Facebook Cover Photo – an incredibly large piece of real estate on your facebook page! Utilise it! If you are not or have some random image or the icky default image (you’d better not) then you need to contact us ASAP. Use this space for maximum effect and advertise to your followers, likers and friends. Update it often and take advantage of this space. While you’re at it, check out the new one we just made for Promote Seo Australia and like their page too. If you need top SEO work done on your site then they are the team that you need to contact.
Does your branding match what you are selling? For example: if you are marketing cutting edge websites but your website looks likes it’s from the 90?s, you are not going to impress potential customers. If you are marketing yourself as a modern company don’t use Comic Sans on your flyers. It’s really important that the personality of the brand and the marketing message work well together or you are going to have confusion and a disconnect. Clearly defining your brand personality can eliminate any gaps between branding and marketing messages.
With the web & social media, chances are the customer will see your brand before meet you. Having solid branding is no longer a luxury but a necessity in staying competitive with the market. You should most definitely invest your time & money in to both or you will send mixed messages!
What is inbound marketing…?
Inbound marketing is not a tactic, channel, or technology. It’s a way to approach to your marketing to capitalize on the way consumers make buying decisions today.
Inbound marketers understand that people value personalized, relevant content and connections — not interruptive messages — at every stage of the marketing funnel.
Inbound allows you to attract visitors, convert leads, close customers, and delight them into promoting your business to others.
Here is a graphic to help illustrate
Any savvy inbound marketer “gets” that once you’ve done all that hard work to get visitors to your website, the next big step is to convert them into leads for your business. But what’s the best way to get them to convert? Landing pages, that’s what!
Unfortunately, there seems to be a major disconnect between the importance of landing pages and their use by marketers.
Landing pages are the heart and soul of an inbound marketer’s lead generation efforts, so why are they still so underutilized? Marketing Sherpa cites that the number one reason businesses don’t use landing pages is because their marketing department doesn’t know how to set them up or they are too overloaded.
But let’s put a stop to this, shall we, marketers? Landing pages are much too critical to the success of your lead generation efforts to sweep under the rug, and here’s why.
What is a Landing Page?
First, let’s start with a simple definition:
A landing page is a web page that allows you to capture a visitor’s information through a lead-capture form (AKA a conversion form).
A good landing page will target a particular audience, such as traffic from an email campaign promoting a particular ebook, or visitors who click on a pay-per-click ad promoting your webinar. You can build landing pages that allow visitors to download your content offers (ebooks, whitepapers, webinars, etc.), or redeem other marketing offers such as free trials, demos, or coupons for your product. Creating landing pages allows you to target your audience, offer them something of value, and convert a higher percentage of your visitors into leads, while also capturing information about who they are and what they’ve converted on.
How Landing Pages Work
For a more complete understanding of how landing pages make visitor-to-lead conversions (and reconversions) possible, let’s talk through a hypothetical scenario that will help demonstrate the simple pathway of a visitor into a lead through a landing page.
Let’s say you own a professional painting business, and your services include a variety of professional indoor and outdoor paint jobs. You’re a savvy inbound marketer, so you maintain a business blog that features articles about painting tips and tricks. You also have several more premium marketing offers like free educational ebooks on painting and free, no-obligation painting consultations.
Now let’s say a mother was looking for a professional painter to paint her new baby-to-be’s nursery but was first doing some research into color schemes. She comes across your blog post entitled “10 Popular Nursery Room Color Schemes for 2012″ as a result of a Google search, and she clicks through to read it. When she reaches the bottom of the article, she notices a call-to-action (CTA), which is essentially an ad, for one of your offers — a free painting consultation to help her decide which color scheme would work best with the size and type of nursery she’s working with. “That would be valuable,” she thinks, clicking on the CTA and visiting the landing page where she can sign up for her free consultation.
The landing page provides some additional information and details about what she will get out of the free consultation, convincing her it’s worth providing her contact information on the landing page’s conversion form in order to take advantage of the offer. She submits her information, and voila! — she’s now a viable lead for your painting business with whom you can easily follow up! What’s more, she wants you to follow up with her. How fantastic does that sound?
And this isn’t the only pathway through which a visitor can travel to convert into a lead. In addition to search, visitors can find your site and its landing pages through a number of marketing channels including email, social media, PPC, direct traffic, or referral traffic. Furthermore, they can find your landing pages through calls-to-action you place throughout your website, or directly as a result of you sharing the link to those landing pages in these other marketing channels.
They key, as a marketer, is to create these landing pages in the first place, and make it easy for potential customers to find them in your various marketing efforts.
