Category Archives: BRANDING

People buy WHEN they feel understood…

NOT when they understand you.

I see it so often ~ business owners and entrepreneurs out there starting their business with a product or their service or program. They think ‘Hey I have a great idea here and there is a market for it… so I’m gonna start a business and sell it”.

Okay great!
But…..

The problem here is that if this is what you do straight out of the gate, start looking for clients and try to sell, you’re gonna hit a big fat road block. You may get a few sales, but it will be inconsistent at best. You may get some clients, but they probably won’t be your perfect dream boat clients.

You need to start with your FOUNDATION people.I’m not just talking about your logo and website or social media pages. YES of course you need those things.

But FIRST & FOREMOST you need your foundation. You need to understand your BRAND and be able to convey that to your people so they know that you can help them.

You need to know exactly what it is that you do,
the problems you solve,
how you solve them,
WHO you solve them for,
why you do it,
why you are passionate about it,
how you say it,
what you say,
how you show up,
who you are
then…..

You need to have a CRYSTAL CLEAR message that your people will understand.
Be freakin’ clear about it.
Don’t use language they don’t understand, don’t use big words because YOU think it makes you sound like an expert. It doesn’t. An expert knows how to speak to their audience and let them know how they can help them.

Not only that, YOUR PEOPLE will need to feel UNDERSTOOD before they buy from you.

Let me repeat that for you – (copy this shit down because it is gold) ⚡️ PEOPLE BUY WHEN THEY FEEL UNDERSTOOD, NOT when they understand you.

Have a look at your business from an outside perspective.
Check out your social media pages, your website, your messaging.

Would you instantly know what it is that you do and what problems you solve?

Do you know within a few seconds the results that your clients get or the transformation they receive?

Does your copy, your services, your BRAND make you feel understood?

Or is it all over the shop, confusing as fuck or cluttered with unnecessary information that nobody really needs (or wants) to know?

If you are not crystal clear with your message or your foundation is wobbly AF and nobody really knows exactly how you can help solve their problems – then you need to put everything down and hop on a call with me.
Like yesterday!

I am opening up a few spots for some quick strategy calls to give your branding, your foundation, your business a HEALTH CHECK and see where the leaks are so you can take action to start fixing that today!

click here to book your call


I am only opening a couple spots – so if you’ve ever felt called to chat with me or to find out how to get clarity on any of the above – to fix those leaks – BOOK IN NOW!


This is the shit that I love to do.

I look forward to strategizing with my action takers out there reading this right now!

xx

How to know if it’s time to REBRAND your business…


There comes a time in every business, when they realise that what they started with – their logo, their mission, their purpose, what they even do and how they do it – has evolved into much more.


It’s okay to have started with a cheap logo or even an expensive one.
It’s okay to have started with the bare minimum.
It’s okay to have not been crystal clear on what you do and how you do it when you started.
It’s okay to have had no clue about your target market and how to reach them.
It’s okay to not have known anything about branding and the foundation of your business when you started.

It’s bloody brilliant that you JUST STARTED at all!

Most people don’t.
Most people don’t have the guts and gumption to go for it.
And most of those that do – give up.
It’s usually because they can’t get leads and clients or their not making any money – usually both.

It’s pretty normal in business and entrepreneurship to hit a point where what you did back when you started just isn’t working anymore. And this is a good thing! Embrace it. Businesses that don’t grow and evolve and expand and fine tune what their about, will fail.

When the time comes to grow and to get CRYSTAL CLEAR on all the things that make up you BRAND … who you are, what you do, how you do it, how you say it, what you say, your vision, your mission, your purpose, your audience, your logo, your marketing, your brand visuals, your imagery …. ALL OF THE THINGS –

Jump in with both feet and get excited for the next phase or chapter – the NEXT LEVEL because this is where you will find your power, your success, the money, the clients, the JOY and HAPPINESS of doing what you love YOUR WAY with the ease and flow of just BEING YOU!

Read this list and see if it’s time to REBRAND your business…..


