Category Archives: Business Strategy

People buy WHEN they feel understood…

NOT when they understand you.

I see it so often ~ business owners and entrepreneurs out there starting their business with a product or their service or program. They think ‘Hey I have a great idea here and there is a market for it… so I’m gonna start a business and sell it”.

Okay great!
But…..

The problem here is that if this is what you do straight out of the gate, start looking for clients and try to sell, you’re gonna hit a big fat road block. You may get a few sales, but it will be inconsistent at best. You may get some clients, but they probably won’t be your perfect dream boat clients.

You need to start with your FOUNDATION people.I’m not just talking about your logo and website or social media pages. YES of course you need those things.

But FIRST & FOREMOST you need your foundation. You need to understand your BRAND and be able to convey that to your people so they know that you can help them.

You need to know exactly what it is that you do,
the problems you solve,
how you solve them,
WHO you solve them for,
why you do it,
why you are passionate about it,
how you say it,
what you say,
how you show up,
who you are
then…..

You need to have a CRYSTAL CLEAR message that your people will understand.
Be freakin’ clear about it.
Don’t use language they don’t understand, don’t use big words because YOU think it makes you sound like an expert. It doesn’t. An expert knows how to speak to their audience and let them know how they can help them.

Not only that, YOUR PEOPLE will need to feel UNDERSTOOD before they buy from you.

Let me repeat that for you – (copy this shit down because it is gold) ⚡️ PEOPLE BUY WHEN THEY FEEL UNDERSTOOD, NOT when they understand you.

Have a look at your business from an outside perspective.
Check out your social media pages, your website, your messaging.

Would you instantly know what it is that you do and what problems you solve?

Do you know within a few seconds the results that your clients get or the transformation they receive?

Does your copy, your services, your BRAND make you feel understood?

Or is it all over the shop, confusing as fuck or cluttered with unnecessary information that nobody really needs (or wants) to know?

If you are not crystal clear with your message or your foundation is wobbly AF and nobody really knows exactly how you can help solve their problems – then you need to put everything down and hop on a call with me.
Like yesterday!

I am opening up a few spots for some quick strategy calls to give your branding, your foundation, your business a HEALTH CHECK and see where the leaks are so you can take action to start fixing that today!

click here to book your call


I am only opening a couple spots – so if you’ve ever felt called to chat with me or to find out how to get clarity on any of the above – to fix those leaks – BOOK IN NOW!


This is the shit that I love to do.

I look forward to strategizing with my action takers out there reading this right now!

xx

How to know if it’s time to REBRAND your business…


There comes a time in every business, when they realise that what they started with – their logo, their mission, their purpose, what they even do and how they do it – has evolved into much more.


It’s okay to have started with a cheap logo or even an expensive one.
It’s okay to have started with the bare minimum.
It’s okay to have not been crystal clear on what you do and how you do it when you started.
It’s okay to have had no clue about your target market and how to reach them.
It’s okay to not have known anything about branding and the foundation of your business when you started.

It’s bloody brilliant that you JUST STARTED at all!

Most people don’t.
Most people don’t have the guts and gumption to go for it.
And most of those that do – give up.
It’s usually because they can’t get leads and clients or their not making any money – usually both.

It’s pretty normal in business and entrepreneurship to hit a point where what you did back when you started just isn’t working anymore. And this is a good thing! Embrace it. Businesses that don’t grow and evolve and expand and fine tune what their about, will fail.

When the time comes to grow and to get CRYSTAL CLEAR on all the things that make up you BRAND … who you are, what you do, how you do it, how you say it, what you say, your vision, your mission, your purpose, your audience, your logo, your marketing, your brand visuals, your imagery …. ALL OF THE THINGS –

Jump in with both feet and get excited for the next phase or chapter – the NEXT LEVEL because this is where you will find your power, your success, the money, the clients, the JOY and HAPPINESS of doing what you love YOUR WAY with the ease and flow of just BEING YOU!

Read this list and see if it’s time to REBRAND your business…..


1. You need a new level of YOU in your business….it’s time to be real and unapologetically YOU… your brand needs to be screaming WHO YOU ARE and really shouting out your passion otherwise you will be lost in a sea of sameness and your perfect clients won’t even SEE you or HEAR you.

2.Your current brand doesn’t LIGHT YOU UP and EXCITE you…. its time to not be mediocre and “one of them” or “me too” about your business, your purpose, your life, your vision, your focus, your everything! You’re ready to CREATE something powerful and meaningful that you are truly passionate about…. something that you can’t shut up about!

