Category Archives: Graphic Design

Branding Unleashed

When you consider your brand, you need to consider all elements of it!

It not just your logo… it is not just your business cards or fancy email signature… it’s not your website either…
it is EVER SINGLE touch point that people have with you and your business INCLUDING
how you talk,
what you say,
WHO YOU ARE and
so so much more!

It’s what people say about you when you’re not in the room!

Make sure you CAREFULLY CRAFT all elements of your brand, your voice, your language, your tone, your words, your messaging, your online presence, your posts, your offers, your attitude – YOU 👑 – EVERYTHING to be exactly as you desire your brand to be so what they DO SAY is exactly what you WANT THEM to say!

You need to position yourself as the leader and influencer of your industry in the MINDS of your audience so you are the ONLY choice when buying.

If you have been following me for more than a minute, you should understand how important a brand actually is and how in-depth and detailed it can be….

It’s not something that can be fine tuned and perfected over night or even in a few days or week.
We need to extract YOU!
Your essence,
Your purpose,
Your unique skills that POSITIONS you and your business as a LEADER!

Lucky for you I have CAREFULLY CRAFTED a signature program that will allow YOU to carefully craft your “stuff” into YOUR PERFECT BRAND.

BRANDING UNLEASHED is here!

This is a group program that is 8 weeks of diving deep into every important aspect of your brand so you can hone in on those things that matter, that move you forward, that take you from ‘one of them’ to ‘the expert’ in your industry. You WANT and NEED to be the name on everyones mind when someone needs your services.

We will be unleashing all of YOU and who you are and what you are meant to do in this world to be of service, make an impact and make money while doing it.

We will extract your PURPOSE
Your mission
Your SUPER POWERS
and UNLOCK the leader you were meant to be…
EVERYTHING I said above in my post – all touch points
and UNLEASH it all!

By working with 100’s of clients over the years, I have a tried, tested and unique process for extracting all of those special skills, unique qualities and your brand story from inside of you and connecting THAT to your business so that your business IS YOU! … not some external thing.

YOU are your business and your business IS YOUR BRAND.

This is all touch points PLUS the profit stuff, target audience, the signature offers and high and low ticket services, your voice, message – all of it!

Then…. ooooohhh then… the exciting part! The fun part….

We dive into the visuals and make sure that you create the most perfectly positioned influential BRAND for you to UNLEASH out to the world –

⚡️So you can attract your perfect audience and ideal clients.

⚡️So you can sit back and let your message and voice and brand be the beacon that calls them in.

⚡️So you can really, truly be you and work and play and act from a space of already being who you were meant to be because your brand and your business and your offers and products and services are in alignment with each other and YOU.

⚡️So making money is easy and just happens because you are in flow with it all!

It all becomes so EASY and fun when YOU are fully unleashed and free to be you in life and business and everywhere.

You will wake up in the morning excited to work, because work isn’t work when it is doing what you love and what you are meant to do.

You will lay down at night content and satisfied and joyful that you did what had to be done today and lived your life as you, fully and authentically you – the leader, expert and influence that you are.

THIS is BRANDING UNLEASHED!~


And, I invite YOU to join me in UNLEASHING the leader within you, your IMPACT, your PURPOSE, your MISSION and your MESSAGE.

But this isn’t for everyone.

Those who merely want a logo so they can sell shit just to make money – which is fine, but not what this is about.

I want to work with the passionate ones, the VALUE CREATORS, the PURPOSE DRIVEN and FUTURE FOCUSED ones who are NOT afraid to be all of themselves in all their glory, step into a position of influence and leadership and announce it proudly to the world!
The action takes.
The rule breakers.
The ones who will do what it takes.

This is for the ones whose souls are screaming on the inside to be UNLEASHED.

Who crave freedom, who thirst for status and desire recognition.

The ones who KNOW that they are meant to do more, be more, have more and have the mindset to joyfully make it through the whole thing.

If this is you – then I invite you to PM me for details.

This is a group program that goes for 8 weeks to fully UNLEASH you and your brand – mindset, strategy and ACTION work included.

I only release this program a few times a year – do NOT miss this opportunity to step into your leadership and create a brand that people trust and buy from over and over again.

Your brand is what people say about you when you’re not in the room. What do you want them to say?

Let’s give them the UNLEASHED version, so they don’t ‘say’ anything– they shout it out and share you with the world and become your raving fans and loyal followers and dedicated buyers!~

BRANDING UNLEASHED!
Message me 💛

xx

You should NOT be selling your TIME!

 

As creatives and service based businesses, you should NOT be selling your time.

Do not charge hourly rates EVER – because that does not take into consideration your talents, your skills, your investments on education, your years of experience, your total value!

