Category Archives: Blogging

Become an idea machine!

 

I certainly wish i was having my coffee on the beach right now! Ummmm hell yes I can pretend!

At the moment though… i’m sitting on my couch under a cozy blankie, drinking my 2nd coffee, dreaming up offers or courses or ideas that YOU, my audience, would love to know and learn about.

But… where are all the ideas?

What the hell am i gonna sell next?

I’m sure you have this block too, right? Surely it’s not just me?

So … what to do?

Break out your journal of course!! (If you don’t have one i suggest you go get one STAT)

First, give yourself permission and choose to be an IDEA MACHINE.

Second, write down 10 ideas RIGHT NOW.

Just go.
Write whatever comes to mind.

Some of them will never happen of course but write them anyway.

The point is to get into the daily habit of coming up with a bunch of ideas… then it becomes something you are good at. It becomes automatic.

Take a look at what you wrote and ask yourself if any of them are something that you audience may actually WANT.
(not need… WANT)

Pick 3 of them.

Now – are those 3 something that are actually doable?
And are they doable quick? Like can you do it in a few days or a week (not 6 fucking months)?

Now that you have a couple, pick the one that TOTALLY EXCITES you!

NOW you have somewhere to start!

xx

PS- make it a habit, write ideas down every day, and create from there! YOU CAN DO THIS!

 

 

 

Founder, director, brand strategist and design genius all rolled into one fun, crazy, sassy, no BS, surfer chick that LOVES branding, strategy and OOZES mad design skills.  I’m a master at bridging the gap between YOU and your business to create a ‘stand out’ brand that makes an impact, attracts your dream clients, positions you as an expert that can charge premium prices so that you can become the amazing leader you were born to be.

Just do the damn thing…

 

Just do the damn thing!

This phrase seems to pop up a lot lately and float around my head pretty much most of the day.

So what am I NOT doing that I NEED to do so this message will stop?

I must be blocking something.  hmmm…  maybe, maybe not.

Maybe I just haven’t looked inside and found out what that damn thing actually IS.

I am thinking though, as I write this of course, that the damn thing may just in fact be the Brand Clarity Crash Course that I am meant to be launching “this week” for the last 6 weeks or so.

Well, yes, I guess we could call that a fucking BLOCK now couldn’t we?

So, what am I going to DO about it?

I am going to JUST DO THE DAMN THING.

That’s exactly what I am going to do.

I AM launching THIS WEEK.

I AM promoting it everywhere.

I AM sharing my message about it daily.

I AM doing live streams on it regularly.

and I am going to launch the damn thing.

And how do we know that I am actually, finally, going to just do the damn thing?

I am going to, RIGHT NOW, tell you that I am launching my BRAND CLARITY CRASH COURSE.

TOMORROW – you will get more details with a link to the sales page, where you can read all about my kick ass, eye opening, mind blowing, TOTAL FUCKING CLARITY, 4 day course.

That’s it.

It is DONE.

There you go.

NOW, here I go, to JUST DO THE DAMN THING.

xx
Steph

Founder, director, brand strategist and design genius all rolled into one fun, crazy, sassy, no BS, surfer chick that LOVES branding, strategy and OOZES mad design skills.  I’m a master at bridging the gap between YOU and your business to create a ‘stand out’ brand that makes an impact, attracts your dream clients, positions you as an expert that can charge premium prices so that you can become the amazing leader you were born to be.

My new reality… and what the hell I am meant to do

 

Hey girlfriend!

I say that all upbeat, in that high pitched voice we all use when saying HI and BYE… (I  know you do it too, we all do LOL)

but…

I’m not feeling too upbeat at the  moment.

Actually I FEEL scared shitless.

I’ve been doing a lot of mindset and inner work and I’ve been discovering things… SOUL things.  What I’m meant to do on this planet at this time kinda THINGS.

Fuck.

Scary.

How.

What the fuck…. AM.  I.  GOING.  TO.  DO.  ??

Well, I guess I am going to DO the THING.

I am just going to do it. I will listen everyday and feel what I am meant to do NEXT.  Then I will do THAT.

Baby steps.

I have to remember and tell myself, BABY STEPS.

I KNOW that every choice that I make is PERFECT and I can never make the wrong choice or decision because I TRUST and have FAITH and BELIEVE that I always make the perfect choice for ME.

so…

Baby steps it is.