3. You’ve OUTGROWN your original mission and purpose…. as you spend more and more time in your business you start to realise that you like some things more than others and you prefer working with particular types of clients over other types. You are READY to get CLARITY on your purpose and what problems you solve and HOW you solve them. Your VISION has grown and it’s time to level up and expand.

4. You crave a new audience…. the people you want to be around has evolved, you want followers who are more aligned to your purpose and vision… you have a message that needs to be heard by YOUR people but aren’t sure how to get that message to THOSE people.

5. The world around you is changing and evolving… yes even though it is scary to dive into new marketing avenues, you KNOW that you must stay AHEAD OF THE GAME. Funnels, email marketing, social media, networking…. all of the things to keep you SHINING LIKE A DIAMOND in a sea of competition and saturated marketplace.

If ANY of those had you nodding your head YES and you feel that it’s truly time to take that next step into the NEXT LEVEL of your BUSINESS and your BRAND …. Then

Why your site is boring as batshit…

Would you like to know what the NUMBER ONE thing that you can do to make your website stand out from all the others that do the same shit that you do?

STOP MAKING IT ABOUT YOU!

Yeah, yeah…. I’ve heard it before… 1,873 times to be exact (not really but you get it) …”but I have to tell them about all my experience” or “I’ve done this, that or the other and they need to know,” “I have these degrees, I’ve worked with this person, I know this….”

blah blah freakin blah.
Snore fest.

I’m sure your about page is a snore fest as well. And your home page. And probably the whole thing. #sorrynotsorry

Oooh did that hurt your feelings? Are you sitting there thinking “My site is awesome, it has all these things that say how experienced and amazing i am”
Well. like I said – B O R I N G…

Sure, some of you may be an exception, but most of you aren’t. You have a boring site that talks all about YOU.

This is why, if you switch it up and make it about THEM instead of you, you will stand out…. cuz everyone else makes their website about themselves.

While I do indeed preach like it’s my business (it is) to #bemoreyou and own your badass self like a boss… what I do strongly advise against is making your website all about you in a way that sounds like you only care about yourself and how good you are rather than about the people that you are here to help.

Big difference.

So, as I was saying before, stop making your site about you and make it all about them. 
Talk TO them in your copy, 
Tell them what their problem is and how you can solve it.
Relate to them so they feel like you KNOW them and then tell them how the benefit from hiring you.

DON’T
Talk AT them
Tell them all about your experience with what you do
Give then features and credentials of what you do.

See the difference?
It may seem simple or not necessary, but it really will change everything.

Do it. Because the reality is people don’t have time to fuck around, sifting and sorting through your messy website trying to find how you can help them. They want to know what’s in it for them as quick as possible and get on with it. If you don’t convey that as soon as they land on your site, they’re GONESKI’S.
Off to your competitors.

Trust me – go to your website right now and read your home page and services pages. Can you see how you can change your copy to be all about them?

OH – and I do have more for you 🥳🥳🥳- 
this idea actually just came through me as I was writing this post….

In my facebook group The Branding Revolution – I am going to give you my top 5 CONVERSION strategies and tips to turn your website into an ‘asset that works FOR you’ over the next 5 or so days.

Clients have paid me hundreds of dollars to give them these strategies when I go through their websites. NOW – I am gifting my 5 best conversion strategies to members of my group.

I won’t leave this content in there – it will be removed at some point shortly after I finish it – I’ll package it up and turn it into a course or make it a bonus for other courses.

Which mean, if you’re not in the group – JOIN NOW.

You’re not gonna want to miss this! Legit – my top 5 website conversion strategies to turn your website into a machine that makes them want more, that makes them click, that makes them need YOU.

JOIN the group now! I’ll start Monday!
See your badass self in there.
xx

SUCCESS TIP #999

~ SUCCESS TIP #999 ~

So….. 

(is it weird that I start almost all my posts with ‘So…’? 🤔🤔)

One of the things that I do with my clients, and specialise in, is helping them really nail their messaging.

Yes you should sell. Sell all the time. It’s your job. If you’re an entrepreneur, you need to sell or you don’t make money.

But…. before you just throw up a promo post to buy your product or say ‘i can do this for you for $xx’ or join your competition…. you need to ENTICE us first.

Tell us why we NEED this particular thing or service or you in our lives. 

Tell us about what we can get for it (hint- the outcome!)

Tell a story, ignite our imagination of how we would feel or look after having it done. 

This is the stuff that people click on – 

NOT just the ‘hey I’m running a giveaway’

I would love to see you post with some cool and interesting info that might be unknown about your product or service.

Give us some tips or suggestions or anything that will make us think, “oooh I may want / need to do this”. 

Give us some valuable advice or educate us with information that we can use right away that has something to do with the product or service that you want to sell.

