Category Archives: Business Strategy

Say what you can’t NOT say….

If you really want to own your power – say what you have to say.
Say it.
With conviction.
With belief.
Say it because you can’t NOT say it.

Sure there will be people who do not like what you are saying. At all.
So what?
Does that affect you?

It Shouldn’t. Others opinions are infinitely varied and it does not matter what ‘they’ think.

If it does, then you need to stop looking outside of yourself for validation and approval. That is a long sad unfulfilling road to travel.

When you believe in something and feel strongly about it to the point where you have to share it, tell it to the world, write about it and talk about it and sell it – then it matters not what others say.

You are standing in your truths. Your beliefs.And when you say what you are meant to say, unfiltered, unedited, unapologetic – you are standing in your power.

We are not meant to please or appease everyone.
And you wouldn’t want to.

So stop trying.

Just be you.
Say what you gotta say.
Don’t hold it in – let it out.
Share you message, your art, your energy, your passion.

THAT is when those who matter will listen.

We don’t want to hear what you THINK will please everyone.
we don’t want to hear what you think will sell the easiest.
We want to hear your truth.
We want to hear your passion, your conviction…
What you WANT to talk about.
What you NEED to talk about.

That is what we want to hear.
That is what people want to buy.

Own you power.
Say your words.
Share your message.
Stay on your path and do not worry about what everyone else is doing.
It’s none of your business.

YOUR business is your business.
Share THAT with me.
Tell me about it and why you are so passionate about it, why you are so good at it, why it is your superpower.

That is what it is about.
What it has always ever been about.

Who the fuck are you and why do you do what you do?
OWN it.
BE it.

Don’t let anyone stop you.
Do what it takes and keep going.

This is what makes YOU your brand.
All of it IS your brand.
Your truth.
Your message.
Your art.
Your business.
Your superpowers.
Your unique skills.
Your gift.
WHO you are.

Make sure you let it out, your way and BE who you’ve always meant to be – share it with the world.
BE EXTRA YOU!
To not do so would be selfish.
You would be depriving us of your power!

So…. what is it you are meant to say?
SAY IT!

xx
Steph Zahalka

remember, you really CAN have it all – just #followthefeelgood

PS —-
My last branding workshop that I did with Gold Coast Girls in Business SOLD OUT!

I am DOING IT AGAIN! but it will be totally online and I will be running it LIVE in a private FB group as a 10 day program!

Over 10 days – you will learn 10 kick ass proven strategies that will make your brand stand out and SHINE LIKE A DIAMOND!

It’s time that you stood out among the masses so you can be seen and heard as the ONLY OPTION for them to choose!

Hell yeah!

Message me for details

Let’s talk money, honey!

Ooooh How much is that?
Let’s talk about money honey and pricing your shit!
Here are a few key tips! 💰

📌#1 NEVER compete on price. N E V E R !

This is a massive mistake because there will ALWAYS be someone out there who charges less than you… sometimes a LOT less. I see it in the design industry all the time. Someone puts a post asking for a logo or flyer and 35 people comment in the first 1.52 friggin seconds saying they’ll do it for $50. HOLY fuckballs batman. 
How does anyone who is any good or values themself even a little bit compete with that? You can’t. You stand in your power, your value and charge what YOU charge. If someone wants your quality of work, they will hire you. Not everyone buys the cheapest shit out there.

📌#2 Overdeliver VALUE.

Whether you charge a little or a lot like $5k or more, you will ALWAYS want to overdeliver on value. Make them feel like they underpaid by giving them that something extra that turns them into raving fans – it will make you feel good, them feel good and you now have someone who will tell everyone about you and refer you to others. #WINNING!

📌#3 Position your pricing as an INVESTMENT not a cost.

You’re not selling a mattress to someone, you’re selling years of excellent, comfy, satisfying sleep. You are solving a problem that will make their life or business easier… it’s not a cost that no longer has value once consumed – that is an investment.

Always focus on VALUE…. always make sure you keep in mind what you are giving your clients, the problem you are solving and that it is clearly shown to be an investment!

HAPPY FRIDAY and remember – you really can have it all if you just #followthefeelgood

xx
Steph Zahalka

PS………………..

If you are feeling like you could use some support or guidance on what you’re offering, your pricing, value and all that jazz – then you should check out my 6 month program – to get crystal clear on all of this and so much more! Only a few spots left….

