Category Archives: Logos & Branding

BRANDING, Business Strategy, Coaching, Logos & Branding, Website Design

Cutting out and adding in…

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There is a point, probably pretty often, where you need to stop and reassess what is going on with yo’self!

In life, in biz, in body, in health, in house, in relationships… all of it.

ALL OF YOU!

I did this today, I wrote out for each of these things the little things that i am doing that is holding me back and keeping me small.

Basically what is not letting me be the BADASS MILLIONAIRE HOT AS FUCK VIP BOSS BABE that I truly am!

I wrote that shit out and then I replaced it with something that I could do instead.  It is easier to switch and shift something than to just delete it completely – cuz the ego and your brain need it and will crave it and you will probably go back to it…. UNLESS you replace it with something else.

So I did this and it is so much easier to just do something else instead.   YOU should totes try it!

Then I had a look at my branding and website.

I thought, I could do this same exercise with my website and my visual marketing.

What is still there that I need to let go of? What is still there that I no longer do or even want to do?  What is keeping me small?

So – instead of just deleting all that shit – I am going to go in, over this whole week, and REPLACE all that old shit with all of the new, awesome things that I now do.

Like DUH!  Why have I not done this yet?

Well, because LIFE.  Sometimes you get so busy just keeping on and hustling that this shit goes on and on without you even noticing.

Just like life and health and fitness and relationships… ALL THE THINGS!

So, I urge you to take 15-20 minutes today, maybe before bed or right now, or during lunch break – to have a look at all of these areas and your WEBSITE and just check in on
what you are doing and saying that is holding you back, keeping you small and no longer serving you.

Get rid of it and REPLACE it with something better, something that the next level you would be doing!

AND THEN DO THE DAMN THING!

Have fun!
xx

 

 

PS —–
I am happy to have a chat with anyone who would like some guidance or support or even help with this.  I love this stuff and if you’d like to add some mindset or branding strategy to the mix on your website so the new stuff you’re doing is like a beacon of light calling in your new kick ass clients – then …

I have a new mini coaching / strategy session called THE HOT SEAT – 40 minute call to Pick My Brain & ask me anything.

Message me if you’d like to schedule a call ❤️❤️❤️

Steph Zahalka

Founder, director, brand strategist and design genius all rolled into one fun, crazy, sassy, no BS, surfer chick that LOVES branding, strategy and OOZES mad design skills.  I’m a master at bridging the gap between YOU and your business to create a ‘stand out’ brand that makes an impact, attracts your dream clients, positions you as an expert that can charge premium prices so that you can become the amazing leader you were born to be.

https://jungledesignstudios.com
BRANDING, Business Strategy, Coaching, Logos & Branding, MINDSET, Workshops + Events

Do you even KNOW who you are?

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Do you even KNOW who you are?

One of the fundamental requirements of business and branding (and life really) is to know WHO you are.

How can you even expect to attract your dreamboat clients into your space if you have no idea or can even communicate in all of you’re marketing and branding this fundamental thing??

Sure you definitely need to know all the other things like your why and what you actually do and your vision and voice etc..

But if you don’t go deep into who you are and then effectively communicate that in all that you put out to the world then you will never get to a place where things flow and are easy and feel good and are in alignment.

🔥
You can’t be there when you haven’t even opened the first door in.
🔥

Take the time to see that door, to even know that there IS a door, and then OPEN THE DAMN DOOR.

Learn about yourself.  Ask yourself the questions and then listen. The answers ARE there, inside of you. They were just waiting for you to ask.

Listen and then ask more questions. Really go deep so you can totally KNOW WHO YOU ARE.

Then, you can look at life, business, your brand, your relationships and knowing who you are, those things just click into place.

You can figure out what to do next, where to go, what to say, what to share or create, what to sell.

Because, when you know yourself, you are in alignment. And when you carry that over to your business and your BRAND, then those are in alignment WITH YOU.