What you are selling is your talent and a final creative product, that will meet or exceed our client’s expectations!

You need to price your work accordingly.
It’s all about the VALUE – not the hours.

You are not being paid to work really hard, nor are you being paid to struggle to get the assignment right.

Your client is paying you to DELIVER GREAT WORK on time, every time.

You may think to yourself – but it’s so easy for me and I can do that like in half an hour, how can I possibly charge so much?

Because they can’t do what you do.

They don’t have the skills, the experience, the knowledge or years of know-how to get the job done the way that you can.

That is what they pay for.

To not have to spend 20 hours doing it themselves.

You are solving a problem for them and it’s worth money honey!

And yes, over time, you will get faster at completing projects or services for them, and yes, it will also be easier for you to produce better quality work for them over time because you are getting more familiar with their company, their messaging, their market and audience.

But all of that will make you MORE VALUABLE, not less so.

So do NOT discount. Holy shit NO!

If anything you should raise your rates every year or as the value goes up and you become even more of an expert.

And, before you start filling your head with the whole ‘I’m not worthy’ or ‘who am I to charge that much’ bullshit – STOP!

First of all, you are so more than worth any number you come up with, but secondly, it’s not about that anyway.

Of course you’re worthy and of course you know you’re good at what you do.

But it is also about what you are giving them.  Excellent service, your solving their problems, you give them an outcome that they can’t do themselves.

And… when you can deliver better and stronger  work and doing it faster – then you should BE PAID EVEN MORE!

So, never ever EVER sell your time for money.

Sell your value and then deliver that value!

xx

 

 

……………………………………….

I am putting together a master class or possibly group program for creatives and designers – to give them the loving ass-kicking they need to level up their design or creative business!

Do you want to charge more?
Do you want more clients?
Do you want to increase your value?
Do you want to take on more work and get paid handsomely for it?
Do you want to know how to scale and grow your business so you can sit by the pool drinking pina coladas while the work gets done?
Do you want access to the strategies and templates and all the things that you could need to level up your creative biz?

If yes – then please message me here – I’d love to know what you want to know or learn and if you are interested in such a program.

thanks xx

How Design Matters–More Than Ever–In 2014

designmattersLately the word going around is “design no longer matters” and, that in today’s world, the words and content on websites means more for supporting SEO and overall online business strength.

Here are some valid reasons why this is no longer true………

Quoting New York City Mayor Michael Bloomberg in a recent interview in the annual design issue of Fast Company magazine, he noted, “Design does matter. And not necessarily in a way that people realize.”

The principle applies to individual business as well as on a city scale:

“If good design is doing its job, it is managing your perception of an experience in many ways—both obvious and not so obvious. How you feel, and therefore if whether you’re going to engage and buy, is directly influenced by the design of a website, a package or a business card.”

-Randall Smith, founder of Salt Lake City brand management agency Modern 8

Smith agrees with the comment of Forbes contributor Mike Myatt: “Why present a content vs. design argument? The Holy Grail is found in nesting great content within brilliant design—don’t think ‘either/or,’ think ‘and’.”

Myatt continued, “Being found is nice, but it’s the experience and engagement that occurs (or not) that really matters. There are many ways to get eyeballs to your content, but what really matters is what happens when you get there.”

To that end, here’s how design will matter most in 2014: in the creation of responsive web design—design that adjusts itself gracefully for an optimum experience on desktop, tablet or smartphone OS. As contributor Josh Steimle recently reported in Why You Business Needs A Responsive Website Before 2014 even if you have only a “brochure” website right now, it is possible to spend as little as several hundred to several thousand dollars to overhaul your site to a format that exemplifies the best principles of responsive design.

As Steimle reported the world is rapidly moving to mobile. Ninety one percent of adults keep their smartphones perpetually within arm’s reach. Nine out of ten mobile searches lead to action, and more than half lead to sales. More than 5 billion people will use mobile phones by 2017, according to Statista. In fact, there is close to a 50% chance you are reading this article from a mobile device even now.

Yes, quality content matters, but superb design matters as well. Most importantly, the design that optimizes perception and experience to whatever medium the viewer is participating within will be the greatest winner in 2014 and beyond.

So design really matters. With this in mind, are you ready for 2014? How well does your site accomplish the goal of nesting great content within brilliant and responsive website design? I welcome your thoughts.

 

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Parts of this Article sourced from Forbes.com written by

Cheryl Conner

Cheryl Conner, Contributor – writes about communications, business and the ways the two intersect

Time for a new look?