I’ll show you what the next move is, 
what action to take and when to take it, 
how to price it confidently and 
how to step more fully into who you are 
which then shows up authentically in your brand and your business and your services and offers.

I’ll show you how to simplify
the million business ideas in your head, 
get clarity around what you should be doing & 
creating NOW, what to charge, 
and learn how to put all the pieces together, 
and market it all for fast results, 
happy customers, 
and exciting momentum.

Let’s LIGHT YOUR BRANDING ON FIRE babeh!

If that sounds like “OMG where have you been all my life hell yes” – then click this link gorgeous
xx

Branding Unleashed

When you consider your brand, you need to consider all elements of it!

It not just your logo… it is not just your business cards or fancy email signature… it’s not your website either…
it is EVER SINGLE touch point that people have with you and your business INCLUDING
how you talk,
what you say,
WHO YOU ARE and
so so much more!

It’s what people say about you when you’re not in the room!

Make sure you CAREFULLY CRAFT all elements of your brand, your voice, your language, your tone, your words, your messaging, your online presence, your posts, your offers, your attitude – YOU 👑 – EVERYTHING to be exactly as you desire your brand to be so what they DO SAY is exactly what you WANT THEM to say!

You need to position yourself as the leader and influencer of your industry in the MINDS of your audience so you are the ONLY choice when buying.

If you have been following me for more than a minute, you should understand how important a brand actually is and how in-depth and detailed it can be….

It’s not something that can be fine tuned and perfected over night or even in a few days or week.
We need to extract YOU!
Your essence,
Your purpose,
Your unique skills that POSITIONS you and your business as a LEADER!

Lucky for you I have CAREFULLY CRAFTED a signature program that will allow YOU to carefully craft your “stuff” into YOUR PERFECT BRAND.

BRANDING UNLEASHED is here!

This is a group program that is 8 weeks of diving deep into every important aspect of your brand so you can hone in on those things that matter, that move you forward, that take you from ‘one of them’ to ‘the expert’ in your industry. You WANT and NEED to be the name on everyones mind when someone needs your services.

We will be unleashing all of YOU and who you are and what you are meant to do in this world to be of service, make an impact and make money while doing it.

We will extract your PURPOSE
Your mission
Your SUPER POWERS
and UNLOCK the leader you were meant to be…
EVERYTHING I said above in my post – all touch points
and UNLEASH it all!

By working with 100’s of clients over the years, I have a tried, tested and unique process for extracting all of those special skills, unique qualities and your brand story from inside of you and connecting THAT to your business so that your business IS YOU! … not some external thing.

YOU are your business and your business IS YOUR BRAND.

This is all touch points PLUS the profit stuff, target audience, the signature offers and high and low ticket services, your voice, message – all of it!

Then…. ooooohhh then… the exciting part! The fun part….

We dive into the visuals and make sure that you create the most perfectly positioned influential BRAND for you to UNLEASH out to the world –

⚡️So you can attract your perfect audience and ideal clients.

⚡️So you can sit back and let your message and voice and brand be the beacon that calls them in.

⚡️So you can really, truly be you and work and play and act from a space of already being who you were meant to be because your brand and your business and your offers and products and services are in alignment with each other and YOU.

⚡️So making money is easy and just happens because you are in flow with it all!

It all becomes so EASY and fun when YOU are fully unleashed and free to be you in life and business and everywhere.

You will wake up in the morning excited to work, because work isn’t work when it is doing what you love and what you are meant to do.

You will lay down at night content and satisfied and joyful that you did what had to be done today and lived your life as you, fully and authentically you – the leader, expert and influence that you are.

THIS is BRANDING UNLEASHED!~


And, I invite YOU to join me in UNLEASHING the leader within you, your IMPACT, your PURPOSE, your MISSION and your MESSAGE.

But this isn’t for everyone.

Those who merely want a logo so they can sell shit just to make money – which is fine, but not what this is about.

I want to work with the passionate ones, the VALUE CREATORS, the PURPOSE DRIVEN and FUTURE FOCUSED ones who are NOT afraid to be all of themselves in all their glory, step into a position of influence and leadership and announce it proudly to the world!
The action takes.
The rule breakers.
The ones who will do what it takes.

This is for the ones whose souls are screaming on the inside to be UNLEASHED.

Who crave freedom, who thirst for status and desire recognition.

