Category Archives: BRANDING

Why oh why

If you know your WHY then you should never find yourself staring at a blank screen when wanting to post something about your business.

If you know your WHY you should not have any problems telling people about what you do and why you’re the best and why they need to choose you.

If you know your WHY you should always be able to tap into the next step to take, the next program to create, the next offer to sell.

You NEED to really KNOW your WHY … like the not just the surface level why that we feel we ‘should’ say because you would look selfish if you didn’t…. you know the one – “because I want to help people” or some variation of that.

Well we all want that. That’s why we start a business and go through the ups and downs, the fails and successes, the good and the bad…. to help people.

That’s everyone’s surface level why.

You need to dig deeper and figure out your SELFISH WHY.

The real reason you do what you do,
why you go through the shit,
the pain and the pleasure.

It’s a process to uncover the selfish why. There are questions that you can ask yourself to find this out.

But I have always found that when I do it myself, I never uncover the good stuff, the juicy stuff, the REAL REASON WHY.

It’s only when I am doing this with a coach or mentor or someone else, that they can probe deeper into my soul, my real selfish why, than I can alone.

The same is probably true for you. You may in fact be nodding your head yes to this right now.

When I work with my clients, I have a unique process that I take them through to uncover this. It is MY SUPERPOWER – that i can extract all this juiciness out of you and show you your REAL WHY. (then of course I help you create a shit hot powerhouse brand and design it so everyone else KNOWS your why and also WHY they should choose YOU….. but I digress)

The reason you need to know your WHY – the real, hidden, deep, selfish WHY is because when you do, it is the golden nugget that you can come back to over and over again.

Every time you don’t know what to write.

Every time you don’t know what to sell.

Every time you want to create a new offer or program or service.

Every time you talk to someone.

Your WHY is the reason for all of it.
It’s the foundation.

And when you know it, truly KNOW it, then you will have a brand, a business, that resonates with your perfect clients and draws them TO you and has THEM buying in and selling themselves to you.

It is what creates your raving fans.

When everything you do, write, sell, etc… is created from your WHY – you will be the one that others look at and say ‘wow how does she do it?’ ‘how is she so successful and happy and have such an amazing life and business?’

You’re probably sitting there thinking, I want that to be ME!
I want this, I want to be this person.

If indeed, you are…then I invite you to hop on a mini Unf*ck your Foundation strategy call (for free) to see if we can start to UNLOCK your WHY…. to extract the deep inner reasons you do what you do and unleash them!

So then you can sit in front of the computer and just have that bank of knowledge inside of you in which to write that next post, create your next offer, sell your things – that will attract your next client TO you!

CLICK HERE TO BOOK A CALL

I am only opening 2 ‘no cost’ spots.

❤️❤️

WAIT- before you go…
check this shit out!

…………………………………………….

OMG GUESS WHAT????

I just had an epic idea – and it fits perfectly with this post.

I am re-releasing my FREE RED HOT OFFERS CHALLENGE.
oh yes I am!

I hear (all the time) entrepreneurs complaining and frustrated that they don’t know
what to write,
what to sell,
what to offer,
what kind of program or service to create….

You need to know this stuff to:
⚡grow your business
🤹bring in more clients
❣️create more brand recognition
💰and generate more income

I will make it super easy for you to learn how to create ‘hell yes no-brainer’ offers that people can’t say no to!

I will show you how to know EXACTLY what your target market and dream clients actually want and need.

You will learn how to come up with ideas like a machine!

I will teach you how to craft and create the perfect offer and how to write it and price it so you can reel them in hook line and sinker!

OOOH I am so freaking excited to do this challenge with YOU!

You have no idea!!! I want you all to be so damn successful that your heads spin with fabulousness of it all! hahahaha – excited much 🤩🤩

The challenge will start on Tuesday 21st of May and go for 3 days.

It will all happen in the Facebook group where I will be teaching you how to come up with your RED HOT OFFER!

JOIN NOW! the energy of a group challenge is PRICELESS!

Click this link to sign up and join the challenge! 🙌🏼

It’s totally FREE! I can’t wait to see you in there!



