Category Archives: Marketing and SEO

How to get unstuck, when you feel stuck as fuck…

 

Hey beautiful….

Do you ever feel stuck?  Like, you’ve got this biz and it’s your baby and you love it, but you’re like, stuck….

Stuck as fuck.

I don’t know what to do next?
How do I get more clients?
What should I sell?
Do I need another offer?
How can I make some more money honey?

Well, my darling… I have some advice for you.

What can you do, right now, to get unstuck when you’re feeling stuck as fuck and not going nowhere?

You can grab a pen and a piece of paper and you can answer THIS question….

If I was a millionaire and my business was so successful and I had a team that took care of everything and there were no restrictions at all…  as the badass boss babe millionaire that I ALREADY am, what would I do right now that sounds fun and exciting and feels good?

It may be doing something in your business that you’ve always wanted to do that seems fun but have been too afraid or BUSY to do previously.

Now, before you start hyperventilating and killing your own dreams with :
‘OMG I can’t do that,
that is too crazy,
oh that will never work,
nobody will want that,
I’m not good enough to do that,
who am I to do something like that’
bullshit, just stop.

All I am asking you to do is write it down.

Go big, go crazy.

I want you to write the ‘holy shit this is nuts and awesome at the same time’ kinda stuff.

Let it out baby.

Write like a madwoman on a mission.

Now… once you’ve written it out, read it over again.

I want you to know, that if you can see or vision or think or dream something, it is ALREADY available to you.

You just have to be brave enough to take a step or two into the direction of your dreams and ideas.

So, now I ask you….

What is ONE thing that you can do right now, that will put you on the path of this big idea?

Just ONE.

Don’t worry about anything else.   Don’t worry about all the steps. Don’t worry about HOW you’re gonna pull it off or what’s involved.

By the way – #FUCKTHEHOW

Just pick one tiny thing, one little step that you can take today that moves you in the direction of this thing, this dream, this idea that you wrote down.

Now do it.

Easy. Simple. And once you’ve done that, write down the very next thing…. and repeat.

Before you know it, you are totally unstuck and well on your way, if not already there, doing something that lights you up and makes you happy …. and not only that… you are doing something that the next level version of you would be doing, which means you ARE BEING that next level you.

How do you feel?

I don’t know about you, but every time I do this exercise, I feel fucking fabulous – like a mother fucking rockstar who is on fire!
and….
it always ends up with another program or offer that I sell and business and life just get better and better.

So……….

grab that pen.

xx

 

 


PS –
I’ve just launched a new brand/biz coaching program –
SMOKIN’ HOT OFFERS!

Create, launch, sell in 30 days!
Guidance, strategy, support, all the tools, and all the advice around ideas, copywriting, design, branding and SELLING IT!

If this sounds like something you’d like to join, message me and we’ll chat.

How fabulous would it be to create a shit hot offer, put it together, launch it and start selling like a badass boss babe?

Pretty goddam fabulous if you ask me.

Message me for all the deets ❤️❤️❤️

Founder, director, brand strategist and design genius all rolled into one fun, crazy, sassy, no BS, surfer chick that LOVES branding, strategy and OOZES mad design skills.  I’m a master at bridging the gap between YOU and your business to create a ‘stand out’ brand that makes an impact, attracts your dream clients, positions you as an expert that can charge premium prices so that you can become the amazing leader you were born to be.

It’s okay if they don’t like you….

 

It’s okay if they don’t like you.
 
Your branding, your message, your marketing, your voice should all be designed to be in full alignment with you, who you are and what your beliefs are.
 
You are not meant to work with or be liked by everyone.
 
Indeed that would be bad because then there would be no filter to keep out those shit clients that are more work than they are worth. You would hate working because when it’s not aligned or your not working with the right people, it becomes hard work.
 
eewww NO.
 
The reason I always preach to say what you think and be who you really are with no filter and totally own it is because that is what will attract your dream clients to you.
 
It will ATTRACT those that are fun and easy to work with
 
and it will REPEL those that you probably want to stay away from anyway.
 