That first step is DONE.

It is right here.

Writing it down, right now.

Recognising it.

Choosing it.

Deciding that is so, because it fucking IS.

and SHARING IT.

So, here you go.  Here I go.

xx
Steph

Founder, director, brand strategist and design genius all rolled into one fun, crazy, sassy, no BS, surfer chick that LOVES branding, strategy and OOZES mad design skills.  I’m a master at bridging the gap between YOU and your business to create a ‘stand out’ brand that makes an impact, attracts your dream clients, positions you as an expert that can charge premium prices so that you can become the amazing leader you were born to be.

Inbound Marketing

What is inbound marketing…?

Inbound marketing is not a tactic, channel, or technology. It’s a way to approach to your marketing to capitalize on the way consumers make buying decisions today.

Inbound marketers understand that people value personalized, relevant content and connections — not interruptive messages — at every stage of the marketing funnel.

Inbound allows you to attract visitors, convert leads, close customers, and delight them into promoting your business to others.

Here is a graphic to help illustrate

inboundmarketing

Founder, director, brand strategist and design genius all rolled into one fun, crazy, sassy, no BS, surfer chick that LOVES branding, strategy and OOZES mad design skills.  I’m a master at bridging the gap between YOU and your business to create a ‘stand out’ brand that makes an impact, attracts your dream clients, positions you as an expert that can charge premium prices so that you can become the amazing leader you were born to be.

How to blog like a RockStar!

In today’s small business environment, it almost goes without saying that the small business owner needs to blog.   (If for some crazy, insane reason you do not have a blog or your website is missing this important feature, you NEED to get one NOW!)

But, I digress…. blogging is not quite as simple as it may seem. If you feel that you are up on stage blogging your heart out to an empty stadium, don’t despair.

Here are 21 quick and easy ways to blog like a rockstar and fill your blogging stadium with die-hard fans.

1. Write Compelling Headlines

Your headline is how people decide if they’re going to read your blog post of not. So make sure that it reaches out and grabs hold of your reader.

2. Capture Your Reader’s Attention in the First Paragraph

Your first paragraph should draw in your reader and entice them to keep reading. Keep it simple, snappy and sassy.

3. Keep Sentences Short

Short sentences stand out, are simple to read and balance out longer sentences. Utilize short sentences throughout your blog for some added pizzazz.

4. Omit the Fluff

Omit all unnecessary words, especially fluffy, frilly adjectives. Just the facts, Jack.

5. Use Keywords Phrases

To help the search engines find your posts, use your most important keyword phrase in the first three words of your title. In addition, sprinkle the keyword phrase throughout the body of your post. (The rule of thumb is to insert one keyword phrase for each 100 words.)

6. Use White Space

Using plenty of white space throughout your post makes it easier to read. When your readers are faced with a page of dense, black text, they’ll literally give up before they even begin.

7. Make Use of Lists

Bulleted or numbered lists make your posts simple to scan. And, since so many of your readers are “scan readers” this strategy ensures that they stick with you ’til the bitter end.

8. Use Bold Text and Italics

When you want to emphasis a certain point or draw attention to an important word, use bold text or italics.

9. Link Like Crazy

One characteristic of bloggers is that they link, link and then link some more. They link externally to other relevant blogs and they link internally to their own past blog posts. In addition, links help Google determine what your post is about.

10. Keep Your Posts Short

We’re living in a world packed with people who have short attention spans and overloaded lives. Aim for posts that are 300 – 500 words. Short, sweet and to the point.

11. Talk Directly to Your Reader

As you write your post, imagine that you’re talking to one person in a face-to-face conversation. Your goal is to make the reader feel as if you’re having a conversation with them and only them.

12. Solve Your Readers’ Problem

One of the main purposes of your blog is to help your readers solve some of their most pressing problems. This is how you position yourself as an expert.

13. Don’t Preach

Blogs aren’t meant to be a personal pulpit in order to preach to your congregation. They’re a social platform meant for connection, interaction and creating relationships.

14. Have Some Fun

If you’re not having fun writing your blog, your readers aren’t going to have fun reading your blog. So kick back, relax and have some fun!

15. Forget What You Learned in High School English Class

Forget the tight-laced rules that you learned in English class. Blogging is more about connecting with your audience than worrying about sentence fragments, run-ons or dangling participles.