6 Reasons You Need Landing Pages
Still not convinced that landing pages can make your marketing and lead generation efforts more effective? Here are 6 more compelling reasons:
1) Easily Generate Leads! If you could do one thing right now to drastically improve your lead generation efforts, it would be to use landing pages on your website. As we mentioned earlier, too many companies send their email, social media, and search traffic to their homepages. This is the equivalent of throwing leads away. You could capture these leads at a much higher rate simply by sending them to targeted landing pages. Landing pages provide a very easy way to generate leads for your sales team that you can then easily segment, nurture, or distribute to your sales team.
2) Give Your Offers a Place to Live: Marketing offers and landing pages go hand in hand. Just think back to our painting business example. Without being gated behind landing pages, your offers will do nothing to support your lead generation efforts. The idea is to require your website visitors to ‘pay’ you in contact information for something valuable like an offer, and your landing page is the collections tool.
3) Collect Demographic Information About Your Prospects: Every time a lead completes a conversion form on a landing page, your marketing and sales team is collecting valuable information about your leads. Your marketing team can then use this information to understand what types of visitors or marketing personas are converting, and your sales team already has a baseline of information about a lead before they reach out.
4) Understand Which Prospects Are More Engaged: Landing pages not only enable you to generate new leads; they also allow you to track reconversions of existing leads, which you can then use to identify which prospects are more engaged with your business. This also enables you to collect better intelligence on your leads’ behaviors and activities on your website, which your sales team can use in the sales process.
5) Provide Fuel for Other Marketing Channels: A successful inbound marketing strategy relies on content — and lots of it. Landing pages are a great addition to any marketer’s content arsenal since they can be shared in social media, used as the focus of dedicated email sends and in lead nurturing campaigns, be linked to in PPC ads, and get found in organic search.
6) Offer Insights Into the Effectiveness of Your Marketing Offers: Every time you create a landing page, you’re creating another data asset for your marketing program. By tracking and analyzing the metrics associated with your landing pages , you can collect a lot of insight into your marketing performance, such as how your various marketing offers compare, how visitors and leads are converting on your landing pages over time, and more . This gives you powerful insight that can help you optimize and improve your marketing.
Key Components of an Effective Landing Page
Okay, so now you understand what a landing page is, how they work to facilitate lead generation, and why you absolutely, positively need them. But what does a landing page look like? We have a full blog article that dives into a more detailed anatomy of a successful landing page based on industry best practices, but for now, let’s just briefly review a landing page’s main components. Refer to the numbers in the image below:
- Headline: The headline is the first thing visitors will likely see when they ‘land’ on a landing page. A great landing page headline sums up the offer as clearly and concisely as possible, and answers the question, “What will visitors who convert on this page receive?”
- Copy: The text on a landing page should explain the value of the offer clearly, simply, and in a compelling way. Bullet points can be used to demonstrate clear takeaways, break up large blocks of text, and keep it brief and succinct.
- Keywords: Like any other inbound marketing content, keywords should be used in the page title, headers, and text on a landing page to optimize it for search engines.
- Social Sharing Buttons/Links: These links enable visitors to easily share a landing page with their connections on social networks like Facebook , LinkedIn , and Twitter , extending the reach of your landing page beyond your own network of contacts, fans, and followers.
- Hidden Navigation: A landing page on which any top/side navigation bars are hidden will minimize distractions, reduce friction, decrease a landing page’s bounce rate, and increase the chances that visitors will stay on the page and convert.
- Lead-Capture/Conversion Form: The most critical component of any landing page, the lead-capture or conversion form is where page visitors submit their information in exchange for the offer, converting them into coveted sales leads.
- Image: Landing pages that include a relevant image give visitors a tangible idea of what they’ll receive and make landing pages much more visually appealing.
Thank-You Pages and Email Responders
Landing pages should always be followed up by what’s called a ‘thank-you page,’ that confirms receipt of the lead’s information and either provides the offer, or details the next steps for receiving the offer. For example, if the landing page was offering an ebook, the thank-you page might provide the link to access the ebook. If the offer was the free painting consultation we discussed earlier, it might provide a message that someone would be in touch with the lead to schedule the consultation.
Thank-you pages can also be accompanied by an automated email response that sends the offer or next steps in an email message triggered by the landing page form completion. This is especially helpful if the offer is something like a live webinar that will take place at a later date/time, and you want the lead to easily be able to save information such as log-in credentials.
The critical role of the thank-you page and the email response is to make sure the lead is never left hanging or wondering what will happen next.
The More Landing Pages You Have, The Better!
We mean it! Put simply, the more landing pages you create, the more opportunities you’ll have to convert visitors into leads.
Contact JUNGLE DESIGN STUDIOS today to get your landing page up and going!
article sourced from Hubspot
When it comes to your image and your marketing, good professional branding matters, and that rings true for both companies and individuals.
The way you present yourself has a profound impact on your how you and your business are perceived. And it’s not just your body language or how you dress, the Internet has presented folks with countless new ways to bolster their personal brand — or completely ruin it.