You take the action and inspiration as it comes. You do the work. You share your message and create your offers and sell from a space of just BEING YOU.

Then it flows.

Then it is easy.

I say this stuff a lot, but it something that WE ALL need to keep hearing, to keep reminding ourselves…

…simply, to stay in tune with who we are and move from there.

So, WHO the fuck are you and are you telling the world… So YOUR peeps can find you?

xx

 

……..

PS
if this is having you thinking ‘oooh fuck i need to figure this shit out and get really CLEAR on it‘ then you NEED to get yo ass in my BRAND CLARITY CRASH COURSE!

When you gain CLARITY, it makes it easier to PLAN and when it’s easier to plan, that’s when you find yourself IN the FLOW.

Even if you’re just starting out
or if you have been in business for years …

If you want to look like you have your shit together, like you are in the FLOW,

Then you’re about to discover the “SECRET FORMULA” you’ve been waiting for all your life…

The “secret formula” to quit struggling and gain total brand clarity!

Learn this ONE, simple formula… and never worry about sending the wrong message or attracting the wrong clients, EVER again!

This is because of how the formula works.

When you USE it…
When you’re in the FLOW….

You will become so MAGNETIC that your audience and perfect clients will effortlessly GROW… straight into your business.

So, get your ass over there, click this link here >
B R A N D   C L A R I T Y   C R A S H   C O U R S E

and JOIN TODAY!  over 70% off for a limited time.

Steph Zahalka

Founder, director, brand strategist and design genius all rolled into one fun, crazy, sassy, no BS, surfer chick that LOVES branding, strategy and OOZES mad design skills.  I’m a master at bridging the gap between YOU and your business to create a ‘stand out’ brand that makes an impact, attracts your dream clients, positions you as an expert that can charge premium prices so that you can become the amazing leader you were born to be.

https://jungledesignstudios.com
BRANDING, Business Strategy, Logos & Branding, MINDSET

Make them fall in love with your BRAND

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HAVE YOU EVER STOPPED AND WONDERED WHY

YOU’RE SO IN LOVE WITH YOUR FAVOURITE

CLOTHING LINE OR BRAND?

 

What is it that truly sets these businesses apart from others
in extremely saturated markets with seemingly unlimited
options?

The answer lies in these brands successfully communicating their
story and voice of their brand to their customers, ideal clients
and audience.

THE KEY TO SUCCESSFUL SELLING IS
STRONG BRANDING.

So, how do you  create a strong brand exactly?

You gotta KNOW WHO YOU ARE.

When you know WHO you are and WHAT you really do and WHY you do it, that is when you will start to create that badass brand that people fall in love with and buy everything from.

It’s what creates raving fans.

When you know exactly what you do and who it is for, then you can craft and design your entire brand around that and it will speak directly to them.

And, when you know exactly WHO you are and why you do it, you can imbue your brand with that energy and that vibe.

The energy of your brand will draw them in.

Because your brand is YOU.

When you are really really clear and you let all of you out, unfiltered and unedited, you start to attract your dream clients.

Why?

Because YOU are your dream client.  When you are you, you don’t have to try so hard, you don’t have to fake it or pretend to be something you are not.

Things get easier. You can just say what you need to say, share your message, and anyone who doesn’t like it can piss off.  They aren’t your tribe anyway.

But… there will be those that love it.  They will love you, they will love your message and they will BUY.

They will tell their friends about you, they will promote you, share your message and buy from you over and over again.

But…

To get there, you need to know WHO you are and WHY you do it.
And you need to know WHAT is it that you do, as in how in the hell do you help solve their pains and problems or satisfy their desires and transform them?

When you put all of that together and create a cohesive brand that screams this out in everything that you do and say and post and sell, you will win.

The energy behind it is you and your passion and people feel that.

That is what they fall in love with.

That is what they buy.