How bad do you want it?

I was asked this question recently in an email and it is such a good, HUGE question.–
Do you really want success? Like really really?

Now to go further, if the answer is YES, ask yourself: are you already at that level of successful that you want to be?

If not, ask yourself why are you not there.

There is a lot of talk about alignment and affirmations and thinking your way successful. I believe in all of these things and i think we should all do them….

But..
You can’t discount the need for ACTION. Affirming all day long that you’re a millionaire with a yacht that travels the world isn’t going to get you on the yacht in the Mediterranean. 👑🚤💎💵

There are a lot of steps to get there.You need to take action, show up, do the things that need to be done in business and life to move you forward.
Then, you still need to buy the boat, hire the crew, take the holiday and a million other things in between.

So no, while the inner game is necessary, you can’t just sit around and expect it to fall in your lap on a silver platter…
you need to also take action.
You need a strategy and a game plan and
you need to implement it.
You need to show up and share the shit out of it.
You need to be selling it all day long.
And if it doesn’t get you that yacht, well, then you take a step back, reassess and do it all over again.
And keep doing it over and over.

If it truly is something you love to do, are fucking ace at doing and you really really want success and all that goes with it, then it’s not that hard to show up and do the damn work.

I would think it is harder to be broke, on your couch, listening to wealth affirmations than to do what you love doing anyway and make some damn money from it.

Are you ready to show up? Are you ready to get that game plan going, to turn those thoughts into action?

If it’s time to get your ass in gear and get moving, ➡️ PM me.

We can have a quick chat to find out exactly where you are standing in relation to what you are wanting and the next steps to get you where you want to go.
No pitch, no hard sell… just a simple yet effective plan of action.

If you don’t do it now, when will you?
In 6 months, in 2 years, 5 years? … which translates to sitting around at 60-something wondering why the fuck you didn’t take the leap and just GO FOR IT.

Imagine all the amazing things you could have and be doing and enjoying if you just got over you bullshit excuses and procrastination or ‘one day when…” crap!!

Go on ➡️ PM me now.
and tell me — 👇🏻👇🏻

Do you really want SUCCESS??
Like really REALLY?

and be honest – the more honest you are, the clearer your path will be!

People buy WHEN they feel understood…

NOT when they understand you.

I see it so often ~ business owners and entrepreneurs out there starting their business with a product or their service or program. They think ‘Hey I have a great idea here and there is a market for it… so I’m gonna start a business and sell it”.

Okay great!
But…..

The problem here is that if this is what you do straight out of the gate, start looking for clients and try to sell, you’re gonna hit a big fat road block. You may get a few sales, but it will be inconsistent at best. You may get some clients, but they probably won’t be your perfect dream boat clients.

You need to start with your FOUNDATION people.I’m not just talking about your logo and website or social media pages. YES of course you need those things.

But FIRST & FOREMOST you need your foundation. You need to understand your BRAND and be able to convey that to your people so they know that you can help them.

You need to know exactly what it is that you do,
the problems you solve,
how you solve them,
WHO you solve them for,
why you do it,
why you are passionate about it,
how you say it,
what you say,
how you show up,
who you are
then…..

You need to have a CRYSTAL CLEAR message that your people will understand.
Be absolutely crystal clear about it.
Don’t use language they don’t understand, don’t use big words because YOU think it makes you sound like an expert. It doesn’t. An expert knows how to speak to their audience and let them know how they can help them.

Not only that, YOUR PEOPLE will need to feel UNDERSTOOD before they buy from you.

Let me repeat that for you – (copy this shit down because it is gold) ⚡️ PEOPLE BUY WHEN THEY FEEL UNDERSTOOD, NOT when they understand you.

Have a look at your business from an outside perspective.
Check out your social media pages, your website, your messaging.

Would you instantly know what it is that you do and what problems you solve?

Do you know within a few seconds the results that your clients get or the transformation they receive?

Does your copy, your services, your BRAND make you feel understood?

Or is it all over the shop, confusing or cluttered with unnecessary information that nobody really needs (or wants) to know?