Do you currently have a WordPress website?  Are you bored with the design / theme of your site? Well, if you are then you need to read our post.  We have a new service where we design you a brand new custom theme for your WordPress site, upload and configure and you can switch to it anytime with the click of a button!  Now that is just COOL!

wpthemes

Our designers will get together with you and go over some design ideas in order to custom design you a new look for your website.

Once we design the theme (home page, inner pages, blog post page) and you love it, our crafty developers will turn those designs into a new WordPress theme for you.

We will upload and configure the theme and install it so you can switch to it anytime with the click of a button.  NO need to do anything else.  It will be just like any other theme that you can install except this one will be completely unique with no other websites using the theme because we have custom designed just for you and your business.

How COOL is that?

If you are interested in discussing this option or would just like to jump right in and get a new theme for your website, then please call us on +61 7 5571 5779 or contact us here.

 

The Perfect Match

The Perfect Match.

Do all of your branding materials match?

graphics-web-ljbh

It’s not enough to have your business card match your logo. Any and all handouts should be branded to match. This could be as simple as creating a universal color scheme that unifies all materials or incorporating your logo into the design. You can also design specialty marketing materials that stand out. Some examples include: custom stickers & decals, QR codes, unique shaped business cards and creative mailers or flyers. The more freedom you give your designer the more creative they will be. In turn the marketer will have an easier time getting their message to stick in customers minds and not be lost in the shuffle of other companies.

Also be careful of those template websites where you just plug in your logo and go. This can also create a disconnect and look unprofessional especially if your other marketing is top notch.  Just inserting your logo into all of your materials will not cut it.  The entire piece as a whole whether a website or a brochure must send the right message and be consistent in it’s design.

Mixed Messages?

Mixed Messages.

one-way-sign

Does your branding match what you are selling? For example: if you are marketing cutting edge websites but your website looks likes it’s from the 90?s, you are not going to impress potential customers. If you are marketing yourself as a modern company don’t use Comic Sans on your flyers. It’s really important that the personality of the brand and the marketing message work well together or you are going to have confusion and a disconnect. Clearly defining your brand personality can eliminate any gaps between branding and marketing messages.

With the web & social media, chances are the customer will see your brand before meet you. Having solid branding is no longer a luxury but a necessity in staying competitive with the market. You should most definitely invest your time & money in to both or you will send mixed messages!

Contact Jungle Design Studios TODAY to discuss your business image if you feel that there is disconnection between your marketing and branding.

3 helpful tips for working with your graphic designer

When you work with your graphic designer (which should be Jungle Design Studios of course) you should keep this tips in mind.

1. Good design takes time.

You can’t not design. Even styling text in a word document involves making design decisions. Perhaps not good design decisions but design decisions all the same. And because everyone can do it, it’s assumed that people with a design background can do it more quickly, and more efficiently. All of the time.  This is not true. Typography for a designer can be very complex and time consuming because words in an ad or marketing piece are extremely important.

Making considered decisions will always take time.

2. Strategic design is better than pretty design.

There are three types of designers: those who make the complex clear, those who make things stylish, and those who combine the two to make a very effective design. Our studio and thinking falls directly into the third category. We believe design’s most important role is to prioritise information so the key message is communicated and understood quickly yet looks pretty and eye catching so as to grab the readers attention in the first place.

If we understand a client’s objective, the design will be better value. The more strategic the brief, the better, and more measurable, the result.

3. A good design brief includes boundaries.

We’re not fine artists. While I do enjoy doing something of my own free choice so a client can see something to make up their mind about what they want/need, I do not enjoy when this creates hours upon hours of revisions because the client was not clear in the beginning.  This creates extra costs which are definitely fair, but can make things uncomfortable. Graphic design – formerly known as commercial design – has limitations/boundaries – and I enjoy that. It’s fine if clients don’t know exactly what they want but they should expect to be questioned so thoughts can be organised into a cohesive brief. The more that is communicated early, the less revisions and the smoother (and more enjoyable) the design process will be.clientdesigner

Doing this will make the whole project smoother and more pleasurable for both parties.

If you would like to discuss any design needs or a new project that you have in mind, please contact us today so we can get started.

Tips for working with a DESIGNER

Sometimes, we are mistaken for being the people who just “make things look pretty” and while that’s (kind of) true, we possess a multitude of skills and talents beyond the ability to pretty things up.  A graphic designer is an important member of your marketing / PR team.

It’s important to know how to work with a graphic designer and these tips will help someone like me help someone like you deliver the exact product that you want—the perfect picture that isn’t just pretty, but serves a purpose, communicates a clear message, sells an idea, and reaches a target audience.

graphic design
What you may think is “quick” or “easy” is not always.

