NOT when they understand you.
I see it so often ~ business owners and entrepreneurs out there starting their business with a product or their service or program. They think ‘Hey I have a great idea here and there is a market for it… so I’m gonna start a business and sell it”.
The problem here is that if this is what you do straight out of the gate, start looking for clients and try to sell, you’re gonna hit a big fat road block. You may get a few sales, but it will be inconsistent at best. You may get some clients, but they probably won’t be your perfect dream boat clients.
You need to start with your FOUNDATION people.I’m not just talking about your logo and website or social media pages. YES of course you need those things.
But FIRST & FOREMOST you need your foundation. You need to understand your BRAND and be able to convey that to your people so they know that you can help them.
You need to know exactly what it is that you do,
the problems you solve,
how you solve them,
WHO you solve them for,
why you do it,
why you are passionate about it,
how you say it,
what you say,
how you show up,
who you are
You need to have a CRYSTAL CLEAR message that your people will understand.
Be freakin’ clear about it.
Don’t use language they don’t understand, don’t use big words because YOU think it makes you sound like an expert. It doesn’t. An expert knows how to speak to their audience and let them know how they can help them.
Not only that, YOUR PEOPLE will need to feel UNDERSTOOD before they buy from you.
Let me repeat that for you – (copy this shit down because it is gold) ⚡️ PEOPLE BUY WHEN THEY FEEL UNDERSTOOD, NOT when they understand you.
Have a look at your business from an outside perspective.
Check out your social media pages, your website, your messaging.
Would you instantly know what it is that you do and what problems you solve?
Do you know within a few seconds the results that your clients get or the transformation they receive?
Does your copy, your services, your BRAND make you feel understood?
Or is it all over the shop, confusing as fuck or cluttered with unnecessary information that nobody really needs (or wants) to know?
If you are not crystal clear with your message or your foundation is wobbly AF and nobody really knows exactly how you can help solve their problems – then you need to put everything down and hop on a call with me.
I am opening up a few spots for some quick strategy calls to give your branding, your foundation, your business a HEALTH CHECK and see where the leaks are so you can take action to start fixing that today!
I am only opening a couple spots – so if you’ve ever felt called to chat with me or to find out how to get clarity on any of the above – to fix those leaks – BOOK IN NOW!
This is the shit that I love to do.
I look forward to strategizing with my action takers out there reading this right now!
Steph IS the Branding Chick ~ Brand Designer + Consultant! When she isn’t at the beach, surfing, eating tacos or drinking wine… she spends her time consulting businesses and entrepreneurs on how to create a solid and stand out brand that creates an impact. Through consulting and her online programs as well as actually designing the brand visuals and logo, Steph is able to help her clients position themselves as the leader, influencer and authority in their industry.
She was recently featured on the cover of the nationally recognised GCGIB magazine and has recently won a major award in the 2019 Gold Coast Girls in Business awards. She was one of seven winners out of 16,000 women in business.
Steph also is a contributor to various online and print publications, writing articles, guest speaking and interviewing on podcasts.