Tell me how fabulous I am going to look after getting this done and that I’ll turn heads and feel amazing and take a million selfies 😍📸!

Tell me how I’m gonna save time and the headache of not having to do my own _____ everyday.

Do you see how selling the outcome to someones emotions works better than just saying that you’re having a giveaway or buy my shit?

When you write about your stuff in a way that provides insight or value or gives us something to think about or makes us stop to read it, you have a much higher chance of getting engagement and conversions.

You want to stop their scroll and read your stuff!

It’s the same when posting anywhere about anything – give value, make yourself the expert and trusted leader in your field, sell the feel good or outcome and peeps will be clicking all day long!

Make me feel good, like I MUST HAVE your shit, then tell me how to buy it.

xx

❤️❤️

Focus on what makes YOU thrive

Be unapologetic and relentless with what makes you thrive and lights you up and gets you excited!

So often, we are influenced from the outside world, and cloud our own desires for the sake of those around us.

I wonder if you’re sitting there noticing that you edit and filter what you say and do because you’re trying to please everyone… or you’re stifling your own creativity and true nature in order to not rock the boat or piss anyone off.

Where’s that gonna get ya? Nowhere meaningful or fulfilling fast. Screw that.

Another way of you might find yourself influenced away from what you should be focusing on is opting in to every bright shiny object that crosses our path and then taking it on as something that you should do as well.

Sure it’s fine and dandy to download these things to learn, but don’t get swayed or tempted to start changing your own shit up to copy them.

Stay in your own lane. Stay on your own path.

The sooner you are able to grasp this nugget, the sooner it will drastically change your world.

xx
Steph Zahalka

PS…. I’m gonna be bold (of course) and go ahead and assume that you’re sitting there thinking to yourself ‘I like the shit this chick posts’.

Perhaps I’m right perhaps I’m not… either way, if you’re keen to read more, learn more, hear more of my sassy brandy businessy asskickery wordery them join my damn group lol.

It’s free. It’s awesome. It’s for badass leaders like yourself. If you don’t you’ll be missing out on some epic shit you’ll get nowhere else.

Link to join right here. Click that shit.
And have an amazing day!

Xx

Oh…. and don’t forget, you really CAN have it all if you just #followthefeelgood

Doing it this way is NEVER going to work

It’s happened to all of us at some point in business…. you think that if you follow another ‘successful’ guru’s advice or model for success in business that you will finally yourself also be successful.

You watch other people in your field that seem to be smashing goals, bringing in the moola, looking awesome on social media and compare yourself to them.

This is when self doubt kicks in hardcore and you seriously question your value and if you’re doing things ‘right’.

Here’s the thing – comparing yourself others or copying their shit and the way they do things will NEVER work.

YOU need to BE you and DO you and embrace your completely UNIQUE identity in order to succeed.

It’s the ONLY way.It’s the only thing that makes you DIFFERENT than the thousands of other people in your industry doing what you do.

You have to discover who you really are and your unique identity and connect that to your brand. You need a unique BRAND that shows your powerful work and value and what you can do for people.

If you are authentic and totally REAL and your focus is on getting results for your clients and transforming their lives or solving their problems – that is the WINNING formula for true success.

If you can do those 2 things… if you can’t nail down your unique superpower, we all lose.

If you’d like to
-👑work out your UNIQUE SUPERPOWER,
-👑get real CLARITY on what you do and who you are,
-👑figure out your perfect clients problems and how YOU solve them,
-👑take your brand to the next level of business….

Then I invite you to book in for my popular BRAND ReBOOT session.

It’s time to get really CLEAR on what your branding needs to be so you can create a truly authentic ‘100% YOU’ badass brand!

We will go through EVERYTHING!

We’ll identify your kickass brand strategy, identity, brand message, target audience (dream clients), type of imagery and tone of voice as well a kick ass bulls eye offer and so much more.

Whatever needs to come up and out, so can get to the real YOU, the real BRAND – nothing is off limits.

It’s time to do it YOUR WAY👊🏼, not ‘their’ way.

CLICK HERE – It’s already FEB!! BOOK your session with me today and let’s do this!

xx
Steph

Unleash Yo’self

There is something inside of you… calling.

It has always been there and for most of the time, when it comes to business anyway, you have been ignoring her.

You do the professional thing, you follow the ‘so called’ rules, you do this, that and the other…like you learned.

But… that thing, that person, YOU, on the inside has been slowing withering away, forgotten, ignored, left behind.

It is why you go through your days on autopilot. You keep on grinding away, hustling, following the motions….