1. You need a new level of YOU in your business….it’s time to be real and unapologetically YOU… your brand needs to be screaming WHO YOU ARE and really shouting out your passion otherwise you will be lost in a sea of sameness and your perfect clients won’t even SEE you or HEAR you.

2.Your current brand doesn’t LIGHT YOU UP and EXCITE you…. its time to not be mediocre and “one of them” or “me too” about your business, your purpose, your life, your vision, your focus, your everything! You’re ready to CREATE something powerful and meaningful that you are truly passionate about…. something that you can’t shut up about!

3. You’ve OUTGROWN your original mission and purpose…. as you spend more and more time in your business you start to realise that you like some things more than others and you prefer working with particular types of clients over other types. You are READY to get CLARITY on your purpose and what problems you solve and HOW you solve them. Your VISION has grown and it’s time to level up and expand.

4. You crave a new audience…. the people you want to be around has evolved, you want followers who are more aligned to your purpose and vision… you have a message that needs to be heard by YOUR people but aren’t sure how to get that message to THOSE people.

5. The world around you is changing and evolving… yes even though it is scary to dive into new marketing avenues, you KNOW that you must stay AHEAD OF THE GAME. Funnels, email marketing, social media, networking…. all of the things to keep you SHINING LIKE A DIAMOND in a sea of competition and saturated marketplace.

If ANY of those had you nodding your head YES and you feel that it’s truly time to take that next step into the NEXT LEVEL of your BUSINESS and your BRAND …. Then

SUCCESS TIP #999

~ SUCCESS TIP #999 ~

So….. 

(is it weird that I start almost all my posts with ‘So…’? 🤔🤔)

One of the things that I do with my clients, and specialise in, is helping them really nail their messaging.

Yes you should sell. Sell all the time. It’s your job. If you’re an entrepreneur, you need to sell or you don’t make money.

But…. before you just throw up a promo post to buy your product or say ‘i can do this for you for $xx’ or join your competition…. you need to ENTICE us first.

Tell us why we NEED this particular thing or service or you in our lives. 

Tell us about what we can get for it (hint- the outcome!)

Tell a story, ignite our imagination of how we would feel or look after having it done. 

This is the stuff that people click on – 

NOT just the ‘hey I’m running a giveaway’

I would love to see you post with some cool and interesting info that might be unknown about your product or service.

Give us some tips or suggestions or anything that will make us think, “oooh I may want / need to do this”. 

Give us some valuable advice or educate us with information that we can use right away that has something to do with the product or service that you want to sell.

Tell me how fabulous I am going to look after getting this done and that I’ll turn heads and feel amazing and take a million selfies 😍📸!

Tell me how I’m gonna save time and the headache of not having to do my own _____ everyday.

Do you see how selling the outcome to someones emotions works better than just saying that you’re having a giveaway or buy my shit?

When you write about your stuff in a way that provides insight or value or gives us something to think about or makes us stop to read it, you have a much higher chance of getting engagement and conversions.

You want to stop their scroll and read your stuff!

It’s the same when posting anywhere about anything – give value, make yourself the expert and trusted leader in your field, sell the feel good or outcome and peeps will be clicking all day long!

Make me feel good, like I MUST HAVE your shit, then tell me how to buy it.

xx

❤️❤️

Focus on what makes YOU thrive

Be unapologetic and relentless with what makes you thrive and lights you up and gets you excited!

So often, we are influenced from the outside world, and cloud our own desires for the sake of those around us.

I wonder if you’re sitting there noticing that you edit and filter what you say and do because you’re trying to please everyone… or you’re stifling your own creativity and true nature in order to not rock the boat or piss anyone off.

Where’s that gonna get ya? Nowhere meaningful or fulfilling fast. Screw that.

Another way of you might find yourself influenced away from what you should be focusing on is opting in to every bright shiny object that crosses our path and then taking it on as something that you should do as well.

Sure it’s fine and dandy to download these things to learn, but don’t get swayed or tempted to start changing your own shit up to copy them.

Stay in your own lane. Stay on your own path.