If you are not crystal clear with your message or your foundation is wobbly AF and nobody really knows exactly how you can help solve their problems – then you need to put everything down and hop on a call with me.
Like yesterday!

I am opening up a few spots for some quick strategy calls to give your branding, your foundation, your business a HEALTH CHECK and see where the leaks are so you can take action to start fixing that today!

click here to book your call


I am only opening a couple spots – so if you’ve ever felt called to chat with me or to find out how to get clarity on any of the above – to fix those leaks – BOOK IN NOW!


This is the exact thing that I love to do.

I look forward to strategizing with my action takers out there reading this right now!

xx

How to know if it’s time to REBRAND your business…


There comes a time in every business, when they realise that what they started with – their logo, their mission, their purpose, what they even do and how they do it – has evolved into much more.


It’s okay to have started with a cheap logo or even an expensive one.
It’s okay to have started with the bare minimum.
It’s okay to have not been crystal clear on what you do and how you do it when you started.
It’s okay to have had no clue about your target market and how to reach them.
It’s okay to not have known anything about branding and the foundation of your business when you started.

It’s bloody brilliant that you JUST STARTED at all!

Most people don’t.
Most people don’t have the guts and gumption to go for it.
And most of those that do – give up.
It’s usually because they can’t get leads and clients or their not making any money – usually both.

It’s pretty normal in business and entrepreneurship to hit a point where what you did back when you started just isn’t working anymore. And this is a good thing! Embrace it. Businesses that don’t grow and evolve and expand and fine tune what their about, will fail.

When the time comes to grow and to get CRYSTAL CLEAR on all the things that make up you BRAND … who you are, what you do, how you do it, how you say it, what you say, your vision, your mission, your purpose, your audience, your logo, your marketing, your brand visuals, your imagery …. ALL OF THE THINGS –

Jump in with both feet and get excited for the next phase or chapter – the NEXT LEVEL because this is where you will find your power, your success, the money, the clients, the JOY and HAPPINESS of doing what you love YOUR WAY with the ease and flow of just BEING YOU!

Read this list and see if it’s time to REBRAND your business…..


1. You need a new level of YOU in your business….it’s time to be real and unapologetically YOU… your brand needs to be screaming WHO YOU ARE and really shouting out your passion otherwise you will be lost in a sea of sameness and your perfect clients won’t even SEE you or HEAR you.

2.Your current brand doesn’t LIGHT YOU UP and EXCITE you…. its time to not be mediocre and “one of them” or “me too” about your business, your purpose, your life, your vision, your focus, your everything! You’re ready to CREATE something powerful and meaningful that you are truly passionate about…. something that you can’t shut up about!

3. You’ve OUTGROWN your original mission and purpose…. as you spend more and more time in your business you start to realise that you like some things more than others and you prefer working with particular types of clients over other types. You are READY to get CLARITY on your purpose and what problems you solve and HOW you solve them. Your VISION has grown and it’s time to level up and expand.

4. You crave a new audience…. the people you want to be around has evolved, you want followers who are more aligned to your purpose and vision… you have a message that needs to be heard by YOUR people but aren’t sure how to get that message to THOSE people.

5. The world around you is changing and evolving… yes even though it is scary to dive into new marketing avenues, you KNOW that you must stay AHEAD OF THE GAME. Funnels, email marketing, social media, networking…. all of the things to keep you SHINING LIKE A DIAMOND in a sea of competition and saturated marketplace.

If ANY of those had you nodding your head YES and you feel that it’s truly time to take that next step into the NEXT LEVEL of your BUSINESS and your BRAND …. Then

SUCCESS TIP #999

~ SUCCESS TIP #999 ~

So….. 

(is it weird that I start almost all my posts with ‘So…’? 🤔🤔)

One of the things that I do with my clients, and specialise in, is helping them really nail their messaging.

Yes you should sell. Sell all the time. It’s your job. If you’re an entrepreneur, you need to sell or you don’t make money.

But…. before you just throw up a promo post to buy your product or say ‘i can do this for you for $xx’ or join your competition…. you need to ENTICE us first.