So, do not worry about offending anyone or saying the wrong thing. You can’t say the wrong thing – only the wrong people will think it’s wrong and they can go play somewhere else anyway. You don’t want them.
 
You aren’t meant for everyone and that’s okay ❣️
 
Focus on owning your uniqueness.
Own your shit babe.
 
Write YOUR words, use YOUR voice, BE YOUR BRAND.
Totally 100% authentically, unfiltered YOU.
 
Let your marketing and branding do the work for you….
 
And watch the perfect dreamy ideal clients start to come through and find you.
 
xx
……………….
 
PS – If you read that and you’re CRAVING high level support and guidance in your business and levelling up your brand, and someone who TRULY has your back with all things strategy AND mindset, I’m your girl!!!
 
Not only that, together we will go through your BRAND voice and your marketing / web copy and bring it into alignment with who you are as well have all the fun.
 
Message me if you’re serious about discussing details ❤️

Founder, director, brand strategist and design genius all rolled into one fun, crazy, sassy, no BS, surfer chick that LOVES branding, strategy and OOZES mad design skills.  I’m a master at bridging the gap between YOU and your business to create a ‘stand out’ brand that makes an impact, attracts your dream clients, positions you as an expert that can charge premium prices so that you can become the amazing leader you were born to be.

OMG did ya hear??

 

OMG did ya hear?

I have just pre-released my brand new ‘out of this world’ 6-week total immersion into YOU and your BRAND group coaching program!

Phew – that was a mouthful LOL

So… what is it even all about?

I am glad you asked lovely….

This whole program flew out of my mindballs like an idea explosion that just had to be put into play.  I am so extra EXTRA excited about this that I can’t even….

I am going to take you on THE ride of getting tuned in and tapped into everything YOU and then…. We are going to CONNECT all of that yummy goodness that is you, to you BRAND!  Because when you and your brand are aligned, things just flow!

Offers flow, sales flow, dream clients flow, the money flows!

All the things flow.

That is when business becomes fun and easy.  Easy and fun.

And totally flowy (yes, that is totally a word)

Sometimes we all get caught up in the business of business. We forget who we are and why we do what we do.  Time ticks by, things stay the same, nothing accelerates or is super extra fun anymore.

So what happened?

You forgot who you are.

That’s what happened.

Once you tune back in to who you are and take action based on your feelings, desires, inspiration, and what YOU want, that’s when things become fun again.  Easy again.

I’ve been there many times.

It’s not a nice place.

To wake up late or feel icky because you really are not stoked to go to work or talk to your not so awesome clients or grind, grind, and hustle for getting nowhere really.

It’s depressing AF.

It’s not fun.

It’s when you start to question and doubt everything that you do.

So…. Let’s stop with the drudgery right there. Stop. Done.

No more of that.

YOU are going to click that link down there and sign up to this insanely amazeballs program that I created JUST FOR YOU!

We are going to tune you back in and connect YOU with your brand, then fine tune everything to be in perfect visual and energetic alignment (this is what attracts your dream clients and tribe to you).

(and that’s just week 1!!!!)

And it’s just gonna get more and more fun and easier and easier.

But –

it’s not for everyone.

There are a group of you out there that know, KNOW, that the industry standard or the rules that everyone plays by are not for them.

You play by your own rules.

But…You don’t quite know exactly how to go about it.

What to do next

Where to go

What to say

What to sell

How to launch it

How to DO THE DARN THING. 

The thing that you know you must do.

To be yourselves

If you are one of the rule breakers and action takers that are ready to light up their life and business with joy and fun and ease and dream clients and sales… and also know what to do and how to do it…. then check out the deets in the link below.

I will entertain you.

I will inspire you.

I will shake you up!

Unleash your Soul Brand!

OMG YES!

Limited spot, excess fun!

Xx

 

https://go.jungledesignstudios.com/soul-branding-program

Founder, director, brand strategist and design genius all rolled into one fun, crazy, sassy, no BS, surfer chick that LOVES branding, strategy and OOZES mad design skills.  I’m a master at bridging the gap between YOU and your business to create a ‘stand out’ brand that makes an impact, attracts your dream clients, positions you as an expert that can charge premium prices so that you can become the amazing leader you were born to be.

