to be brave enough to take a step or two into the direction of your dreams and ideas.

So, now I ask you….

What is ONE thing that you can do right now, that will put you on the path of this big idea?

Just ONE.

Don’t worry about anything else.   Don’t worry about all the steps. Don’t worry about HOW you’re gonna pull it off or what’s involved.

By the way – #FUCKTHEHOW

Just pick one tiny thing, one little step that you can take today that moves you in the direction of this thing, this dream, this idea that you wrote down.

Now do it.

Easy. Simple. And once you’ve done that, write down the very next thing…. and repeat.

Before you know it, you are totally unstuck and well on your way, if not already there, doing something that lights you up and makes you happy …. and not only that… you are doing something that the next level version of you would be doing, which means you ARE BEING that next level you.

How do you feel?

I don’t know about you, but every time I do this exercise, I feel fucking fabulous – like a mother fucking rockstar who is on fire!
and….
it always ends up with another program or offer that I sell and business and life just get better and better.

So……….

grab that pen.

xx

 

 

PS –
I’ve just launched a new brand/biz coaching program –
SMOKIN’ HOT OFFERS!

Create, launch, sell in 30 days!
Guidance, strategy, support, all the tools, and all the advice around ideas, copywriting, design, branding and SELLING IT!

If this sounds like something you’d like to join, message me and we’ll chat.

How fabulous would it be to create a shit hot offer, put it together, launch it and start selling like a badass boss babe?

Pretty goddam fabulous if you ask me.

Message me for all the deets ❤️❤️❤️

Steph Zahalka

Founder, director, brand strategist and design genius all rolled into one fun, crazy, sassy, no BS, surfer chick that LOVES branding, strategy and OOZES mad design skills.  I’m a master at bridging the gap between YOU and your business to create a ‘stand out’ brand that makes an impact, attracts your dream clients, positions you as an expert that can charge premium prices so that you can become the amazing leader you were born to be.

https://jungledesignstudios.com
BRANDING, Business Strategy, Coaching, Marketing and SEO, MINDSET, Website Design

It’s okay if they don’t like you….

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It’s okay if they don’t like you.
 
Your branding, your message, your marketing, your voice should all be designed to be in full alignment with you, who you are and what your beliefs are.
 
You are not meant to work with or be liked by everyone.
 
Indeed that would be bad because then there would be no filter to keep out those shit clients that are more work than they are worth. You would hate working because when it’s not aligned or your not working with the right people, it becomes hard work.
 
eewww NO.
 
The reason I always preach to say what you think and be who you really are with no filter and totally own it is because that is what will attract your dream clients to you.
 
It will ATTRACT those that are fun and easy to work with
 
and it will REPEL those that you probably want to stay away from anyway.
 
So, do not worry about offending anyone or saying the wrong thing. You can’t say the wrong thing – only the wrong people will think it’s wrong and they can go play somewhere else anyway. You don’t want them.
 
You aren’t meant for everyone and that’s okay ❣️
 
Focus on owning your uniqueness.
Own your shit babe.
 
Write YOUR words, use YOUR voice, BE YOUR BRAND.
Totally 100% authentically, unfiltered YOU.
 
Let your marketing and branding do the work for you….
 
And watch the perfect dreamy ideal clients start to come through and find you.
 
xx
……………….
 
PS – If you read that and you’re CRAVING high level support and guidance in your business and levelling up your brand, and someone who TRULY has your back with all things strategy AND mindset, I’m your girl!!!
 
Not only that, together we will go through your BRAND voice and your marketing / web copy and bring it into alignment with who you are as well have all the fun.
 
Message me if you’re serious about discussing details ❤️
Steph Zahalka

Founder, director, brand strategist and design genius all rolled into one fun, crazy, sassy, no BS, surfer chick that LOVES branding, strategy and OOZES mad design skills.  I’m a master at bridging the gap between YOU and your business to create a ‘stand out’ brand that makes an impact, attracts your dream clients, positions you as an expert that can charge premium prices so that you can become the amazing leader you were born to be.

https://jungledesignstudios.com
BRANDING, Business Strategy, Logos & Branding, Marketing and SEO, MINDSET, random thoughts

OMG did ya hear??