The ones who KNOW that they are meant to do more, be more, have more and have the mindset to joyfully make it through the whole thing.

If this is you – then I invite you to PM me for details.

This is a group program that goes for 8 weeks to fully UNLEASH you and your brand – mindset, strategy and ACTION work included.

I only release this program a few times a year – do NOT miss this opportunity to step into your leadership and create a brand that people trust and buy from over and over again.

Your brand is what people say about you when you’re not in the room. What do you want them to say?

Let’s give them the UNLEASHED version, so they don’t ‘say’ anything– they shout it out and share you with the world and become your raving fans and loyal followers and dedicated buyers!~

BRANDING UNLEASHED!
Message me 💛

xx

Do you need a personal BRAND?

Do you REALLY need a personal brand?

Sure, businesses have a brand, even though a lot of them really don’t fully understand what it really is.

But as a consultant, an executive or corporate leader, or an entrepreneur or micro business, sharing your message, selling your services, just being YOU…DO you need a personal brand?

Short answer YES.
Long answer HELL YES you do!

It doesn’t matter how good you are at what you do if nobody understands WHY they should work with your or why they should HIRE you.

You may be thinking “I don’t need a logo to just be me and do my thing”… but, a personal brand is not just a logo.

A brand is the way that you package up the WHOLE PICTURE of
what the hell it is you do,
who you are,
why you do it,
who you want to work with,
who you don’t want to work with,
why they should hire you,
what your message is,
what you offer,
the way you talk,
the way you write,
the way you do things,
AND…
The way it looks, how it feels, your high end and sophisticated branding and visuals.

It is the essence of all of YOU packaged up in a way that your audience and dream clients can recognise and relate to.

Plus – this is the best part – your BRAND is the perfect way to show everyone your expert status and expert skills! When done right – you are seen as the LEADER in your field!

So, YES, you do need a personal BRAND!

It is the perfect time to sit down, dig deep, extract your special skills and unique talents, and figure out who you are and create a powerful BRAND~

If you don’t know WHO you are or WHY you do it, then you will never reach the level of success that you desire. You need to be in alignment with your business and you do that with your branding.

You do that with a BRAND Strategy Session!

If you’re READY to get really CLEAR and finally have a brand that shows the world the real YOU, the real stuff you DO and WHO you do it for, then a BRAND Strategy Session is perfect for you.

Because what I really want is to help business leaders rise up and discover WHO THEY ARE and reveal their unique skills and step into who they are meant to be in life and BUSINESS.
I want to help you create a BRAND that is truly authentic, totally 100% unfiltered YOU.
And THEN the magick happens.

There is a reason that you are HERE.

There is a reason that you are reading this RIGHT NOW.

It’s time to stop hiding .
It’s time to truly step into who you are meant to be.

I love walking determined and ready business owners & entrepreneurs through my unique process of unleashing yourself and your brand and I’m offering a complimentary “Brand Strategy” session for qualified business leaders.

If you’re so DONE with the old, stale, “not really you” or what you’re about brand, and you’re ready to own your space in the biz world and up-level your brand then together we will:

– laser in on where you’re currently at and what’s keeping you stuck there 
– tap into your unique & special skills that make you the one-of-a-kind that they need
– dive into who your audience is why the need you
– map out a plan for the best next steps for you to get you where you want to go

These sessions always fill up fast and space and time is limited, so book in quickly. And please, only if you’re serious and ready for a big shift and creating a magnetic AF brand! 

If this is you and you’re nodding your head YES YES YES, I can’t wait to dive into this with you.

CLICK HERE TO BOOK A CALL
I am have limited space and time for these amazing brand strategy sessions.


xx

Give & Ask. the End

Hey hey beautiful badass boss babes (and boys)! 🤭

I know we are in the middle of limbo – that time between Xmas and New Years where you have no idea what day it is or what to do with yourself – so….

As you sit there wondering which way is up (or maybe you are in hustle mode), here is a little tip for you to take into 2019 with you!

Do you know what 2 key things that you can do to grow the shit out of your business, audience and income?

🔥GIVE & ASK🔥

Give massive value and then ask for the sale.

Give give give to your audience, give them value, give them what they need,

THEN ask for the sale.

I can hear you with your ‘I don’t like selling or I feel bad…” bullshit… get over it.

Sounds harsh but put on your entrepreneur or business owner panties and fucking sell.