[CHALLENGE] You wanna be an EXPERT?

 

Hello my lovelies!

I want to help boost you to EXPERT LEVEL status!
You ready?
🔥🔥🔥

The more VALUABLE you become to your clients the more they’re going to be willing and WANTING to pay you to make their problems go away.

Lets get something straight and up in the open right now.

The only thing your audience wants is for you to make THEIR problems go “bah bye!” And they want it done in a way that is NOT annoying, painful or hard work.

That’s the bottom line.

Your audience ONLY cares about themselves and their problems.

People are too busy these days for their time to be wasted.

In order to position yourself as the expert, you need to understand that there are “LEVELS” of VALUE that you can deliver to your audience and the higher you go up on that ladder, THE MORE YOU’LL GET PAID!

When you start to deliver an EXPERIENCE and LIFE CHANGING and SOCIAL IMPACT and TRANSFORMATIONAL levels of value, then you’re playing in the realm of experts.

So, my challenge to you — what do you currently offer that you can increase the value of?

What you are gonna do to level the fuck up and climb that ladder.

………………………………………………………….

If you want to see the WHOLE challenge
(it’s totally free of course)
and get examples and details on how to climb the value ladder to EXPERT status,
head over to my private group – the Branding Revolution for badass boss babes click here to join 🔥😍

xx

Founder, director, brand strategist and design genius all rolled into one fun, crazy, sassy, no BS, surfer chick that LOVES branding, strategy and OOZES mad design skills.  I’m a master at bridging the gap between YOU and your business to create a ‘stand out’ brand that makes an impact, attracts your dream clients, positions you as an expert that can charge premium prices so that you can become the amazing leader you were born to be.

Throwing in the ‘EXTRA’….

 

🔥 HOT Tip 🔥
 
When you are interacting with a customer or client, and you want to set yourself / your business apart from your competition, think about ways that you can go that little bit EXTRA….
 
What I mean is, don’t just do your job, provide the service and be on your way. Give your client, who just hired you, paid you, bought from you, that little bit of extra YOU as the cherry 🍒 on top.
Add VALUE – this can be anything from a small gift to say thanks or for being awesome… or buy THEIR product, give them some bonus material, send them a birthday card….
 
Things like this are worth more than paid advertising. This is how you create a tribe of raving fans.🙌
The people who talk about you and promote you and refer you to their friends and family. That is worth way more than any other type of paid promotion.
 
THIS is the stuff that FUCKING AWESOME BRANDS are made of. This is what creates empires and businesses that get ALL the business and customers and clients.
 
All of these little things are pieces in a big puzzle called your BRAND.
 
So… what extra bit of value can you offer that will leave your customer or client giddy, happy, joyous or just puts a smile on their face for a few extra moments?
 
Remember – over promise and OVER OVER deliver!
 
xx
 
……..
FYI – ADDING VALUE just like this and MORE of this are included in the upcoming GCGIB Branding Workshop with myself and Asha <3 NEXT TUESDAY the 21st.
 
Put on your fave outfits, do up your hair, throw on some lippy and come down for some champagne, brunch and learn some kick ass strategies on how to make your brand STAND OUT!
Only a couple spots left.
 

Founder, director, brand strategist and design genius all rolled into one fun, crazy, sassy, no BS, surfer chick that LOVES branding, strategy and OOZES mad design skills.  I’m a master at bridging the gap between YOU and your business to create a ‘stand out’ brand that makes an impact, attracts your dream clients, positions you as an expert that can charge premium prices so that you can become the amazing leader you were born to be.

Facebook cover photos

Facebook Cover Photo – an incredibly large piece of real estate on your facebook page! Utilise it! If you are not or have some random image or the icky default image (you’d better not) then you need to contact us ASAP. Use this space for maximum effect and advertise to your followers, likers and friends. Update it often and take advantage of this space. While you’re at it, check out the new one we just made for Promote Seo Australia and like their page too. If you need top SEO work done on your site then they are the team that you need to contact.