The sooner you are able to grasp this nugget, the sooner it will drastically change your world.

xx
Steph Zahalka

PS…. I’m gonna be bold (of course) and go ahead and assume that you’re sitting there thinking to yourself ‘I like the shit this chick posts’.

Perhaps I’m right perhaps I’m not… either way, if you’re keen to read more, learn more, hear more of my sassy brandy businessy asskickery wordery them join my damn group lol.

It’s free. It’s awesome. It’s for badass leaders like yourself. If you don’t you’ll be missing out on some epic shit you’ll get nowhere else.

Link to join right here. Click that shit.
And have an amazing day!

Xx

Oh…. and don’t forget, you really CAN have it all if you just #followthefeelgood

Doing it this way is NEVER going to work

It’s happened to all of us at some point in business…. you think that if you follow another ‘successful’ guru’s advice or model for success in business that you will finally yourself also be successful.

You watch other people in your field that seem to be smashing goals, bringing in the moola, looking awesome on social media and compare yourself to them.

This is when self doubt kicks in hardcore and you seriously question your value and if you’re doing things ‘right’.

Here’s the thing – comparing yourself others or copying their shit and the way they do things will NEVER work.

YOU need to BE you and DO you and embrace your completely UNIQUE identity in order to succeed.

It’s the ONLY way.It’s the only thing that makes you DIFFERENT than the thousands of other people in your industry doing what you do.

You have to discover who you really are and your unique identity and connect that to your brand. You need a unique BRAND that shows your powerful work and value and what you can do for people.

If you are authentic and totally REAL and your focus is on getting results for your clients and transforming their lives or solving their problems – that is the WINNING formula for true success.

If you can do those 2 things… if you can’t nail down your unique superpower, we all lose.

If you’d like to
-👑work out your UNIQUE SUPERPOWER,
-👑get real CLARITY on what you do and who you are,
-👑figure out your perfect clients problems and how YOU solve them,
-👑take your brand to the next level of business….

Then I invite you to book in for my popular BRAND ReBOOT session.

It’s time to get really CLEAR on what your branding needs to be so you can create a truly authentic ‘100% YOU’ badass brand!

We will go through EVERYTHING!

We’ll identify your kickass brand strategy, identity, brand message, target audience (dream clients), type of imagery and tone of voice as well a kick ass bulls eye offer and so much more.

Whatever needs to come up and out, so can get to the real YOU, the real BRAND – nothing is off limits.

It’s time to do it YOUR WAY👊🏼, not ‘their’ way.

CLICK HERE – It’s already FEB!! BOOK your session with me today and let’s do this!

xx
Steph

Unleash Yo’self

There is something inside of you… calling.

It has always been there and for most of the time, when it comes to business anyway, you have been ignoring her.

You do the professional thing, you follow the ‘so called’ rules, you do this, that and the other…like you learned.

But… that thing, that person, YOU, on the inside has been slowing withering away, forgotten, ignored, left behind.

It is why you go through your days on autopilot. You keep on grinding away, hustling, following the motions….

Emailing, calling, working, scrolling, emailing, busy bullshit work that doesn’t really accomplish anything, emailing, invoicing, emailing…. Emailing…

Is this what it is supposed to look like?
Is this what I started my own business for?

NO.
Hell no.

So, what happened? How did I get here?

You got here because you left a part of you behind when you started learning the rules and following the structure and being hell bent on hustling.

Don’t you think it’s time to stop ignoring the part of you of that you shut off?

Don’t you FEEL, inside, that it’s time to let all of YOU out to play?
Because that IS what is missing.

It’s YOU.

You became a business person first and left the rest just a bit behind, in the dark, waiting (maybe not so patiently lately) for you to call her forth.

This is why it is so hard to bring in new clients.

This is why it is hard to know what the hell to do next.
What direction to take. What rules to follow. What work to do. What the next step is….. even just a little step.

This is why you are not attracting your dream boat clients to you like bees to honey.

There is a massive disconnect between who you are and your business.