If you really believe in what you do and what you offer and your service and product is something everyone should have then you should be WANTING to sell the shit out of it every single day.

🙌🏼 It would actually be selfish and rude of you to not share your awesome shit with me so i can buy it!!!

If you don’t feel like that, then create better shit.

If you feel bad selling your stuff, it’s time to think about a career change or figure out what you really want to do, what excites you and sell that!

GIVE & ASK

THE END.

Speaking of giving… I have something super fucking amazing to GIVE to you!!!

By the way – I’m Steph,m your badass branding expert and designer. I don’t just “do logos”… I’m the chick that’s gonna kick your ass into clarity and extract that special sauce – what it IS that makes you YOU – and connect that with your BRAND, your business, your passion, what YOU are called to do… and then design the shit out of it with my mad design skills! 🤩👊🏼

I’m doing a FREE mini live training on figuring out WHO the fuck you are and BEING your brand.

Time to STOP being boring!👊🏼

I’ll show you how to let it all out and BE the REAL YOU and run you’re business from the place of being the most real, badass, authentic version of yourself which leads to it all being easy and fun!

When you show up as the real YOU and not a fake, superficial, ‘professional’ YOU, you’ll attract better clients, better money and have a brand that really stands out because people will resonate with you.

It’s an energy thing baby!

But it’s also a practical thing.

I’ll explain it all and show you how in my free live training.

EMOJI 🤩 me here if you’re interested!

🔥❤

And remember… you really CAN have it all of you #followthefeelgood

Xx

You should NOT be selling your TIME!

 

As creatives and service based businesses, you should NOT be selling your time.

Do not charge hourly rates EVER – because that does not take into consideration your talents, your skills, your investments on education, your years of experience, your total value!

What you are selling is your talent and a final creative product, that will meet or exceed our client’s expectations!

You need to price your work accordingly.
It’s all about the VALUE – not the hours.

You are not being paid to work really hard, nor are you being paid to struggle to get the assignment right.

Your client is paying you to DELIVER GREAT WORK on time, every time.

You may think to yourself – but it’s so easy for me and I can do that like in half an hour, how can I possibly charge so much?

Because they can’t do what you do.

They don’t have the skills, the experience, the knowledge or years of know-how to get the job done the way that you can.

That is what they pay for.

To not have to spend 20 hours doing it themselves.

You are solving a problem for them and it’s worth money honey!

And yes, over time, you will get faster at completing projects or services for them, and yes, it will also be easier for you to produce better quality work for them over time because you are getting more familiar with their company, their messaging, their market and audience.

But all of that will make you MORE VALUABLE, not less so.

So do NOT discount. Holy shit NO!

If anything you should raise your rates every year or as the value goes up and you become even more of an expert.

And, before you start filling your head with the whole ‘I’m not worthy’ or ‘who am I to charge that much’ bullshit – STOP!

First of all, you are so more than worth any number you come up with, but secondly, it’s not about that anyway.

Of course you’re worthy and of course you know you’re good at what you do.

But it is also about what you are giving them.  Excellent service, your solving their problems, you give them an outcome that they can’t do themselves.

And… when you can deliver better and stronger  work and doing it faster – then you should BE PAID EVEN MORE!

So, never ever EVER sell your time for money.

Sell your value and then deliver that value!

xx

 

 

……………………………………….

I am putting together a master class or possibly group program for creatives and designers – to give them the loving ass-kicking they need to level up their design or creative business!

Do you want to charge more?
Do you want more clients?
Do you want to increase your value?
Do you want to take on more work and get paid handsomely for it?
Do you want to know how to scale and grow your business so you can sit by the pool drinking pina coladas while the work gets done?
Do you want access to the strategies and templates and all the things that you could need to level up your creative biz?

If yes – then please message me here – I’d love to know what you want to know or learn and if you are interested in such a program.

thanks xx

What are they saying about YOU?

 

When your back is turned, what are they whispering?

When your not in the room, what are they saying?

When you share your message and sell your wares, what are they thinking?

This, my friends, IS why your BRANDING is so important.

By the way – Your brand is NOT your logo!

Your brand is NOT your website or business card or your fancy shmancy custom email signature.

It is EVERYTHING.

Your BRAND is EVERYTHING!

Every single touch point that someone has with you and your business is your brand.