PromoteSEO_facebook-cover-v6

Founder, director, brand strategist and design genius all rolled into one fun, crazy, sassy, no BS, surfer chick that LOVES branding, strategy and OOZES mad design skills.  I’m a master at bridging the gap between YOU and your business to create a ‘stand out’ brand that makes an impact, attracts your dream clients, positions you as an expert that can charge premium prices so that you can become the amazing leader you were born to be.

Mixed Messages?

Mixed Messages.

one-way-sign

Does your branding match what you are selling? For example: if you are marketing cutting edge websites but your website looks likes it’s from the 90?s, you are not going to impress potential customers. If you are marketing yourself as a modern company don’t use Comic Sans on your flyers. It’s really important that the personality of the brand and the marketing message work well together or you are going to have confusion and a disconnect. Clearly defining your brand personality can eliminate any gaps between branding and marketing messages.

With the web & social media, chances are the customer will see your brand before meet you. Having solid branding is no longer a luxury but a necessity in staying competitive with the market. You should most definitely invest your time & money in to both or you will send mixed messages!

Contact Jungle Design Studios TODAY to discuss your business image if you feel that there is disconnection between your marketing and branding.

Founder, director, brand strategist and design genius all rolled into one fun, crazy, sassy, no BS, surfer chick that LOVES branding, strategy and OOZES mad design skills.  I’m a master at bridging the gap between YOU and your business to create a ‘stand out’ brand that makes an impact, attracts your dream clients, positions you as an expert that can charge premium prices so that you can become the amazing leader you were born to be.

Inbound Marketing

What is inbound marketing…?

Inbound marketing is not a tactic, channel, or technology. It’s a way to approach to your marketing to capitalize on the way consumers make buying decisions today.

Inbound marketers understand that people value personalized, relevant content and connections — not interruptive messages — at every stage of the marketing funnel.

Inbound allows you to attract visitors, convert leads, close customers, and delight them into promoting your business to others.

Here is a graphic to help illustrate

inboundmarketing

Founder, director, brand strategist and design genius all rolled into one fun, crazy, sassy, no BS, surfer chick that LOVES branding, strategy and OOZES mad design skills.  I’m a master at bridging the gap between YOU and your business to create a ‘stand out’ brand that makes an impact, attracts your dream clients, positions you as an expert that can charge premium prices so that you can become the amazing leader you were born to be.

Why you MUST have a landing page

Any savvy inbound marketer “gets” that once you’ve done all that hard work to get visitors to your website, the next big step is to convert them into leads for your business. But what’s the best way to get them to convert? Landing pages, that’s what!

Unfortunately, there seems to be a major disconnect between the importance of landing pages and their use by marketers.

Landing pages are the heart and soul of an inbound marketer’s lead generation efforts, so why are they still so underutilized? Marketing Sherpa cites that the number one reason businesses don’t use landing pages is because their marketing department doesn’t know how to set them up or they are too overloaded.

But let’s put a stop to this, shall we, marketers? Landing pages are much too critical to the success of your lead generation efforts to sweep under the rug, and here’s why.

What is a Landing Page?

First, let’s start with a simple definition:

A landing page is a web page that allows you to capture a visitor’s information through a lead-capture form (AKA a conversion form).

A good landing page will target a particular audience, such as traffic from an email campaign promoting a particular ebook, or visitors who click on a pay-per-click ad promoting your webinar. You can build landing pages that allow visitors to download your content offers (ebooks, whitepapers, webinars, etc.), or redeem other marketing offers such as free trials, demos, or coupons for your product. Creating landing pages allows you to target your audience, offer them something of value, and convert a higher percentage of your visitors into leads, while also capturing information about who they are and what they’ve converted on.

How Landing Pages Work

For a more complete understanding of how landing pages make visitor-to-lead conversions (and reconversions) possible, let’s talk through a hypothetical scenario that will help demonstrate the simple pathway of a visitor into a lead through a landing page.