Tell us why we NEED this particular thing or service or you in our lives. 

Tell us about what we can get for it (hint- the outcome!)

Tell a story, ignite our imagination of how we would feel or look after having it done. 

This is the stuff that people click on – 

NOT just the ‘hey I’m running a giveaway’

I would love to see you post with some cool and interesting info that might be unknown about your product or service.

Give us some tips or suggestions or anything that will make us think, “oooh I may want / need to do this”. 

Give us some valuable advice or educate us with information that we can use right away that has something to do with the product or service that you want to sell.

Tell me how fabulous I am going to look after getting this done and that I’ll turn heads and feel amazing and take a million selfies 😍📸!

Tell me how I’m gonna save time and the headache of not having to do my own _____ everyday.

Do you see how selling the outcome to someones emotions works better than just saying that you’re having a giveaway or buy my shit?

When you write about your stuff in a way that provides insight or value or gives us something to think about or makes us stop to read it, you have a much higher chance of getting engagement and conversions.

You want to stop their scroll and read your stuff!

It’s the same when posting anywhere about anything – give value, make yourself the expert and trusted leader in your field, sell the feel good or outcome and peeps will be clicking all day long!

Make me feel good, like I MUST HAVE your shit, then tell me how to buy it.

xx

❤️❤️

Focus on what makes YOU thrive

Be unapologetic and relentless with what makes you thrive and lights you up and gets you excited!

So often, we are influenced from the outside world, and cloud our own desires for the sake of those around us.

I wonder if you’re sitting there noticing that you edit and filter what you say and do because you’re trying to please everyone… or you’re stifling your own creativity and true nature in order to not rock the boat or piss anyone off.

Where’s that gonna get ya? Nowhere meaningful or fulfilling fast. Screw that.

Another way of you might find yourself influenced away from what you should be focusing on is opting in to every bright shiny object that crosses our path and then taking it on as something that you should do as well.

Sure it’s fine and dandy to download these things to learn, but don’t get swayed or tempted to start changing your own shit up to copy them.

Stay in your own lane. Stay on your own path.

The sooner you are able to grasp this nugget, the sooner it will drastically change your world.

xx
Steph Zahalka

PS…. I’m gonna be bold (of course) and go ahead and assume that you’re sitting there thinking to yourself ‘I like the shit this chick posts’.

Perhaps I’m right perhaps I’m not… either way, if you’re keen to read more, learn more, hear more of my sassy brandy businessy asskickery wordery them join my damn group lol.

It’s free. It’s awesome. It’s for badass leaders like yourself. If you don’t you’ll be missing out on some epic shit you’ll get nowhere else.

Link to join right here. Click that shit.
And have an amazing day!

Xx

Oh…. and don’t forget, you really CAN have it all if you just #followthefeelgood

Doing it this way is NEVER going to work

It’s happened to all of us at some point in business…. you think that if you follow another ‘successful’ guru’s advice or model for success in business that you will finally yourself also be successful.

You watch other people in your field that seem to be smashing goals, bringing in the moola, looking awesome on social media and compare yourself to them.

This is when self doubt kicks in hardcore and you seriously question your value and if you’re doing things ‘right’.

Here’s the thing – comparing yourself others or copying their shit and the way they do things will NEVER work.

YOU need to BE you and DO you and embrace your completely UNIQUE identity in order to succeed.

It’s the ONLY way.It’s the only thing that makes you DIFFERENT than the thousands of other people in your industry doing what you do.

You have to discover who you really are and your unique identity and connect that to your brand. You need a unique BRAND that shows your powerful work and value and what you can do for people.

If you are authentic and totally REAL and your focus is on getting results for your clients and transforming their lives or solving their problems – that is the WINNING formula for true success.

If you can do those 2 things… if you can’t nail down your unique superpower, we all lose.

If you’d like to
-👑work out your UNIQUE SUPERPOWER,
-👑get real CLARITY on what you do and who you are,
-👑figure out your perfect clients problems and how YOU solve them,
-👑take your brand to the next level of business….