Emailing, calling, working, scrolling, emailing, busy bullshit work that doesn’t really accomplish anything, emailing, invoicing, emailing…. Emailing…

Is this what it is supposed to look like?
Is this what I started my own business for?

NO.
Hell no.

So, what happened? How did I get here?

You got here because you left a part of you behind when you started learning the rules and following the structure and being hell bent on hustling.

Don’t you think it’s time to stop ignoring the part of you of that you shut off?

Don’t you FEEL, inside, that it’s time to let all of YOU out to play?
Because that IS what is missing.

It’s YOU.

You became a business person first and left the rest just a bit behind, in the dark, waiting (maybe not so patiently lately) for you to call her forth.

This is why it is so hard to bring in new clients.

This is why it is hard to know what the hell to do next.
What direction to take. What rules to follow. What work to do. What the next step is….. even just a little step.

This is why you are not attracting your dream boat clients to you like bees to honey.

There is a massive disconnect between who you are and your business.

When I work with my clients, I go deep and find this part of you and CONNECT that, YOU, to your business.
This is branding baby. Your voice, your language, your message, your essence, your superpowers all beautifully packaged up in a brand this is YOU!

But you don’t just ‘do it’.

You need to dive deep and recognise that something inside of you. You need to SEE her and feel her and listen to her.

You need to share your business with her.

You need to be all of you… unapologetically, unfiltered, completely and authentically you.

Bring back the joy.

Bring back the fun.

Bring back the passion and love for what it is you do and who you are and the reason you started it all in the first place.

This is the first step to having a magnetic AF business that lights you up….

This is how you bring back the energy the magnetises clients TO you and have a ton of fun while doing it.

I see you….

Not just the outer persona that you post online with or talk about on your website or show up as at business events.

I SEE the inside you, the real you, YOUR soul.

The one dying to get out to play with you, to make things fun again.
Do you go to bed at night with a million and one thoughts and worries running through your head?

Why?

Because you are only half of you all day long, running your business, doing your thing, soulless, bored, worried about the future.

Connect back in and bring out all of YOU and watch what happens.

The inspiration,
the action,
the ideas,
the magnetism,
the energy,
the mother fucking JOY!

It’s a thing babe.

Wouldn’t you love to level up your biz and go to bed stoked AF at what you accomplished because it was inspired and aligned and felt good?

Wouldn’t you like to go all in and have a fully aligned brand and business where all of YOU gets to play?

Life really is about having more fun and your business is no exception!

There is nothing worse than knowing that you were meant for more but didn’t go for it!

I know that you KNOW you’re ready for a change and I’m here for you.
It’s time to invest in YOU!

If you’ve ever been wondering what it would look like to work with me on unleashing all of who YOU are – I am opening up my schedule to offer a few free 30 minute ‘Unleash Yo’self’ calls to work out the best next step for you moving forward.

Stop hiding who you really are… unleash yourself, your brand, your soul… It’s time!

Message me here with the words “Yes! I’m in” and let’s do this babe!

And don’t forget – you really CAN have it all if you #followthefeelgood

Xx
Steph

What people really buy…

People aren’t paying you for your worth alone or because of your little, or BIG $$$, price tag.

They are paying you for your years of experience, your education, your knowledge, your processes, your unique skills, your time and ENERGY …
– all of that combined to give them the👉outcome that solves their problem or 👉transformation that satisfies their desires.

THAT is what they pay for.

What they also pay for is YOU. All of the above PLUS you! Your energy and passion for what you do.

There is a magnetism to it when you are in your zone of genius (and truly enjoying what you are doing with a buzz and fun joyful vibe) that attracts people to you, that keeps them from looking away… that makes them want to pay you.

When you perfect this combination you really CAN have it all!

#followthefeelgood #makeallthemonies

xx
Steph Zahalka


….Don’t forget

– my Brand Clarity Crash Course….
where you can get crystal clear on what it is you do, why you do it and who you do it for – then say it in a way that attracts in your peeps that can’t look away, that are magnetised to you, that want to pay you –

👉is still only $7, but not for much longer!

Link is HERE you magnetic thing you! xx


xxSteph Zahalka
….Don’t forget – my Brand Clarity Crash Course…. where you can get crystal clear on what it is you do, why you do it and who you do it for – then say it in a way that attracts in your peeps that can’t look away, that are magnetised to you, that want to pay you – 👉is still only $7, but not for much longer!
Link is in the comments you magnetic thing you! xx

Say what you can’t NOT say….

If you really want to own your power – say what you have to say.
Say it.
With conviction.
With belief.
Say it because you can’t NOT say it.

Sure there will be people who do not like what you are saying. At all.
So what?
Does that affect you?