Let’s say you own a professional painting business, and your services include a variety of professional indoor and outdoor paint jobs. You’re a savvy inbound marketer, so you maintain a business blog that features articles about painting tips and tricks. You also have several more premium marketing offers like free educational ebooks on painting and free, no-obligation painting consultations.

Now let’s say a mother was looking for a professional painter to paint her new baby-to-be’s nursery but was first doing some research into color schemes. She comes across your blog post entitled “10 Popular Nursery Room Color Schemes for 2012″ as a result of a Google search, and she clicks through to read it. When she reaches the bottom of the article, she notices a call-to-action (CTA), which is essentially an ad, for one of your offers — a free painting consultation to help her decide which color scheme would work best with the size and type of nursery she’s working with. “That would be valuable,” she thinks, clicking on the CTA and visiting the landing page where she can sign up for her free consultation.

The landing page provides some additional information and details about what she will get out of the free consultation, convincing her it’s worth providing her contact information on the landing page’s conversion form in order to take advantage of the offer. She submits her information, and voila! — she’s now a viable lead for your painting business with whom you can easily follow up! What’s more, she wants you to follow up with her. How fantastic does that sound?

And this isn’t the only pathway through which a visitor can travel to convert into a lead. In addition to search, visitors can find your site and its landing pages through a number of marketing channels including email, social media, PPC, direct traffic, or referral traffic. Furthermore, they can find your landing pages through calls-to-action you place throughout your website, or directly as a result of you sharing the link to those landing pages in these other marketing channels.

They key, as a marketer, is to create these landing pages in the first place, and make it easy for potential customers to find them in your various marketing efforts.

jungle-design-studios-landing-page

6 Reasons You Need Landing Pages

Still not convinced that landing pages can make your marketing and lead generation efforts more effective? Here are 6 more compelling reasons:

1) Easily Generate Leads! If you could do one thing right now to drastically improve your lead generation efforts, it would be to use landing pages on your website. As we mentioned earlier, too many companies send their email, social media, and search traffic to their homepages. This is the equivalent of throwing leads away. You could capture these leads at a much higher rate simply by sending them to targeted landing pages. Landing pages provide a very easy way to generate leads for your sales team that you can then easily segment, nurture, or distribute to your sales team.

2) Give Your Offers a Place to Live: Marketing offers and landing pages go hand in hand. Just think back to our painting business example. Without being gated behind landing pages, your offers will do nothing to support your lead generation efforts. The idea is to require your website visitors to ‘pay’ you in contact information for something valuable like an offer, and your landing page is the collections tool.

3) Collect Demographic Information About Your Prospects: Every time a lead completes a conversion form on a landing page, your marketing and sales team is collecting valuable information about your leads. Your marketing team can then use this information to understand what types of visitors or marketing personas are converting, and your sales team already has a baseline of information about a lead before they reach out.

4) Understand Which Prospects Are More Engaged: Landing pages not only enable you to generate new leads; they also allow you to track reconversions of existing leads, which you can then use to identify which prospects are more engaged with your business. This also enables you to collect better intelligence on your leads’ behaviors and activities on your website, which your sales team can use in the sales process.

5) Provide Fuel for Other Marketing Channels: A successful inbound marketing strategy relies on content — and lots of it. Landing pages are a great addition to any marketer’s content arsenal since they can be shared in social media, used as the focus of dedicated email sends and in lead nurturing campaigns, be linked to in PPC ads, and get found in organic search.

6) Offer Insights Into the Effectiveness of Your Marketing Offers: Every time you create a landing page, you’re creating another data asset for your marketing program. By tracking and analyzing the metrics associated with your landing pages , you can collect a lot of insight into your marketing performance, such as how your various marketing offers compare, how visitors and leads are converting on your landing pages over time, and more . This gives you powerful insight that can help you optimize and improve your marketing.