So…. make sure that you are really clear on all of this and once you get clear, you need to make sure that it is connected with your brand.

xx

 

 

PS

If you are reading this and nodding your head YES, but wondering how in the hell do I figure this out – then I have the perfect thing for you.

I have put together a crash course on BRAND CLARITY and it is available right now for a super low price!  Save like 70% if you get it before the end of the month!

Brand Clarity Crash Course:
You

 
Me
 
4 days
 
4 simple steps
to Brand CLARITY….
so you can PLAN….
and work IN THE FLOW….
Daily audios and ACTION to kick your ass into CLARITY!
DISCOVER… and get CLEAR on
WHY you are even in this business?
WHY you are doing what you do?
WHAT you are doing, offering, solving, selling?
 WHAT is the problem you are solving?
WHO are you doing it for?
WHO is your audience?
And more importantly WHO are YOU?
HOW are you going to get this out there?
What is your strategy on telling your audience what you do and why?
These things are really important to know and they will give you CLARITY.
then….
We put it all together
You’ll get the simple formula that puts it all together so you can FINALLY
move forward and let the world know
WHAT you really do
WHY you really do it
WHO you do it for
and HOW to share it with the world
and ATTRACT those dream, soul mate clients that are magnetised to you.
so you can finally make the MONEY you were meant to make
and have the SUCCESSFUL business you were meant to have.
ARE YOU FUCKING READY?

 

HELL YES!
https://jungleds.clickfunnels.com/brand-clarity-crashcourse

Steph Zahalka

Founder, director, brand strategist and design genius all rolled into one fun, crazy, sassy, no BS, surfer chick that LOVES branding, strategy and OOZES mad design skills.  I’m a master at bridging the gap between YOU and your business to create a ‘stand out’ brand that makes an impact, attracts your dream clients, positions you as an expert that can charge premium prices so that you can become the amazing leader you were born to be.

https://jungledesignstudios.com
BRANDING, Business Strategy, Coaching, Logos & Branding, MINDSET

Invest in YOURSELF

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I see you sitting there, downloading that freebie.

I see you stalking your competitors and those successful businesses that you look up to, studying, reading, looking, downloading everything they put out so you can copy what their doing and you can be successful too!

Sorry babe, it doesn’t work like that.

Spreading someone else’s shit or regurgitating  THEIR message will not ever get you  where you want to go.

Only by being yourself and truly authentically you, will you get the level of success and levelling up that you so very much crave.

When it comes to you and your business, you need to be willing to do whatever it takes to succeed.

You do that by investing in yourself and your brand and your business.

This is a must in order to level-up.

You not only need to level up your biz and your brand, you need to level up YOURSELF.

You need to take care of yourself in all areas of your life, not just one or not just your business.

This includes your relationships, your health, your body, your wellbeing, your business, your lifestyle… all of it.

Whatever success and the levelled up version of you looks like, start doing that now!

And if costs a bit of money, time, effort, hard work, to get there, then you must do it.

I’m not saying go spending a shit ton of money that you don’t have, but I am saying if it something that will definitely level you up and you truly desire it to move forward to the version of you that is that success story, then DO IT.

FIND A WAY.

Because if you don’t find a way and you don’t invest in yourself or your brand or biz or life, then I’m sorry, but you just don’t want it badly enough.

And if you find yourself in this realisation that you actually don’t want it bad enough, then stop everything, sit down and figure the fuck out what it is that you DO WANT BAD ENOUGH.

Then go do that.

Then invest in that.

Keep investing, because when you invest in yourself, your brand, your business, your life, then you get that investment back tenfold.

So, what is it that you are looking at or dreaming about that will level you up right now?

Is it your health or fitness?

Is it your lifestyle or some pampering?

Is it your business or marketing?

Or do you need to get the foundation and level up your brand so that everything just flows and levels up from there in your business?

Whatever it is, DO IT.

And…. don’t forget

HAVE FUN WHILE DOING IT!

If it’s not a hell yes, then it’s a fuck no.
period. end of story.