Then I invite you to book in for my popular BRAND ReBOOT session.

It’s time to get really CLEAR on what your branding needs to be so you can create a truly authentic ‘100% YOU’ badass brand!

We will go through EVERYTHING!

We’ll identify your kickass brand strategy, identity, brand message, target audience (dream clients), type of imagery and tone of voice as well a kick ass bulls eye offer and so much more.

Whatever needs to come up and out, so can get to the real YOU, the real BRAND – nothing is off limits.

It’s time to do it YOUR WAY👊🏼, not ‘their’ way.

CLICK HERE – It’s already FEB!! BOOK your session with me today and let’s do this!

xx
Steph

Unleash Yo’self

There is something inside of you… calling.

It has always been there and for most of the time, when it comes to business anyway, you have been ignoring her.

You do the professional thing, you follow the ‘so called’ rules, you do this, that and the other…like you learned.

But… that thing, that person, YOU, on the inside has been slowing withering away, forgotten, ignored, left behind.

It is why you go through your days on autopilot. You keep on grinding away, hustling, following the motions….

Emailing, calling, working, scrolling, emailing, busy bullshit work that doesn’t really accomplish anything, emailing, invoicing, emailing…. Emailing…

Is this what it is supposed to look like?
Is this what I started my own business for?

NO.
Hell no.

So, what happened? How did I get here?

You got here because you left a part of you behind when you started learning the rules and following the structure and being hell bent on hustling.

Don’t you think it’s time to stop ignoring the part of you of that you shut off?

Don’t you FEEL, inside, that it’s time to let all of YOU out to play?
Because that IS what is missing.

It’s YOU.

You became a business person first and left the rest just a bit behind, in the dark, waiting (maybe not so patiently lately) for you to call her forth.

This is why it is so hard to bring in new clients.

This is why it is hard to know what the hell to do next.
What direction to take. What rules to follow. What work to do. What the next step is….. even just a little step.

This is why you are not attracting your dream boat clients to you like bees to honey.

There is a massive disconnect between who you are and your business.

When I work with my clients, I go deep and find this part of you and CONNECT that, YOU, to your business.
This is branding baby. Your voice, your language, your message, your essence, your superpowers all beautifully packaged up in a brand this is YOU!

But you don’t just ‘do it’.

You need to dive deep and recognise that something inside of you. You need to SEE her and feel her and listen to her.

You need to share your business with her.

You need to be all of you… unapologetically, unfiltered, completely and authentically you.

Bring back the joy.

Bring back the fun.

Bring back the passion and love for what it is you do and who you are and the reason you started it all in the first place.

This is the first step to having a magnetic AF business that lights you up….

This is how you bring back the energy the magnetises clients TO you and have a ton of fun while doing it.

I see you….

Not just the outer persona that you post online with or talk about on your website or show up as at business events.

I SEE the inside you, the real you, YOUR soul.

The one dying to get out to play with you, to make things fun again.
Do you go to bed at night with a million and one thoughts and worries running through your head?

Why?

Because you are only half of you all day long, running your business, doing your thing, soulless, bored, worried about the future.

Connect back in and bring out all of YOU and watch what happens.

The inspiration,
the action,
the ideas,
the magnetism,
the energy,
the mother fucking JOY!

It’s a thing babe.

Wouldn’t you love to level up your biz and go to bed stoked AF at what you accomplished because it was inspired and aligned and felt good?

Wouldn’t you like to go all in and have a fully aligned brand and business where all of YOU gets to play?

Life really is about having more fun and your business is no exception!

There is nothing worse than knowing that you were meant for more but didn’t go for it!

I know that you KNOW you’re ready for a change and I’m here for you.
It’s time to invest in YOU!

If you’ve ever been wondering what it would look like to work with me on unleashing all of who YOU are – I am opening up my schedule to offer a few free 30 minute ‘Unleash Yo’self’ calls to work out the best next step for you moving forward.

Stop hiding who you really are… unleash yourself, your brand, your soul… It’s time!

Message me here with the words “Yes! I’m in” and let’s do this babe!