It’s “easy” to use terms like “throw this together” and “simple” when referring to a specific round of edits/revisions and a turnaround for a project, but you may not be aware of all of the “behind the scenes” work that takes place for that to happen.

Finished logos, brochures, or booklets may look simple, clean, and straightforward as finished products, but they took more than just two to three hours to create. Keep in mind all of the creative brainstorming, sketching, drafts, revisions, and more that were required. Good designers are equipped with the talent and skills to work quickly and efficiently, but not lightning fast, 100 percent of the time.

Take these thoughts into consideration the next time you’re thinking of putting together a budget and timeline for a project. Most people know that it requires significant time and effort to turn nothing into something—and anything worth doing is worth doing right. The same applies to graphic design.

Think about the point you’re trying to make, to the audience you’re trying to reach.

What is your vision for your piece? You don’t have to picture it perfectly in your mind, but do have a general sense for what you like (or don’t like). Think about colors, available logos, basic layout, a page count, document size, the use of graphics, pullout info or quotes, and the messaging that you will be trying to communicate.

Remember that less is always more. No matter how great your content is written or the terrific meaning behind it all, nobody is going to endure an entire page of nothing but words. Everyone is drawn to visuals, colors, and pretty pictures—so consider the use and placement of these, as well as call-to-action items, to break up your copy. You want to engage an audience immediately and keep them there, not make them run away. Remember, white space is a good thing.

Avoid terms such as “make it pop” or “surprise me.”

During brainstorms and pre-design conversations, it’s common for a designer to hear these words, but not gain anything useful from them. Maybe you don’t know exactly what you want, but try to be somewhat specific and organized with your general thoughts and ideas.

Do you want your piece to resemble something else you’ve seen or done? A designer loves to have “creative freedom,” but he or she also needs a few limitations, or at least what the client doesn’t want. They may seem like little things, but let the designer know colors you hate, types of photos to avoid, or fonts that you don’t like. This will help the designer in a few small ways, which will result in less wasted time later.

Give the designer final copy and usable images.

Basic design and copy edits are a given with any design job and a couple extra rounds of revisions are normal and expected, but try to limit it to no more than two to three. Also, try to collect and send revisions in one email, or discuss during one phone call. Avoid sending John’s revisions separately from Jane’s, not to mention the other three people’s changes involved in the reviewing and approval process.

Try to avoid grabbing a logo or photo off of a company or organization’s website. Images pulled from the Web are low-resolution and do not reproduce well on printed pieces. They may be OK to use in a digital piece, like an HTML newsletter, but not in a print product.

Trust us.

Most of the time, a designer has a good reason for doing something. Maybe you never considered the effects that certain typefaces, colors, space and photos have and the way they all work together in design, but they’re the basic ingredients that a designer cooks with every day.

Put trust in the designer and give that person creative freedom—but don’t send the designer into battle unarmed and unprepared. Communicating your basic ideas, visions, and target audience, and giving him or her a few references will benefit both of you.

Understanding and respecting what a designer does, the time and effort that goes into what they do, and speaking (just a little bit of) of his or her language will result in a better quality end product, which will only make both of you happy.

Portions of article sourced from Jessie Ford a graphic designer at CMA (@CMABuildsTrust), a national public relations agency based in Kansas City, Mo

Branding Style Guides..

Branding style guides… what are they?  and how can they help you?

If we are creating a logo and visual identity for you we recommend producing a brand guidelines document.
This illustrates to other designers and graphic professionals the importance of maintaining a consistent brand image for your company through careful use of the logo, typefaces, colours and placement of elements on a page.

A document such as this often covers do’s and don’ts and provides an incredibly helpful resource to others. It also demonstrates a level of professionalism within your company that marketing and brand image is an important asset you maintain and protect.

These documents can be as short or as long as you want.  Sometimes they are simple in that they only address logo, font, and colour requirements while others are more in depth and go into application uses, logo misuses, sizes, styles and an assortment of other issues.

If you do not have a style guide for your business branding and marketing, you should seriously consider getting one. Brand identity is directly related to your reputation and recognition in the marketplace.

Call us today if you would like us to create one for your business on 07 5571 5779 or email us!

Digital Artwork: Who Owns It?

This is a very good question that can have varied and complex answers, ranging from copyright issues to clients’ rights. To keep things simple we’ll stick to these two main areas: concept design and digital artwork. (For websites and copyright, keep on reading!)

1. Concept Design

All concepts developed in order to produce a design are the copyright of the designer or company who produces them. The client who’s paying the design firm or graphic designer has the right to use the final product only, not the concepts developed along the way. The concepts developed to create one final piece is the designers’ Intellectual Property (IP).