Find the HELL YES and go do that.

Always.

xx

 

If you read that and you’re CRAVING high level support and guidance in your business and levelling up your brand, and someone who TRULY has your back with all things strategy AND mindset, I’m your girl.

Message me if you’re serious about discussing details ❤️

 

Steph Zahalka

Founder, director, brand strategist and design genius all rolled into one fun, crazy, sassy, no BS, surfer chick that LOVES branding, strategy and OOZES mad design skills.  I’m a master at bridging the gap between YOU and your business to create a ‘stand out’ brand that makes an impact, attracts your dream clients, positions you as an expert that can charge premium prices so that you can become the amazing leader you were born to be.

https://jungledesignstudios.com
BRANDING, Business Strategy, Coaching, Logos & Branding, MINDSET

IMPACT . JOY . PURPOSE ….

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What is your purpose?

Most people can’t honestly answer that. They probably wish they could and are endlessly searching for what their purpose is or maybe they aren’t even in the space of wondering or caring.

I read a post today that was amazing!  It was really inspiring and brings me to my blog post today.

Your purpose work is your soul’s purpose work.
My purpose work is my soul’s purpose work.

However that looks – totally different or exactly the same – you need to live your purpose.

The HOW doesn’t matter.

I agree with her (her being Katie) that our purpose is to ENJOY our lives!

How do you do that?

Well, it’s not a hard thing to do – enjoy your life.

Start by going out and LIVING it.
Do the things that bring you JOY.
Choose and decide what feels right for you and go do THAT!

You also need to release any judgements you have for yourself or any judgements from anyone else.

YOU enjoying your life IS your purpose work.

How you go and do that is up to you.

We all do it differently and that is perfectly okay.

When you are enjoying your life it doesn’t matter how you do it.  You may do the same thing for your whole life,  You may change you mind a bunch of times and chop and change what you do,  or you may not figure out exactly what it is  – all of it is perfect WHEN you’re enjoying your life.

You see the pattern here?

The JOY, the ENJOYING of…  this is the key.

I’m not sure who it was (there have been countless many) who made up rules that we came into experience of, but those are THEIR rules, not your rules.

Life is meant to be enjoyed – we are here for the ride – not the struggle or doing what someone else said we had to do.

When you are in alignment, it’s okay for your purpose work to change.  We all change in some way all the time. It is the beauty of the expansion and evolution of our being.  The universe expands and we expand.  We will always want more because we grow and expand.  We will never ‘get there’ because when we are there, we have grown and expanded with new things to want and places to ‘get to’.   So the point is to enjoy the journey.  Enjoy your life.  Enjoy what you do everyday.

But, you need to look INSIDE of YOU.  Not to what others say, not what others do, not the bright shiny object that you acquired for free, or maybe paid, that tells you what to do.

I am the same as Katie, I love JOY!  JOY is the feeling and emotion that I tap into everyday when I wake up.  It brings a sense of exhilaration and fun and excitement into your being that sets the tone for the day = ENJOYMENT.

Enjoyment brings with it excitement and excitement brings joy.

If what you are doing does not EXCITE you or bring you joy, then you need to take a serious look at your life, your business, your health, your relationships and make the change in YOU.

It is entirely your responsibility. Everything that you do, everything that you have, everything that you experience is completely YOUR responsibility.

If something sets you off or makes you angry or jealous or triggers you in any way, then you feel gratitude for the experience and ask yourself ‘what do I need to learn from this?  how can I grow from this?’

Feel grateful that you get the chance to grow and expand and REALISE that you are not joyful and that you have the power to change that the very moment you notice this.

Stop judging others for their purpose work and spend more time doing your purpose work.  Don’t blame them for you being triggered, thank them.  Then learn and grow.

My purpose is, of course, to enjoy life.

I love to CREATE BEAUTIFUL THINGS.  I am a visual artist.