 

Key Components of an Effective Landing Page

Okay, so now you understand what a landing page is, how they work to facilitate lead generation, and why you absolutely, positively need them. But what does a landing page look like? We have a full blog article that dives into a more detailed anatomy of a successful landing page based on industry best practices, but for now, let’s just briefly review a landing page’s main components. Refer to the numbers in the image below:

  1. Headline: The headline is the first thing visitors will likely see when they ‘land’ on a landing page. A great landing page headline sums up the offer as clearly and concisely as possible, and answers the question, “What will visitors who convert on this page receive?”
  2. Copy: The text on a landing page should explain the value of the offer clearly, simply, and in a compelling way. Bullet points can be used to demonstrate clear takeaways, break up large blocks of text, and keep it brief and succinct.
  3. Keywords: Like any other inbound marketing content, keywords should be used in the page title, headers, and text on a landing page to optimize it for search engines.
  4. Social Sharing Buttons/Links: These links enable visitors to easily share a landing page with their connections on social networks like Facebook , LinkedIn , and Twitter , extending the reach of your landing page beyond your own network of contacts, fans, and followers.
  5. Hidden Navigation: A landing page on which any top/side navigation bars are hidden will minimize distractions, reduce friction, decrease a landing page’s bounce rate, and increase the chances that visitors will stay on the page and convert.
  6. Lead-Capture/Conversion Form: The most critical component of any landing page, the lead-capture or conversion form is where page visitors submit their information in exchange for the offer, converting them into coveted sales leads.
  7. Image: Landing pages that include a relevant image give visitors a tangible idea of what they’ll receive and make landing pages much more visually appealing.

 

Thank-You Pages and Email Responders

Landing pages should always be followed up by what’s called a ‘thank-you page,’ that confirms receipt of the lead’s information and either provides the offer, or details the next steps for receiving the offer. For example, if the landing page was offering an ebook, the thank-you page might provide the link to access the ebook. If the offer was the free painting consultation we discussed earlier, it might provide a message that someone would be in touch with the lead to schedule the consultation.

Thank-you pages can also be accompanied by an automated email response that sends the offer or next steps in an email message triggered by the landing page form completion. This is especially helpful if the offer is something like a live webinar that will take place at a later date/time, and you want the lead to easily be able to save information such as log-in credentials.

The critical role of the thank-you page and the email response is to make sure the lead is never left hanging or wondering what will happen next.

The More Landing Pages You Have, The Better!

We mean it! Put simply, the more landing pages you create, the more opportunities you’ll have to convert visitors into leads.

Contact JUNGLE DESIGN STUDIOS today to get your landing page up and going!

………………….

article sourced from Hubspot

by Pamela Vaughan

Founder, director, brand strategist and design genius all rolled into one fun, crazy, sassy, no BS, surfer chick that LOVES branding, strategy and OOZES mad design skills.  I’m a master at bridging the gap between YOU and your business to create a ‘stand out’ brand that makes an impact, attracts your dream clients, positions you as an expert that can charge premium prices so that you can become the amazing leader you were born to be.

Image IS Everything

When it comes to your image and your marketing, good professional branding matters, and that rings true for both companies and individuals.

The way you present yourself has a profound impact on your how you and your business are perceived. And it’s not just your body language or how you dress, the Internet has presented folks with countless new ways to bolster their personal brand — or completely ruin it.

Putting an amateur or poorly designed website out there so prominently makes it easier for people — and potential customers and clients — to judge you by your cover.  Do not skimp on your website or buy the cheapest that you can find. It will show and it will hurt you.

We get clients contacting us all the time saying that they got a cheap site a year or 2 ago and it just isn’t cutting it for them. They are losing business because their site makes them look unprofessional.  In the end, they have essentially paid twice for a website and it cost them more in the long run when they  should have just gotten it done properly from the start.  Not only would it have saved them money,

it would have prevented 2 years of potential customers judging them incorrectly

which cannot be reversed.

Do it right the first time and contact us for a consultation to design or make over your website or brand or click here to send us a quote request.

Founder, director, brand strategist and design genius all rolled into one fun, crazy, sassy, no BS, surfer chick that LOVES branding, strategy and OOZES mad design skills.  I’m a master at bridging the gap between YOU and your business to create a ‘stand out’ brand that makes an impact, attracts your dream clients, positions you as an expert that can charge premium prices so that you can become the amazing leader you were born to be.