Every message you share, every word you write/type, every offer you put out, every product you sell, every service you sling…

Every time you interact on social media or at an event or dealing with customers and even your team and staff…

Every ad, every flyer, every brochure, every post, every video…

Your logo, your website, your sales pages, your funnels, every piece of visual marketing….

It is all of it!

There are a million other businesses doing what you do, selling what you sell, with the same experience and qualifications, the same company colours, similar name, possibly the same freaking logo (if you went cheap ass and got it done on fiverr)…..

What is the only thing that makes your business different?

YOU.

It’s the only thing.

That is your brand.

Your brand is the WHOLE PACKAGE.   It is all of YOU!
It is the entire puzzle in which the logo is just a small visual piece of.

BRANDING IS WHAT PEOPLE SAY ABOUT YOU WHEN YOU’RE NOT IN THE ROOM.

If you are grumpy and shitty at the world and that comes through how you deal with customers, staff or comments or your presence on social media – sorry to break it to you, this is your brand.

Do you want a shitty brand? Then keep on keeping on with a (possibly fabulous or maybe cheap) logo but mediocre, fake, forced, half-assed everything else.

Do you want a badass, highly sought after brand? The keep on keeping on being all of YOU everywhere you are online and in real life- totally authentic with all touchpoints on POINT!

Here’s your golden nugget !!!
*** Make sure you CAREFULLY CRAFT all elements of your brand, your voice, your language, your tone, your words, your messaging, your online presence, your posts, your offers, your attitude, YOU, EVERYTHING to be exactly as you desire your brand to be so what they DO SAY is exactly what you WANT THEM to say!

So…. what are they saying about YOU when you’re not in the room?

xx

 

 

You now understand how important a brand actually is and how in-depth and detailed it can be….

It’s not something that can be fine tuned and perfected over night or even in a few day or week.

Lucky for you (cheeky I know) I have CAREFULLY CRAFTED a new program that will allow you to carefully craft your “stuff” into YOUR PERFECT BRAND.

BRANDING UNLEASHED is here!

A 6 week intensive – where You and I work privately 1:1 fully unleashing all of YOU and who you are and what you are meant to do…

We will extract your purpose

Your mission

Your SUPER POWERS

and UNLEASH it all!

I have created, over the years, a fabulous way of extracting all of this juicy yumminess from inside of you and connecting THAT to your business so that your business IS YOU! … not some external thing.
And not just woo-woo stuff…  the profit stuff,  target audience, the offers and services, your voice, message – all of it!

Then…. ooooo then… the exciting part! The fun part….

The artsy fartsy part where I get to design the shit out of it and together we create the most perfect, soul aligned BRAND for you to UNLEASH out to the world –

So you can attract your tribe and soul mate clients.

So you can sit back and let your message and voice and brand be the beacon that calls them in.

So you can really truly be you and work and play and act from a space of already being who you were meant to be because your brand and your business and your offers and products and services are in alignment with each other and YOU.

So making money is easy and just happens because you are in flow with it all!

It all becomes so EASY and fun when YOU are fully unleashed and free to be you in life and business and everywhere.

You will wake up in the morning excited to work, because work isn’t work when it is doing what you love and what you are meant to do.

You will lay down at night content and satisfied and joyful that you did what had to be done today and lived your life as you, fully and authentically you.

THIS

is BRANDING UNLEASHED!~

And, I invite YOU to join me in UNLEASHING your badass within, your SOUL,  your PURPOSE, your MISSION and your MESSAGE.

But this isn’t for everyone.

Those who merely want a logo so they can sell shit just to make money – which is fine, but not what this is about.

I want to work with the passionate ones, the bold and audacious ones who are NOT afraid to be all of themselves in all their glory and announce it proudly to the world!

This is for the ones whose souls are screaming on the inside to be UNLEASHED.

The ones who KNOW that they are meant to do more, be more, have more and be happy as fuck through the whole thing.

If this is you – then I invite you to PM me for details.

This is private 1:1 work, 6 weeks to fully UNLEASH you and your brand – mindset, coaching and DESIGN work included.

Your brand is what people say about you when you’re not in the room. What do you want them to say?

Let’s give them the UNLEASHED version, so they don’t ‘say’ anything
– they shout it out and share you with the world and become your raving fans and dedicated followers and tribe!~

BRANDING UNLEASHED!

PM me here 

It wasn’t them, it was ME!