I paint, I draw, I am a graphic designer, I am a branding designer, I am a funnel, landing page designer.  I LOVE creating things of beauty.  It brings me endless JOY.

I get excited when a project comes to me that allows me the creative freedom to make something beautiful and aligned to my client for whatever reason it is for.

This creates IMPACT.

It creates IMPACT in my life because I am living my purpose, and it creates IMPACT in the lives of my clients because they can grow and expand and live their life and feel EMPOWERED and PROUD to BE themselves and to enjoy their lives.

I have changed what I DO quite a few times but it always has the same message and the same purpose.  To create beautiful things that bring joy to people and help them feel empowered and proud of their life and business.

I IMPACT and bring JOY to people who engage me to create a beautiful brand that aligns them with their business that makes them also FEEL GOOD, feel empowered and proud and allows them the freedom to enjoy what they do.

I am so into the strategy of it all as well – to bring into alignment the perfect offers that someone sells because it comes from within them.  Then i design the shit out of it because that’s what I do – create beautiful things that bring joy and empowerment and makes the lives of my clients better.

Mission accomplished!

It’s time to choose JOY
Choose IMPACT
Choose what YOU get to do with your life!

Live your life on PURPOSE!

If you are wondering, what YOUR purpose is and how to figure it out, and ‘just be happy’ isn’t quite the complete answer for you, then I invite you to send me a PM.

Let’s open up a conversation and try to figure it out.

You see, my purpose, along with creating beautiful things, is to help YOU extract and figure out your superpowers and your PURPOSE so you can then live ‘happily ever after’ in JOY and make and IMPACT because you are doing what you truly love to do… what you were meant to do.

That is my special superpower!  The power of extracting your superpower and designing a brand that is in alignment with that.

So, again, you and me, 1:1, cracking that shell and extracting your superpowers and passion and figuring out your purpose so you can make an IMPACT, live JOYFULLY and be free doing what you love and making money doing it.

go here lovely -> https://go.jungledesignstudios.com/brand-coaching-unleashed-program  <-  and click the button to message me.

xx

Steph Zahalka

Founder, director, brand strategist and design genius all rolled into one fun, crazy, sassy, no BS, surfer chick that LOVES branding, strategy and OOZES mad design skills.  I’m a master at bridging the gap between YOU and your business to create a ‘stand out’ brand that makes an impact, attracts your dream clients, positions you as an expert that can charge premium prices so that you can become the amazing leader you were born to be.

https://jungledesignstudios.com
BRANDING, Business Strategy, Logos & Branding, Marketing and SEO, MINDSET, random thoughts

OMG did ya hear??

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OMG did ya hear?

I have just pre-released my brand new ‘out of this world’ 6-week total immersion into YOU and your BRAND group coaching program!

Phew – that was a mouthful LOL

So… what is it even all about?

I am glad you asked lovely….

This whole program flew out of my mindballs like an idea explosion that just had to be put into play.  I am so extra EXTRA excited about this that I can’t even….

I am going to take you on THE ride of getting tuned in and tapped into everything YOU and then…. We are going to CONNECT all of that yummy goodness that is you, to you BRAND!  Because when you and your brand are aligned, things just flow!

Offers flow, sales flow, dream clients flow, the money flows!

All the things flow.

That is when business becomes fun and easy.  Easy and fun.

And totally flowy (yes, that is totally a word)

Sometimes we all get caught up in the business of business. We forget who we are and why we do what we do.  Time ticks by, things stay the same, nothing accelerates or is super extra fun anymore.

So what happened?

You forgot who you are.

That’s what happened.

Once you tune back in to who you are and take action based on your feelings, desires, inspiration, and what YOU want, that’s when things become fun again.  Easy again.

I’ve been there many times.

It’s not a nice place.

To wake up late or feel icky because you really are not stoked to go to work or talk to your not so awesome clients or grind, grind, and hustle for getting nowhere really.

It’s depressing AF.

It’s not fun.