16. Proofread

Even though your blog posts can break some of the strict rules of grammar, you still need to adhere to some of the basics. Make sure that you don’t have glaring typos, misspellings or jumbled sentences.

17. Read Your Post Out Loud

Reading your posts out loud helps capture your authentic voice so that you sound natural and real.

18. Let Your Personality Shine

Your personality should be a part of every single post that you write. If you’re funny, then be funny. If you’re serious, then be serious. Just make sure that the “real you” is shining through each and every post.

19. Voice Your Opinions

Don’t be afraid to have opinions when you blog. Let your readers know what makes you happy, what makes you sad and what drives you crazy.

20. Interact With Your Readers

Since blogging is a social platform, it’s natural to interact with your audience. Use your blog as a way to connect with your prospects by encouraging comments and replying to comments.

21. Provide Closure

Never leave your readers hanging. Wrap up your blog posts with a short conclusion that signals to your reader that you have finished.

So there you have it. As you implement these 21 quick and easy tips, you’ll soon discover that you can be a blogging rockstar

If for some crazy insane reason you don’t have a blog or your website is currently missing this important feature, please please PLEASE contact Jungle Design Studios to remedy this TODAY!

……………………………………..

Some of the article written by ‘yours truly’ and most of the rest of the Article by : Jessica Swanson – the Founder and President of Shoestring Marketing University and Shoestring Marketing Solutions. Jessica has helped thousands of small business owners, all over the world, implement low-cost, high-impact marketing campaigns.

Founder, director, brand strategist and design genius all rolled into one fun, crazy, sassy, no BS, surfer chick that LOVES branding, strategy and OOZES mad design skills.  I’m a master at bridging the gap between YOU and your business to create a ‘stand out’ brand that makes an impact, attracts your dream clients, positions you as an expert that can charge premium prices so that you can become the amazing leader you were born to be.

20 top blog posting ideas!

“So, what do I blog about each time?” is a question I often get from clients. To keep your blog active and healthy, I recommend blogging at least 3 times per week. However, that notion is overwhelming for many. Even though you may be an expert in a topic, your mind may go completely blank when it comes time to blog, and then at other times when you’re not blogging, your idea cup runneth over.

The primary thing to remember is that blog posts don’t have to be long and complicated. You’re not writing an article, a report or a thesis. Many times a blog post is only a paragraph consisting of a few sentences that contain your thoughts about something. Now, doesn’t that sound easier than composing a 600-word post each time you sit down to blog?

Here are 20 ideas you can use to help you create a blog post when you’re stuck for an idea:

1. Current events. Can you link what you do in your business to a current event? Open up your daily newspaper or your RSS news reader and see what’s happening in the world, your country, your state, or your city. Give your opinion about the event and a solution, if you have it, and relate that to your business if you can.

2. Trends in your industry. When you blog about the trend, put your unique perspective on it, or write a rebuttal post, disagreeing with the relevance of the trend.

3. Get personal. Tell a story about what’s happening in your life or in your business that would be useful or instructive for your readers.  One key to successful blogging is getting personal with your readers. The more “real” you are with your readers, the better your reader gets to know you and begins to like and trust you. You become a “real, live” human being to them who faces similar issues that they face.

4. Top 10. Most of my writing is in the form of a Top 10 list because it’s an easy way for me to outline the points I want to make and then go back and fill in the details for each point. In this case, each of your points for a topic can become an individual blog post, and when all the points are complete, you can compile the full list for an article for your ezine or website.

5. Frequently asked questions. If you’ve been in business for awhile, you know the questions that clients and prospective clients ask you to answer over and over again. Instead of repeatedly responding to the same questions, write a series of blog posts that answer your target market’s most frequently asked questions.

6. How you helped a client solve a problem. Clients hire you to solve a specific problem they’re having, whether they do that when they buy your service or your product. List 3-5 most recent problems that you have helped your clients solve. Create a post that talks about the problem and the solution you provided (either with your client’s permission, or by making it generic enough to hide the client’s identity) that becomes a learning experience for your readers.

7. Interview an expert. What people do you know and admire in your industry? If you admire them, chances are that members of your target market do, as well. Contact them for a short email or recorded interview and ask them 3-5 questions that you’d like to hear them answer about their lives, their businesses, industry trends, or how to solve a particular problem. Publish the interviews as blog posts, adding audio and graphics if you have them.