 

I had a realisation last night – around my business that has been happening for awhile.  The not so pretty side of “where the fuck is the money?”

I realised that I have BLAMED not making the money that I used to, from my business, on things like my illness and networking and my surgery and my 2nd child.

I used to make 6 figures a year in my graphic and web design business.  I had tons of clients and things were pretty good.

Then, due to my Ulcerative Colitis, which was insanely painful and debilitating, I had to be admitted to hospital, many times.

Well, at one point, I took an ambulance in and not long after was a legit CODE BLUE over the hospital speaker system.  I’ll never forget that.  The entire hospital swarmed my bed, there were so many of them. Blood everywhere.

I even remember telling them my legs were cold and they replied that I had about 4 blankets on.

Really?
Like holy shit… this was straight out of the movies I thought to myself….  “I’m so cold” always uttered before death came.

I had to sign a bunch of papers giving them permission to perform life saving surgery NOW or I would surely die.  Well, that’s fun. NOT.

I remember the whole thing until I was put under and then I woke up.  I woke up with a million tubes coming out of my neck, arm, side, everywhere!

AND….. I had a freakin bag!  A bag.  YES, a poo bag stuck to my abdomen.  uugggghhhhhh.

Anyhoo… long story short – I had to recover for months from that and had 2 more surgeries (no more bag) and more recovery time …. networking stopped.

I think during that time, I came to realise what WAS and WASN’T important to me anymore.

And ‘work’ wasn’t one of them.  Well, work that I didn’t absolutely love.

But… what do you do when you go back, keep doing what you know and what has always worked.  Right?

Things never really recovered quite the same for my business.  But I kept on keeping on, cuz that is who I am. I don’t give up. Fuck no!

Then I got pregnant with my 2nd baby, kept working, and then when it was time to have him, networking stopped… again.

But this time, I couldn’t go back.

Hubby had shift work, I had to take Nina to school every morning (during my networking time) and I had the baby.

Slowly but surely…. it all slowed down in my business.

So I learned more things and tried new avenues… all within my business – but I really didn’t love doing any of it.

And, of course, as to be expected, none of it really took off.  I was all over the place.   And none of it was ME!

And…. I BLAMED all of that lack of networking, my illness, my 2nd baby…. all of it as the reason I was not as successful as I used to be.

Basically – I just realised – EXCUSES….
Well, excuses for WHAT?

BOOOM! light bulb 💡
Excuses as to why i wasn’t bringing in the cash anymore or steady clients – BECAUSE MY SOUL HATED doing all the shit I was doing and the way I was doing it.  I realised that I was missing. My passion was missing.

I only did all the things because they made me money. And we all know, people like us don’t make money doing shit our soul hates to do and dies from little by little day by day.

So obvious, yet so hidden from plain sight.

It’s not the fault of all those OTHER things, it is MY fault.
My responsibility.
I create my reality and my thoughts and actions led me there. Nothing else.

But….. they also led me HERE. Which i am insanely grateful and thankful for!

Have YOU ever found yourself (I am pretty sure you have, we all do) blaming a bunch of external shit and circumstances on where you are and what you are doing?

Blaming others for your lack of what you want.

Blaming things for not being where you want to be, doing what you want to do, having what you want to have?

Well, my friend, it’s NOT THEM…. IT’S YOU!

Time to hop off the blame train and take some fucking responsibility for where you are.

It is amazingly freeing and powerful to realise that when it is your responsibility and your actions and your thoughts that got you here!

So… knowing all of that, what you are you going to choose?

What are you going to think about and do and what actions are you going to take – TO CHANGE what you want to be different?

Because, it’s not them, it’s you and you have the ultimate power to change it all!

Not much else to say about that –

Except, for me and my realisation — I am so stoked that I don’t do that shit anymore and only do what I love.
I am becoming more and more Steph and sharing my message, creating beautiful things, doing my art, extracting the YOU inside of you and designing the shit out of it as a brand that excites you and lights you up.

That is why I declaring that I am building a million dollar business in 2019 and nothing is going to stop me!

xx

 

 

 

Continue reading It wasn’t them, it was ME!

#HotTipThursday

 

Welcome to #HotTipsThursday – where I will share a valuable business, branding, marketing or mindset tip with you that you can use straight away!

If you post on social media for your business, or have a website, or do any kind of messaging for your service or product … then read on…

Take a minute to look through and read the words on your website. 