It’s when you start to question and doubt everything that you do.

So…. Let’s stop with the drudgery right there. Stop. Done.

No more of that.

YOU are going to click that link down there and sign up to this insanely amazeballs program that I created JUST FOR YOU!

We are going to tune you back in and connect YOU with your brand, then fine tune everything to be in perfect visual and energetic alignment (this is what attracts your dream clients and tribe to you).

(and that’s just week 1!!!!)

And it’s just gonna get more and more fun and easier and easier.

But –

it’s not for everyone.

There are a group of you out there that know, KNOW, that the industry standard or the rules that everyone plays by are not for them.

You play by your own rules.

But…You don’t quite know exactly how to go about it.

What to do next

Where to go

What to say

What to sell

How to launch it

How to DO THE DARN THING. 

The thing that you know you must do.

To be yourselves

If you are one of the rule breakers and action takers that are ready to light up their life and business with joy and fun and ease and dream clients and sales… and also know what to do and how to do it…. then check out the deets in the link below.

I will entertain you.

I will inspire you.

I will shake you up!

Unleash your Soul Brand!

OMG YES!

Limited spot, excess fun!

Xx

 

https://go.jungledesignstudios.com/soul-branding-program

Steph Zahalka

Founder, director, brand strategist and design genius all rolled into one fun, crazy, sassy, no BS, surfer chick that LOVES branding, strategy and OOZES mad design skills.  I’m a master at bridging the gap between YOU and your business to create a ‘stand out’ brand that makes an impact, attracts your dream clients, positions you as an expert that can charge premium prices so that you can become the amazing leader you were born to be.

https://jungledesignstudios.com
BRANDING, Logos & Branding

Consistency really is KEY

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BRANDING done correctly & CONSISTENTLY = 💰💰💰
 
I always speak about the OTHER stuff in branding and not the logo as often – probably only to stress the point that ‘your logo is NOT your brand’… but in this case, here are some tips on keeping consistent with your visuals.
 
Think of your brand identity as the VISUAL HUB of your business.
 
All the spokes coming off that hub, like your website, your blog graphics, social media channels, photographs, business cards, stationery, should very clearly point back to your BRAND identity.
 
Having a well-established, consistent, and effective brand identity is how you tie EVERYTHING TOGETHER.
 
The best way to do this is to have a BRAND STYLE GUIDE that outlines the colours, fonts, patterns, and style of photographs and illustrations/icons that can be used. It also sets CLEAR STANDARDS for the different ways a logo and its variations can be used on a white background, a coloured background, overlaid on a photo, etc. It will also clearly show how a logo should not be used (Can it be tilted? Can the colour change? Is there a limit to how small it can be sized down?).
 
Having a style guide, even a simple one, will help take your brand identity from an inconsistent guessing game to a VISUAL menagerie of on-point and memorable goodness.
 
When you keep your visuals CONSISTENT, people will begin to associate those colours paired with those fonts and that style of photograph & imagery as UNIQUELY YOURS.
 
Good design builds trust, just as consistency and recognition also build trust. When design is professional-looking AND consistent … it’s a win and a win which = more MONEY MONEY MONEY 💵💲honey!
 
One of my favourite services is designing of course and I love creating BRAND STYLE GUIDES or also known as a branding board.
 
If you’re still down 👇🏽 here reading and those words up ☝🏽 there had you wishing that you had your very own brand style guide so you too can be all flashy and consistenty (that is totally a word 😜, i swear) and WIN in the visual game of biz – then you, my lovely, are in some LUCK today!
 
This seriously was a spur of the moment idea (like legit 2 seconds ago) – I am going to offer 2 ladies HALF PRICE on a branding style guide / branding board for their biz!
 
Well holy shit – 50% off is huge!
I have 2 offers for this –
 
one is for those who want a style guide put together for their current logo / branding
 
the second is the full fucking monty where you ALSO get the alternate versions of your (current) logo plus submarks as well. Think of these as extra logos that you can use on everything from social media posts, images, blogs, anywhere – like little logo stamps that are a variant of your logo – like a logo SIGNATURE I guess you could say.
 