When I work with my clients, I go deep and find this part of you and CONNECT that, YOU, to your business.
This is branding baby. Your voice, your language, your message, your essence, your superpowers all beautifully packaged up in a brand this is YOU!

But you don’t just ‘do it’.

You need to dive deep and recognise that something inside of you. You need to SEE her and feel her and listen to her.

You need to share your business with her.

You need to be all of you… unapologetically, unfiltered, completely and authentically you.

Bring back the joy.

Bring back the fun.

Bring back the passion and love for what it is you do and who you are and the reason you started it all in the first place.

This is the first step to having a magnetic AF business that lights you up….

This is how you bring back the energy the magnetises clients TO you and have a ton of fun while doing it.

I see you….

Not just the outer persona that you post online with or talk about on your website or show up as at business events.

I SEE the inside you, the real you, YOUR soul.

The one dying to get out to play with you, to make things fun again.
Do you go to bed at night with a million and one thoughts and worries running through your head?

Why?

Because you are only half of you all day long, running your business, doing your thing, soulless, bored, worried about the future.

Connect back in and bring out all of YOU and watch what happens.

The inspiration,
the action,
the ideas,
the magnetism,
the energy,
the mother fucking JOY!

It’s a thing babe.

Wouldn’t you love to level up your biz and go to bed stoked AF at what you accomplished because it was inspired and aligned and felt good?

Wouldn’t you like to go all in and have a fully aligned brand and business where all of YOU gets to play?

Life really is about having more fun and your business is no exception!

There is nothing worse than knowing that you were meant for more but didn’t go for it!

I know that you KNOW you’re ready for a change and I’m here for you.
It’s time to invest in YOU!

If you’ve ever been wondering what it would look like to work with me on unleashing all of who YOU are – I am opening up my schedule to offer a few free 30 minute ‘Unleash Yo’self’ calls to work out the best next step for you moving forward.

Stop hiding who you really are… unleash yourself, your brand, your soul… It’s time!

Message me here with the words “Yes! I’m in” and let’s do this babe!

And don’t forget – you really CAN have it all if you #followthefeelgood

Xx
Steph

What people really buy…

People aren’t paying you for your worth alone or because of your little, or BIG $$$, price tag.

They are paying you for your years of experience, your education, your knowledge, your processes, your unique skills, your time and ENERGY …
– all of that combined to give them the👉outcome that solves their problem or 👉transformation that satisfies their desires.

THAT is what they pay for.

What they also pay for is YOU. All of the above PLUS you! Your energy and passion for what you do.

There is a magnetism to it when you are in your zone of genius (and truly enjoying what you are doing with a buzz and fun joyful vibe) that attracts people to you, that keeps them from looking away… that makes them want to pay you.

When you perfect this combination you really CAN have it all!

#followthefeelgood #makeallthemonies

xx
Steph Zahalka


….Don’t forget

– my Brand Clarity Crash Course….
where you can get crystal clear on what it is you do, why you do it and who you do it for – then say it in a way that attracts in your peeps that can’t look away, that are magnetised to you, that want to pay you –

👉is still only $7, but not for much longer!

Link is HERE you magnetic thing you! xx


xxSteph Zahalka
….Don’t forget – my Brand Clarity Crash Course…. where you can get crystal clear on what it is you do, why you do it and who you do it for – then say it in a way that attracts in your peeps that can’t look away, that are magnetised to you, that want to pay you – 👉is still only $7, but not for much longer!
Link is in the comments you magnetic thing you! xx

Say what you can’t NOT say….

If you really want to own your power – say what you have to say.
Say it.
With conviction.
With belief.
Say it because you can’t NOT say it.

Sure there will be people who do not like what you are saying. At all.
So what?
Does that affect you?

It Shouldn’t. Others opinions are infinitely varied and it does not matter what ‘they’ think.

If it does, then you need to stop looking outside of yourself for validation and approval. That is a long sad unfulfilling road to travel.

When you believe in something and feel strongly about it to the point where you have to share it, tell it to the world, write about it and talk about it and sell it – then it matters not what others say.