HOT TIP – take all of the ‘I’s’, “we’s’ and ‘me’s’ out and replace them with YOU, YOUR, OUR, US….

 

This is legit worth every second it will take to do this.

 

People are busy, scrolling, hustling, living, bombarded with information all day, every day.  If they get to your website and can’t instantly see ‘WHAT’S IN IT FOR THEM’ they will leave post haste!

 

So, take the time to make your words, your service, your products ALL ABOUT THEM.

 

When you do this, you connect, they can feel like ‘hey she’s speaking to me” or ‘omg yes, this is me’. 

When you connect with someone on that level – THEY BUY.

 

When your whole website or any part of your website is about you, they will be bored, they will leave, the don’t care. 

Hate to drop that little bomb on you (not really) but they don’t give a shit about your credentials or experience or a bunch of words that sound like you are a robot.

 

They only care about how the fuck you are going to 

  • help THEM, 
  • how you will solve their problem,
  • fix their pain,
  • give them their desires,
  • transform them.

 

So…. go now, and make your website (and social posts, and offers, and messaging) all about THEM!


Feel free to reply if you have any questions!

Have an amazing day!!!

xx
❤❤ 
…………………………………….

PS———

If you’re down for some

  • branding strategy tips,
  • marketing tricks,
  • biz advice,
  • mindset asskickery,
  • conversations
  • money making madness
  • and of course – SHENANIGANS…

– I have a private FREE Facebook group – The Branding Revolution ~ for Leaders, visionaries, entrepreneurs that want a BRAND that is aligned with their mission, their purpose and their passion and will do whatever it takes to have it!

So much value!!! Like HOW could you not already be IN it?

Go on, clickity click and join us!

👇🏼👇🏼👇🏼🔥
THE BRANDING REVOLUTION

Branding YOU, not the business

 

You know when they say the new thing to do these days is personal branding.

And you’re over here like, WTF is that? Like branding me and not my biz? Ummm why?

Well, darling, I am glad you asked.

Personal branding is not just about creating a logo for you with your name and off you go.

I am sure some do it that way, but they are missing the bigger picture here.

What I do is brand YOU.  This is where we deep dive into who you are, what you love to do, why you do it, your mission, your purpose and I also extract your SUPERPOWERS.

Then… once we know all there is to know about who you are, we find your VOICE.

This is what I brand – because I believe YOU are the most important part of the whole business equation and I want to work with that!

I take all of YOU,
every little bit,
the beginning,
the end,
the messy middle,
your quirks,
your vision,
your language,
the way you think,
your beliefs,
your truth
and I create a brand from there.

When you brand yourself first, the business, the products, the services will FLOW from there.

And… not only that, you will be more successful.

Why?

Because people buy from people. They buy your energy and your passion. They buy your confidence.
Not the service.

They buy your WHY.

In a world way too full of the same old thing everywhere you look, people crave connection. They want the real person behind a business, behind the brand.  So get ahead of the game and give them that connection.

The connection of YOU to your brand.
The connection of that brand to them.

When it is all connected and you are your brand the whole thing also becomes easy and fun. You will love what you do because all you have to do is be you.

What on earth are you better at doing than being yourself?

Imagine having a business that revolves around you being you.  How freaking easy and fun does that sound.

When you are tapped into you, ideas flow, inspiration hits, you will always know what to do next because you just do what you feel is the thing to do.

I know this may sound a bit woo-woo but it’s not. It’s a real thing. Successful entrepreneurs, millionaires, celebrities, famous people, corporate peeps – they are all starting to brand themselves FIRST.

The rest will follow – and just think when you brand yourself first, the limitless possibilities you have to do all sorts of things as they come, as you feel called.  Don’t lock yourself into a label – just be more you.

I don’t build websites, I build people.
I brand the people that run the business.

So in a nutshell – I kick your mindset into high gear, extract your superpowers and everything YOU, I create your brand and then I design the shit out of it so you have something that attracts and magnetises clients to you like a beacon, calling them in.

So, if you are a leader, an entrepreneur, a visionary, creative, coach or badass boss babe, then you are my people.  You need to step the fuck up and shine the light on YOU.

I have an EXTRA AMAZING new package straight from my new biz – stay tuned for more deets – but I will let it leak that it includes off the hook killer design work!

Until then – keep on being YOU, you wonderous thing you!

xx