And don’t forget – you really CAN have it all if you #followthefeelgood

Xx
Steph

What people really buy…

People aren’t paying you for your worth alone or because of your little, or BIG $$$, price tag.

They are paying you for your years of experience, your education, your knowledge, your processes, your unique skills, your time and ENERGY …
– all of that combined to give them the👉outcome that solves their problem or 👉transformation that satisfies their desires.

THAT is what they pay for.

What they also pay for is YOU. All of the above PLUS you! Your energy and passion for what you do.

There is a magnetism to it when you are in your zone of genius (and truly enjoying what you are doing with a buzz and fun joyful vibe) that attracts people to you, that keeps them from looking away… that makes them want to pay you.

When you perfect this combination you really CAN have it all!

#followthefeelgood #makeallthemonies

xx
Steph Zahalka


….Don’t forget

– my Brand Clarity Crash Course….
where you can get crystal clear on what it is you do, why you do it and who you do it for – then say it in a way that attracts in your peeps that can’t look away, that are magnetised to you, that want to pay you –

👉is still only $7, but not for much longer!

Link is HERE you magnetic thing you! xx


xxSteph Zahalka
….Don’t forget – my Brand Clarity Crash Course…. where you can get crystal clear on what it is you do, why you do it and who you do it for – then say it in a way that attracts in your peeps that can’t look away, that are magnetised to you, that want to pay you – 👉is still only $7, but not for much longer!
Link is in the comments you magnetic thing you! xx

Say what you can’t NOT say….

If you really want to own your power – say what you have to say.
Say it.
With conviction.
With belief.
Say it because you can’t NOT say it.

Sure there will be people who do not like what you are saying. At all.
So what?
Does that affect you?

It Shouldn’t. Others opinions are infinitely varied and it does not matter what ‘they’ think.

If it does, then you need to stop looking outside of yourself for validation and approval. That is a long sad unfulfilling road to travel.

When you believe in something and feel strongly about it to the point where you have to share it, tell it to the world, write about it and talk about it and sell it – then it matters not what others say.

You are standing in your truths. Your beliefs.And when you say what you are meant to say, unfiltered, unedited, unapologetic – you are standing in your power.

We are not meant to please or appease everyone.
And you wouldn’t want to.

So stop trying.

Just be you.
Say what you gotta say.
Don’t hold it in – let it out.
Share you message, your art, your energy, your passion.

THAT is when those who matter will listen.

We don’t want to hear what you THINK will please everyone.
we don’t want to hear what you think will sell the easiest.
We want to hear your truth.
We want to hear your passion, your conviction…
What you WANT to talk about.
What you NEED to talk about.

That is what we want to hear.
That is what people want to buy.

Own you power.
Say your words.
Share your message.
Stay on your path and do not worry about what everyone else is doing.
It’s none of your business.

YOUR business is your business.
Share THAT with me.
Tell me about it and why you are so passionate about it, why you are so good at it, why it is your superpower.

That is what it is about.
What it has always ever been about.

Who the fuck are you and why do you do what you do?
OWN it.
BE it.

Don’t let anyone stop you.
Do what it takes and keep going.

This is what makes YOU your brand.
All of it IS your brand.
Your truth.
Your message.
Your art.
Your business.
Your superpowers.
Your unique skills.
Your gift.
WHO you are.

Make sure you let it out, your way and BE who you’ve always meant to be – share it with the world.
BE EXTRA YOU!
To not do so would be selfish.
You would be depriving us of your power!

So…. what is it you are meant to say?
SAY IT!

xx
Steph Zahalka

remember, you really CAN have it all – just #followthefeelgood

PS —-
My last branding workshop that I did with Gold Coast Girls in Business SOLD OUT!

I am DOING IT AGAIN! but it will be totally online and I will be running it LIVE in a private FB group as a 10 day program!

Over 10 days – you will learn 10 kick ass proven strategies that will make your brand stand out and SHINE LIKE A DIAMOND!

It’s time that you stood out among the masses so you can be seen and heard as the ONLY OPTION for them to choose!

Hell yeah!

Message me for details