It Shouldn’t. Others opinions are infinitely varied and it does not matter what ‘they’ think.

If it does, then you need to stop looking outside of yourself for validation and approval. That is a long sad unfulfilling road to travel.

When you believe in something and feel strongly about it to the point where you have to share it, tell it to the world, write about it and talk about it and sell it – then it matters not what others say.

You are standing in your truths. Your beliefs.And when you say what you are meant to say, unfiltered, unedited, unapologetic – you are standing in your power.

We are not meant to please or appease everyone.
And you wouldn’t want to.

So stop trying.

Just be you.
Say what you gotta say.
Don’t hold it in – let it out.
Share you message, your art, your energy, your passion.

THAT is when those who matter will listen.

We don’t want to hear what you THINK will please everyone.
we don’t want to hear what you think will sell the easiest.
We want to hear your truth.
We want to hear your passion, your conviction…
What you WANT to talk about.
What you NEED to talk about.

That is what we want to hear.
That is what people want to buy.

Own you power.
Say your words.
Share your message.
Stay on your path and do not worry about what everyone else is doing.
It’s none of your business.

YOUR business is your business.
Share THAT with me.
Tell me about it and why you are so passionate about it, why you are so good at it, why it is your superpower.

That is what it is about.
What it has always ever been about.

Who the fuck are you and why do you do what you do?
OWN it.
BE it.

Don’t let anyone stop you.
Do what it takes and keep going.

This is what makes YOU your brand.
All of it IS your brand.
Your truth.
Your message.
Your art.
Your business.
Your superpowers.
Your unique skills.
Your gift.
WHO you are.

Make sure you let it out, your way and BE who you’ve always meant to be – share it with the world.
BE EXTRA YOU!
To not do so would be selfish.
You would be depriving us of your power!

So…. what is it you are meant to say?
SAY IT!

xx
Steph Zahalka

remember, you really CAN have it all – just #followthefeelgood

PS —-
My last branding workshop that I did with Gold Coast Girls in Business SOLD OUT!

I am DOING IT AGAIN! but it will be totally online and I will be running it LIVE in a private FB group as a 10 day program!

Over 10 days – you will learn 10 kick ass proven strategies that will make your brand stand out and SHINE LIKE A DIAMOND!

It’s time that you stood out among the masses so you can be seen and heard as the ONLY OPTION for them to choose!

Hell yeah!

Message me for details

Let’s talk money, honey!

Ooooh How much is that?
Let’s talk about money honey and pricing your shit!
Here are a few key tips! 💰

📌#1 NEVER compete on price. N E V E R !

This is a massive mistake because there will ALWAYS be someone out there who charges less than you… sometimes a LOT less. I see it in the design industry all the time. Someone puts a post asking for a logo or flyer and 35 people comment in the first 1.52 friggin seconds saying they’ll do it for $50. HOLY fuckballs batman. 
How does anyone who is any good or values themself even a little bit compete with that? You can’t. You stand in your power, your value and charge what YOU charge. If someone wants your quality of work, they will hire you. Not everyone buys the cheapest shit out there.

📌#2 Overdeliver VALUE.

Whether you charge a little or a lot like $5k or more, you will ALWAYS want to overdeliver on value. Make them feel like they underpaid by giving them that something extra that turns them into raving fans – it will make you feel good, them feel good and you now have someone who will tell everyone about you and refer you to others. #WINNING!

📌#3 Position your pricing as an INVESTMENT not a cost.

You’re not selling a mattress to someone, you’re selling years of excellent, comfy, satisfying sleep. You are solving a problem that will make their life or business easier… it’s not a cost that no longer has value once consumed – that is an investment.

Always focus on VALUE…. always make sure you keep in mind what you are giving your clients, the problem you are solving and that it is clearly shown to be an investment!

HAPPY FRIDAY and remember – you really can have it all if you just #followthefeelgood

xx
Steph Zahalka

PS………………..

If you are feeling like you could use some support or guidance on what you’re offering, your pricing, value and all that jazz – then you should check out my 6 month program – to get crystal clear on all of this and so much more! Only a few spots left….

I’ll show you what the next move is, 
what action to take and when to take it, 
how to price it confidently and 
how to step more fully into who you are 
which then shows up authentically in your brand and your business and your services and offers.

I’ll show you how to simplify
the million business ideas in your head, 
get clarity around what you should be doing & 
creating NOW, what to charge, 
and learn how to put all the pieces together, 
and market it all for fast results, 
happy customers, 
and exciting momentum.

Let’s LIGHT YOUR BRANDING ON FIRE babeh!

If that sounds like “OMG where have you been all my life hell yes” – then click this link gorgeous
xx