Putting an amateur or poorly designed website out there so prominently makes it easier for people — and potential customers and clients — to judge you by your cover. Do not skimp on your website or buy the cheapest that you can find. It will show and it will hurt you.
We get clients contacting us all the time saying that they got a cheap site a year or 2 ago and it just isn’t cutting it for them. They are losing business because their site makes them look unprofessional. In the end, they have essentially paid twice for a website and it cost them more in the long run when they should have just gotten it done properly from the start. Not only would it have saved them money,
it would have prevented 2 years of potential customers judging them incorrectly
which cannot be reversed.
Google Places is no more.
This is the latest push by the search engine giant to integrate Google Plus with more features which allow users to interact and network.
Here are the most important changes that have been made:
- Google+ Local pages will replace Google Places pages.
- Google+ Local pages will be indexed by Google. That means that unlike the old Places pages, they’ll show up in search results.
- Google+ has a new “Local” tab
- The old 5-star review system has been replaced with the Zagat 30-point review system.
- Google+ Local pages will be integrated across Google properties (Google+, standard search, Google Maps, mobile)
- A Google+ circles filter has been added so you can find reviews from people you know
The conversion to Google+ Local pages is happening whether your Places page is claimed or not. If you’ve already claimed your Places page, you’ll continue to manage your information and reviews through Google Places for Business – so your back end won’t change. We mentioned it above, but in case you missed it – Google+ Local pages will be indexed. That means your Google+ Local page can show up in search results in local searches. It’s more important than ever to get on Google and claim your listing – your listing could potentially show up on Page One, so you should claim it and control it.
There’s HUGE potential for SEO benefits from this update – you’ll want to be sure that you get up to speed with Google+ as soon as possible.
Using QR Codes for Marketing
What is a QR code?
They come to us from Japan where they are very common. QR is short for Quick Response (they can be read quickly by a cell phone). They are used to take a piece of information from a transitory media and put it in to your cell phone. You may soon see QR Codes in a magazine advert, on a billboard, a web page or even on someone’s t-shirt. Once it is in your cell phone, it may give you details about that business (allowing users to search for nearby locations), or details about the person wearing the t-shirt, show you a URL which you can click to see a trailer for a movie, or it may give you a coupon which you can use in a local outlet.
The reason why they are more useful than a standard barcode is that they can store (and digitally present) much more data, including url links, geo coordinates, and text. The other key feature of QR Codes is that instead of requiring a chunky hand-held scanner to scan them, many modern cell phones can scan them.
There are a number of practical ways QR codes can be used for marketing and promotions in a many different settings. QR Codes can be integrated into just about any type of printed materials, including:
- Event Displays
- Print Advertisements
- Business Cards
- Brochures, Posters and Flyers
- Postcards and Mailers
How could you use a QR code?
Your business, no matter how small or large, could use QR codes in a number of ways. You might auto generate one next to every product on your web site containing all the product details, the number to call and the URL link to the page so they can show their friends on their cell phone. You could add one to your business card containing your contact details so its easy for someone to add you to their contacts on their cell phone.
Add them to any print advertising, flyers, posters, invites, TV ads etc containing:
- Product details
- Contact details
- Offer details
- Event details
- Competition details
- A coupon
- Twitter, Facebook, MySpace IDs
- A link to your YouTube video
How do you generate a code?
You can easily generate a QR code using a site like Kaywa.com or you can use the Open Source code to generate codes for you if you have a smart developer on hand. Google also has a tool.
Generate your QR code for your business or contact us and we can do it for you. Then we add it to your next piece of marketing and advertising material!
today with so many (billions) of websites online, you must must must market your site. i run into so many people who will pay a lot of money for a gorgeous new website, but not spend a penny on marketing it.
that makes no sense. why have a website that no one can see? what is the point? the point is to sell stuff or inform people or potential customers about your business. if it sits there amongst the billions of websites not doing anything but sit there, how will anyone find it? they won’t!
the fact that you got a website in the first place is marketing. you are using it as a tool to market your business. but you also need to market your website. you must advertise your web address everywhere. on your business cards, flyers, brochures, ad campaigns etc…
then you need to optimise your site. this takes time. you can do it yourself if you know what you are doing or do a bit of research and learn how. if you try this, then you will be the first to understand why SEO is so expensive?
a lot of clients and business owners out there are always asking, “why does it cost so much?” well, it costs so much because of the amount of time you have to spend doing it.
we spend hours and hours each week on a site, doing competitor research, keyword analysis, search engine submission, link building, content adjusting, working on the meta-tags and a whole heap of other things. it takes time, and not just a bit of time, it takes a LOT of time. that is why it costs $$$ to optimise your site.
but it is something that you have to do! if you want to be found in the search engines for a specific thing, then you need to optimise your site for that specific thing. it doesnt do it by itself.
there are so many more ways to optimise your site… if you are interested in SEO for your website or learning more, then please contact us and we’ll get you found on the net!