If this sounds like a fucking jackpot to you and you are keen to get this shit going or find out more – PM me and we can go from there!
 
Until we chat again – remember – only YOU can do YOU so own that shit like the badass boss babe that you ARE!
 
xx

Steph Zahalka

Founder, director, brand strategist and design genius all rolled into one fun, crazy, sassy, no BS, surfer chick that LOVES branding, strategy and OOZES mad design skills.  I’m a master at bridging the gap between YOU and your business to create a ‘stand out’ brand that makes an impact, attracts your dream clients, positions you as an expert that can charge premium prices so that you can become the amazing leader you were born to be.

https://jungledesignstudios.com
BRANDING, Business Strategy, Logos & Branding, Marketing and SEO, MINDSET

Throwing in the ‘EXTRA’….

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🔥 HOT Tip 🔥
 
When you are interacting with a customer or client, and you want to set yourself / your business apart from your competition, think about ways that you can go that little bit EXTRA….
 
What I mean is, don’t just do your job, provide the service and be on your way. Give your client, who just hired you, paid you, bought from you, that little bit of extra YOU as the cherry 🍒 on top.
Add VALUE – this can be anything from a small gift to say thanks or for being awesome… or buy THEIR product, give them some bonus material, send them a birthday card….
 
Things like this are worth more than paid advertising. This is how you create a tribe of raving fans.🙌
The people who talk about you and promote you and refer you to their friends and family. That is worth way more than any other type of paid promotion.
 
THIS is the stuff that FUCKING AWESOME BRANDS are made of. This is what creates empires and businesses that get ALL the business and customers and clients.
 
All of these little things are pieces in a big puzzle called your BRAND.
 
So… what extra bit of value can you offer that will leave your customer or client giddy, happy, joyous or just puts a smile on their face for a few extra moments?
 
Remember – over promise and OVER OVER deliver!
 
xx
 
……..
FYI – ADDING VALUE just like this and MORE of this are included in the upcoming GCGIB Branding Workshop with myself and Asha <3 NEXT TUESDAY the 21st.
 
Put on your fave outfits, do up your hair, throw on some lippy and come down for some champagne, brunch and learn some kick ass strategies on how to make your brand STAND OUT!
Only a couple spots left.
 
Steph Zahalka

Founder, director, brand strategist and design genius all rolled into one fun, crazy, sassy, no BS, surfer chick that LOVES branding, strategy and OOZES mad design skills.  I’m a master at bridging the gap between YOU and your business to create a ‘stand out’ brand that makes an impact, attracts your dream clients, positions you as an expert that can charge premium prices so that you can become the amazing leader you were born to be.

https://jungledesignstudios.com
BRANDING, Business Strategy, Logos & Branding, MINDSET

Have you EVEN thought about this…

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Have you EVEN thought about WHY you do what you do?

Like really thought about it?

Not just the “it seems like fun” or “I don’t want a boss and I want freedom” or whatever surface level shit you think of on the fly.

You need to go in deep.

Even if you think you just thought it would be cool to sell cute baby products, there is a reason that you CHOSE that over everything else.

It may be a totally subconscious decision that you haven’t really noticed, but it’s in there.

You gotta look for it.

WHY?

BECAUSE – people buy that reason, that WHY.

Your why is such a big thing.  So big in fact that it should be required when you first create your business and register the name.

Yet, many people do not ever sit to think about or define their WHY.

I wonder why?

When you dig deep and really figure out your WHY, you will be leaps and bounds ahead of your competition.  The ones who haven’t defined it, or told anyone about it, or made it part of their brand and who they are.

They will no longer be your competition.

Why you ask…

Well, that is because humans are emotional creatures.  We buy based on emotions and rationalise with logic AFTER.