You are standing in your truths. Your beliefs.And when you say what you are meant to say, unfiltered, unedited, unapologetic – you are standing in your power.

We are not meant to please or appease everyone.
And you wouldn’t want to.

So stop trying.

Just be you.
Say what you gotta say.
Don’t hold it in – let it out.
Share you message, your art, your energy, your passion.

THAT is when those who matter will listen.

We don’t want to hear what you THINK will please everyone.
we don’t want to hear what you think will sell the easiest.
We want to hear your truth.
We want to hear your passion, your conviction…
What you WANT to talk about.
What you NEED to talk about.

That is what we want to hear.
That is what people want to buy.

Own you power.
Say your words.
Share your message.
Stay on your path and do not worry about what everyone else is doing.
It’s none of your business.

YOUR business is your business.
Share THAT with me.
Tell me about it and why you are so passionate about it, why you are so good at it, why it is your superpower.

That is what it is about.
What it has always ever been about.

Who the fuck are you and why do you do what you do?
OWN it.
BE it.

Don’t let anyone stop you.
Do what it takes and keep going.

This is what makes YOU your brand.
All of it IS your brand.
Your truth.
Your message.
Your art.
Your business.
Your superpowers.
Your unique skills.
Your gift.
WHO you are.

Make sure you let it out, your way and BE who you’ve always meant to be – share it with the world.
BE EXTRA YOU!
To not do so would be selfish.
You would be depriving us of your power!

So…. what is it you are meant to say?
SAY IT!

xx
Steph Zahalka

remember, you really CAN have it all – just #followthefeelgood

PS —-
My last branding workshop that I did with Gold Coast Girls in Business SOLD OUT!

I am DOING IT AGAIN! but it will be totally online and I will be running it LIVE in a private FB group as a 10 day program!

Over 10 days – you will learn 10 kick ass proven strategies that will make your brand stand out and SHINE LIKE A DIAMOND!

It’s time that you stood out among the masses so you can be seen and heard as the ONLY OPTION for them to choose!

Hell yeah!

Message me for details

Branding Unleashed

When you consider your brand, you need to consider all elements of it!

It not just your logo… it is not just your business cards or fancy email signature… it’s not your website either…
it is EVER SINGLE touch point that people have with you and your business INCLUDING
how you talk,
what you say,
WHO YOU ARE and
so so much more!

It’s what people say about you when you’re not in the room!

Make sure you CAREFULLY CRAFT all elements of your brand, your voice, your language, your tone, your words, your messaging, your online presence, your posts, your offers, your attitude – YOU 👑 – EVERYTHING to be exactly as you desire your brand to be so what they DO SAY is exactly what you WANT THEM to say!

If you have been following me for more than a minute, you should understand how important a brand actually is and how in-depth and detailed it can be….

It’s not something that can be fine tuned and perfected over night or even in a few days or week.
We need to extract YOU!
Your essence,
Your reason for being!

Lucky for you (cheeky I know) I have CAREFULLY CRAFTED a new service that will allow you to carefully craft your “stuff” into YOUR PERFECT BRAND.

BRANDING UNLEASHED is here!

A 6 week intensive – where You and I work privately 1:1 fully unleashing all of YOU and who you are and what you are meant to do… INCLUDING design!! 🤭🙌❤️

We will extract your PURPOSE
Your mission
Your SUPER POWERS
EVERYTHING I said above in my post – all touch points
and UNLEASH it all!

I have created, over the years, a fabulous way of extracting all of this juicy yumminess from inside of you and connecting THAT to your business so that your business IS YOU! … not some external thing.

And not just woo-woo stuff… all touch points PLUS the profit stuff, target audience, the signature offers and high and low ticket services, your voice, message – all of it!

Then…. ooooohhh then… the exciting part! The fun part….

The artsy fartsy part where I get to DESIGN the shit out of it and together we create the most perfect, soul aligned BRAND for you to UNLEASH out to the world –

⚡️So you can attract your tribe and soul mate clients.

⚡️So you can sit back and let your message and voice and brand be the beacon that calls them in.