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OMG did ya hear?

I have just pre-released my brand new ‘out of this world’ 6-week total immersion into YOU and your BRAND group coaching program!

Phew – that was a mouthful LOL

So… what is it even all about?

I am glad you asked lovely….

This whole program flew out of my mindballs like an idea explosion that just had to be put into play.  I am so extra EXTRA excited about this that I can’t even….

I am going to take you on THE ride of getting tuned in and tapped into everything YOU and then…. We are going to CONNECT all of that yummy goodness that is you, to you BRAND!  Because when you and your brand are aligned, things just flow!

Offers flow, sales flow, dream clients flow, the money flows!

All the things flow.

That is when business becomes fun and easy.  Easy and fun.

And totally flowy (yes, that is totally a word)

Sometimes we all get caught up in the business of business. We forget who we are and why we do what we do.  Time ticks by, things stay the same, nothing accelerates or is super extra fun anymore.

So what happened?

You forgot who you are.

That’s what happened.

Once you tune back in to who you are and take action based on your feelings, desires, inspiration, and what YOU want, that’s when things become fun again.  Easy again.

I’ve been there many times.

It’s not a nice place.

To wake up late or feel icky because you really are not stoked to go to work or talk to your not so awesome clients or grind, grind, and hustle for getting nowhere really.

It’s depressing AF.

It’s not fun.

It’s when you start to question and doubt everything that you do.

So…. Let’s stop with the drudgery right there. Stop. Done.

No more of that.

YOU are going to click that link down there and sign up to this insanely amazeballs program that I created JUST FOR YOU!

We are going to tune you back in and connect YOU with your brand, then fine tune everything to be in perfect visual and energetic alignment (this is what attracts your dream clients and tribe to you).

(and that’s just week 1!!!!)

And it’s just gonna get more and more fun and easier and easier.

But –

it’s not for everyone.

There are a group of you out there that know, KNOW, that the industry standard or the rules that everyone plays by are not for them.

You play by your own rules.

But…You don’t quite know exactly how to go about it.

What to do next

Where to go

What to say

What to sell

How to launch it

How to DO THE DARN THING. 

The thing that you know you must do.

To be yourselves

If you are one of the rule breakers and action takers that are ready to light up their life and business with joy and fun and ease and dream clients and sales… and also know what to do and how to do it…. then check out the deets in the link below.

I will entertain you.

I will inspire you.

I will shake you up!

Unleash your Soul Brand!

OMG YES!

Limited spot, excess fun!

Xx

 

https://go.jungledesignstudios.com/soul-branding-program

Steph Zahalka

Founder, director, brand strategist and design genius all rolled into one fun, crazy, sassy, no BS, surfer chick that LOVES branding, strategy and OOZES mad design skills.  I’m a master at bridging the gap between YOU and your business to create a ‘stand out’ brand that makes an impact, attracts your dream clients, positions you as an expert that can charge premium prices so that you can become the amazing leader you were born to be.

https://jungledesignstudios.com
BRANDING, Business Strategy, Marketing and SEO, MINDSET

[CHALLENGE] You wanna be an EXPERT?

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Hello my lovelies!

I want to help boost you to EXPERT LEVEL status!
You ready?
🔥🔥🔥

The more VALUABLE you become to your clients the more they’re going to be willing and WANTING to pay you to make their problems go away.

Lets get something straight and up in the open right now.

The only thing your audience wants is for you to make THEIR problems go “bah bye!” And they want it done in a way that is NOT annoying, painful or hard work.

That’s the bottom line.

Your audience ONLY cares about themselves and their problems.

People are too busy these days for their time to be wasted.

In order to position yourself as the expert, you need to understand that there are “LEVELS” of VALUE that you can deliver to your audience and the higher you go up on that ladder, THE MORE YOU’LL GET PAID!