When you have a well defined WHY and it is part of your message, brand voice, language and the words you write and speak – and part of your BRAND – people are attracted to that.

They buy your energy, your vibe, your WHY.

They don’t buy the product or service, they buy ‘why’ you’re doing it and the passion and energy that you have backed behind it.​​​​​​​​​​​​​​​​​

So, sit down, grab a pen and figure out your WHY!

If you need help with this, the perfect place would be my BRAND CLARITY CRASH COURSE that just launched yesterday!

check it out  here.

Not only will you get CLEAR on your WHY…

you will also…

Get clarity on WHAT you’re building, WHAT you love doing and WHAT makes you different.
Everything else you need to IGNORE when you start.

Figure out WHO your audience and ideal client is so you can streamline your brand for them!
And learn the other WHO and why it’s so important –
hint* it’s not who you think!

Deep dive questions to evaluate the HOW and what sorts of strategies you need and DON’T need.
This is the #1 problem most business owners struggle with.

When you gain CLARITY, it makes everything easier and you will start attracting the right clients and customers because you will have the energy and passion showing in your brand- that same energy that compels them to BUY!

GO ON, check it out and get in!~

xx

Steph Zahalka

Founder, director, brand strategist and design genius all rolled into one fun, crazy, sassy, no BS, surfer chick that LOVES branding, strategy and OOZES mad design skills.  I’m a master at bridging the gap between YOU and your business to create a ‘stand out’ brand that makes an impact, attracts your dream clients, positions you as an expert that can charge premium prices so that you can become the amazing leader you were born to be.

https://jungledesignstudios.com
BRANDING, Business Strategy, Logos & Branding, MINDSET

Focus on the TRANSFORMATION

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When you talk about your services or products, what are you actually saying?

What do you tell people?

I am pretty sure that when most business owners go out and mingle and talk to other people – such as potential clients and customers – about what they do…

It’s BORING AS BATSHIT!

Don’t beat yourself up about it.  It’s okay because most people do this.

The ‘elevator pitch’.

Ugghhhh so terribly boring blah blah blah…

You lost me at “Hi I’m batgirl and I _________”

So… I know you do this.

And… I know that I can help you stop doing this.

Right NOW.

Next time someone asks you, “what do you do?” why don’t you start, or answer, by asking them a question.

That is an instant icebreaker and it engages the person you are talking to.  When they are engaged, it is less likely that their eyes will glaze over and they are mentally stabbing their eyeballs out with a sharp stick.

Ask them a question that is directly relevant to what you do.

But, not just in the boring sense … in the sense of solving a problem.

Oh, ‘but how do I do that’ you may be thinking.

First you need to take a few steps back and really dive deep into the actual problem that you solve with your product or service.

You need to know what keeps them up at night.

What their emotions, pains, fears, joys are around this problem.

Then you need to work out how your service or product will make them FEEL after you help them.

After their problem is SOLVED.

This is the transformation.

This is what people pay for.

This is what they buy.

Not your service or product or your boring 60 second “I blah blah blah” spiel.

PEOPLE  BUY THE TRANSFORMATION.

Read that a couple times.

Commit it to memory and create your services and products around this and everything will change for you.

Where once you were ignored or missed or glossed over, now you will catch their attention and attract them to you.

Focus on the EMOTION and the TRANSFORMATION.

This is the TRUE VALUE that you offer.

And.. you need to put this everywhere and make it an integral part of your branding.

xx

Continue reading Focus on the TRANSFORMATION →

Steph Zahalka

Founder, director, brand strategist and design genius all rolled into one fun, crazy, sassy, no BS, surfer chick that LOVES branding, strategy and OOZES mad design skills.  I’m a master at bridging the gap between YOU and your business to create a ‘stand out’ brand that makes an impact, attracts your dream clients, positions you as an expert that can charge premium prices so that you can become the amazing leader you were born to be.

https://jungledesignstudios.com