Usually when a design is finalised, copyright is assigned to the client.

2. Digital Artwork

In general terms, the digital artwork (the working files) belongs to the design firm or designer. The working files contain expertise, the ‘know how to’ of putting together all the pieces that make up a design.

The client has the right to use the final product, usually a Page Description File (PDF), which is a digital file. But it’s important to understand that PDFs are not working files.

PDFs are good as a ‘final product’ but not if a client wants to be able to modify the graphic designer’s work.

For example, let’s say a client called Brian engages a graphic designer called Tom to design a brochure for his new business. Brian provides Tom with the logo, photos and text.

Tom presents two design options for the brochure concept: option A and option B. Brian likes option B… so what happens to option A? Well, as part of the design concept Tom’s provided that won’t be used, concept A remains the property of Tom.

Brian then signs off on the brochure and Tom sends it to the commercial printer and 1,000 brochures are printed.

Brian has paid Tom and the printer. Brian gets his 1,000 brochures and asks Tom to give him the digital artwork for future use.

Tom now sends the PDF file to Brian, but Brian is expecting a working file, so he can make future changes himself. Tom refuses to give his working file and Brian is upset: “I’ve paid for the job”! he says. But Tom knows that giving away his working file means, giving away his Intellectual Property (IP).

In this case, the brochure’s IP is:

1. How to prepare the photos for commercial printing:

a) what software

b) what resolution

c) what type of file they need to be in order to be used effectively.

2. How to prepare the digital layout.

3. How to prepare the final prepress file for the commercial printer.

All of the above is the expertise Brian expected from Tom, but he shouldn’t expect to receive the ‘know how to’ as well as the design work.

If you imagine Brian going to the commercial printer and asking for the film or plates used to print the brochure it’s the same scenario. Brian is paying for the printed brochures, but not the technology/hardware used to make them.

Think about Coca-Cola and its famous secret formula. When you buy a Coca-Cola drink, you’re purchasing the drink, not the formula that creates that drink. Or imagine going to a restaurant and paying for the meal then asking for the recipe because, after all, you’ve paid for the meal… Well, you get the idea.

The same principle applies to design work. You engage a designer to provide you with a solution for a specific marketing problem or need. If you also want to access the working files, that’s another issue.

So what happens if you need the working files for your art work?

Graphic designers need to lay out clear terms and conditions for their work so that their clients know what to expect.

If you need the working files for the design commission just let your graphic designer know in advance that you’d like the working files as well as the completed product, they can then charge you accordingly. Usually an extra fee is charged for giving away working files.

When you contract a graphic designer to create a design for you do you sometimes need the working files? Or would you prefer to ask the graphic designer to look after them for you so if you need to make changes in the future they can be done with the same professional care as the original version?

Websites

Copyright laws where created long before the internet. The “All rights reserved” is a myth on the internet because people share content freely (let alone, copy and paste stuff they shouldn’t!)

Your web developer, web designer or even you, can not claim ‘ownership’ because whole websites are not protected by copyright. This is because websites are made out of several components: text, photos, images, logos.

Generally speaking, Websites involve 3 main areas:

  1. Site Architecture
  2. Web Design (this can be done by a graphic designer)
  3. Web Development

Each of the above components has its own implications regarding copyright. For instance: Web development.

If the site is done using a Free Open Source application, ie: Joomla, WordPress; the client is paying for the expertise of putting the site together, but not really paying for the application that runs the website. All free open source applications are that: FREE for the world to use! So neither the client nor the web developer can claim ownership of the systems used to run the site.

If a client is paying for a  Custom Made Web application to run the website, then, the copyright remains with the web developer, but the client gets exclusive or limited rights to use it.

In the case of the Web Design, the design can be based on a template or custom made exclusively for the client. Either way, all digital files must be given by the graphic designer to the web developer. Sharing native files such as layered Photoshop files is a very common scenario and graphic designers must consider this when offering such services.

Communication between developers and designers is the most important part when developing a site, keeping the client’s best interests must be main priority for both developers and designers.

I’d personally recommend anybody that is engaging somebody for the creation of a website, to get it all in writing and ask questions:

What if I want to host my site somewhere else, can I take the site and do it?

What if I want to use a different web developer? Can I take the files somewhere else?

For more information on Websites and Copyright, visit the Australian Copyright Council website.

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original article written by Taty Hindes.

Taty holds a Masters degree in Art and Design (Boston, Massachusetts, USA) and a Bachelor of Graphic Design.

With over 27 years of international experience in Art Direction and Graphic Design, Taty has also lecturer about Graphic Design and Typography at universities in America and Sydney. Taty is also a Fulbright Scholar.