When you start to deliver an EXPERIENCE and LIFE CHANGING and SOCIAL IMPACT and TRANSFORMATIONAL levels of value, then you’re playing in the realm of experts.

So, my challenge to you — what do you currently offer that you can increase the value of?

What you are gonna do to level the fuck up and climb that ladder.

………………………………………………………….

If you want to see the WHOLE challenge
(it’s totally free of course)
and get examples and details on how to climb the value ladder to EXPERT status,
head over to my private group – the Branding Revolution for badass boss babes – click here to join 🔥😍

xx

Steph Zahalka

Founder, director, brand strategist and design genius all rolled into one fun, crazy, sassy, no BS, surfer chick that LOVES branding, strategy and OOZES mad design skills.  I’m a master at bridging the gap between YOU and your business to create a ‘stand out’ brand that makes an impact, attracts your dream clients, positions you as an expert that can charge premium prices so that you can become the amazing leader you were born to be.

https://jungledesignstudios.com
BRANDING, Business Strategy, Logos & Branding, Marketing and SEO, MINDSET

Throwing in the ‘EXTRA’….

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🔥 HOT Tip 🔥
 
When you are interacting with a customer or client, and you want to set yourself / your business apart from your competition, think about ways that you can go that little bit EXTRA….
 
What I mean is, don’t just do your job, provide the service and be on your way. Give your client, who just hired you, paid you, bought from you, that little bit of extra YOU as the cherry 🍒 on top.
Add VALUE – this can be anything from a small gift to say thanks or for being awesome… or buy THEIR product, give them some bonus material, send them a birthday card….
 
Things like this are worth more than paid advertising. This is how you create a tribe of raving fans.🙌
The people who talk about you and promote you and refer you to their friends and family. That is worth way more than any other type of paid promotion.
 
THIS is the stuff that FUCKING AWESOME BRANDS are made of. This is what creates empires and businesses that get ALL the business and customers and clients.
 
All of these little things are pieces in a big puzzle called your BRAND.
 
So… what extra bit of value can you offer that will leave your customer or client giddy, happy, joyous or just puts a smile on their face for a few extra moments?
 
Remember – over promise and OVER OVER deliver!
 
xx
 
……..
FYI – ADDING VALUE just like this and MORE of this are included in the upcoming GCGIB Branding Workshop with myself and Asha <3 NEXT TUESDAY the 21st.
 
Put on your fave outfits, do up your hair, throw on some lippy and come down for some champagne, brunch and learn some kick ass strategies on how to make your brand STAND OUT!
Only a couple spots left.
 
Steph Zahalka

Founder, director, brand strategist and design genius all rolled into one fun, crazy, sassy, no BS, surfer chick that LOVES branding, strategy and OOZES mad design skills.  I’m a master at bridging the gap between YOU and your business to create a ‘stand out’ brand that makes an impact, attracts your dream clients, positions you as an expert that can charge premium prices so that you can become the amazing leader you were born to be.

https://jungledesignstudios.com
Marketing and SEO

Facebook cover photos

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Facebook Cover Photo – an incredibly large piece of real estate on your facebook page! Utilise it! If you are not or have some random image or the icky default image (you’d better not) then you need to contact us ASAP. Use this space for maximum effect and advertise to your followers, likers and friends. Update it often and take advantage of this space. While you’re at it, check out the new one we just made for Promote Seo Australia and like their page too. If you need top SEO work done on your site then they are the team that you need to contact.

PromoteSEO_facebook-cover-v6

Steph Zahalka

Founder, director, brand strategist and design genius all rolled into one fun, crazy, sassy, no BS, surfer chick that LOVES branding, strategy and OOZES mad design skills.  I’m a master at bridging the gap between YOU and your business to create a ‘stand out’ brand that makes an impact, attracts your dream clients, positions you as an expert that can charge premium prices so that you can become the amazing leader you were born to be.

https://jungledesignstudios.com