⚡️So you can really truly be you and work and play and act from a space of already being who you were meant to be because your brand and your business and your offers and products and services are in alignment with each other and YOU.

⚡️So making money is easy and just happens because you are in flow with it all!

It all becomes so EASY and fun when YOU are fully unleashed and free to be you in life and business and everywhere.

You will wake up in the morning excited to work, because work isn’t work when it is doing what you love and what you are meant to do.

You will lay down at night content and satisfied and joyful that you did what had to be done today and lived your life as you, fully and authentically you.

THIS is BRANDING UNLEASHED!~


And, I invite YOU to join me in UNLEASHING your badass within, your SOUL, your PURPOSE, your MISSION and your MESSAGE.

But this isn’t for everyone.

Those who merely want a logo so they can sell shit just to make money – which is fine, but not what this is about.

I want to work with the passionate ones, the bold and audacious ones who are NOT afraid to be all of themselves in all their glory and announce it proudly to the world!
The action takes.
The rule breakers.
The ones who will do what it takes.

This is for the ones whose souls are screaming on the inside to be UNLEASHED.

The ones who KNOW that they are meant to do more, be more, have more and be happy as fuck through the whole thing.

If this is you – then I invite you to PM me for details.

This is private 1:1 work, 6 weeks to fully UNLEASH you and your brand – mindset, coaching and DESIGN work included.

Your brand is what people say about you when you’re not in the room. What do you want them to say?

Let’s give them the UNLEASHED version, so they don’t ‘say’ anything– they shout it out and share you with the world and become your raving fans and dedicated followers and tribe!~

BRANDING UNLEASHED!
Message me 💛❤️

xx

Do you need a personal BRAND?

Do you REALLY need a personal brand?

Sure, businesses have a brand, even though a lot of them really don’t fully understand what it fully is.

But as a coach or a healer, an author or an artist, or an individual or solopreneur, sharing your message, selling your services, just being YOU…DO you need a personal brand?

Short answer YES.
Long answer HELL YES you do!

It doesn’t matter how good you are at what you do if nobody understands WHY they should work with your or why they should HIRE you.

You may be thinking “I don’t need a freakin logo to just be me and do my thing”… but, LOL, a personal brand is not just a logo.

A brand is the way that you package up the WHOLE PICTURE of
what the hell it is you do,
who you are,
why you do it,
who you want to work with,
who you don’t want to work with,
why they should hire you,
what your message is,
what you offer,
the way you talk,
the way you write,
the way you do things,
the visuals of it all as well.

It is the essence of all of YOU packaged up in a way that your soul tribe and dream clients can recognise and relate to.

Plus – this is the best part – your BRAND is the perfect way to show everyone your superhero status and superpowers! When done right – you are seen as the EXPERT in your field!

So, YES, you do need a personal BRAND!

It is the perfect time to sit down, dig deep, extract your superpowers, and figure out who the fuck you are and create a kick ass BRAND for 2019~

If you don’t know WHO you are or WHY you do it, then you will never reach the level of success that you desire.You need to be in alignment with your business and you do that with your branding.

You do that with a BRAND ReBOOT!

I was booked solid on them last year and now I finally have some space to book some more! Get in before they book up again!

If you’re READY to get really CLEAR and finally have a brand that shows the world the real YOU, the real stuff you DO and WHO you do it for, then a BRAND ReBOOT is for you.

Because what I really want is to help women rise up and discover WHO THEY ARE and reveal their unique skills and step into who they are meant to be in life and BUSINESS.I want to help you create a BRAND that is truly authentic, totally 100% unfiltered YOU.And THEN the magick happens.

There is a reason that you are HERE.

There is a reason that you are reading this RIGHT NOW.

It’s time to stop hiding gorgeous.It’s time to truly step into who you are meant to be.

Come on, let’s find out.Together.

On a trip… to ReBOOT YOUR BRAND,

So you can create a brand that bridges the gap between YOU and your business so they are one and the same!

click here! – these usually book up fast, so get in quick babes

xx