8. Solicit and answer questions. Ask your blog readers to ask you their most pressing question related to what you do. I do this and get questions for 1-2 blog posts per week, and it helps me stay in touch with the needs of my readers, as well.

9. Review something. Read a good book lately related to your industry? Just purchased a product to help you solve a problem? Reviews aren’t limited to the critics at the New York Times. Blog about your experience with a product, book, or service, highlighting both the high points and low points, and whether you would recommend that others use or purchase it.

10. Read other blogs. Go to Google’s Blog Search or Technorati and find other blogs related to your industry or your target market. Add those to your blog reader and take an hour or two each week to read the posts on those blogs. Do you agree or disagree with the post? Have another point of view? Think the blogger was on target but you want to expand on her point of view? Reading other blogs is a great way to generate ideas for your own blog.

11. Keep an idea file. Sometimes a blogging idea or concept will strike you when you don’t need (or want) to blog. Begin a blog idea file by creating a document or spreadsheet to track your ideas and thoughts. If you’re in the zone, go ahead and write the post, and then you can post it to your blog on a day when the idea well is dry.

12. Create a tutorial. There’s always something you can tell your target market how to do. Create a written, audio, or video tutorial of the process as your blog post. Depending on the complexity of the tasks, the tutorial may need to created in multiple parts, like Part 1, Part 2, etc., which would make for multiple posts to your blog.

13. Share a positive/negative email. I often share exceptionally positive or negative emails I receive from people (without names to protect their identity as appropriate) either to celebrate kudos I’ve received or to demonstrate how I responded to a particularly nasty or upsetting comment. I get the most mileage out of the negative emails, and I often ask for feedback about how my readers might respond to the situation.

14. Take a tour. Take a self-made in-person or virtual tour of something useful to your readers. For example, if you’re a dating coach, tour the top 5 online dating sites and report your experiences as a client in each. If you’re a restaurant consultant, visit 3 local restaurants and evaluate what’s often overlooked in staff training based on your experience as a customer.

15. Write about a Twitter or Facebook update. You only get 140 characters in Twitter to write about something. If you need more space, or want to respond in greater length to someone’s Tweet or Facebook status update, do so in your blog. Thought-provoking questions are often asked on Twitter, and the answers may inspire you to blog.

16. Create a “Best of” list. What are the top 7 blogs to read in your industry? How about the top 5 people to watch? What about the 10 most useful online tools you use? Nothing attracts attention on a blog quicker than a list, so create one yourself or ask your readers to help you in the process.

17. Report from an event. Attending a professional trade show, conference, or networking event? You can report live about your experiences at the event on your blog. Talk about the workshops your attended, the vendors you met, the speaker you heard — the sky’s the limit!

18. Debunk a myth. Each industry is plagued with myths and fallacies about success/failure or what does/doesn’t work that the industry professionals would like to see vanquished once and for all. Use your blog to debunk some of the most common myths/preconceptions/notions in your industry and set the record straight.

19. Talk to newbies. Picture yourself as a newbie in your industry once again. What do you know now that you didn’t know then? What questions did you ask? What knowledge do you have that you think everyone knows? Getting back to the basics can help bring all of your blog readers up to speed.

20. Write about a client conversation. Many times I’m inspired to blog as an expansion or continuation of a conversation I had with a client. The blog post focuses on a topic of the conversation, not the conversation itself. Typically the strategy/idea/technique you’ve discussed with one client will benefit your blog readers as well.

This is just the tip of a very large iceberg of ideas for posts to your blog. Take a look around your life, your business, conversations with clients and colleagues, and what’s happening in the world around you. You’ll soon begin to see more potential for blog posts than you ever thought possible!

Founder, director, brand strategist and design genius all rolled into one fun, crazy, sassy, no BS, surfer chick that LOVES branding, strategy and OOZES mad design skills.  I’m a master at bridging the gap between YOU and your business to create a ‘stand out’ brand that makes an impact, attracts your dream clients, positions you as an expert that can charge premium prices so that you can become the amazing leader you were born to be.

It’s all coming together now…

well, i finally just figured out this stuff!

it has taken a very large amount of hours of tweeking, customising, designing, setup, implementation and a whole heap of other technical words that normal people don’t understand….

blogging…. what is the world coming to?  should be fun and interesting if i can keep up with it and remember to actually blog.   how long does it take really?  4 minutes, half hour, few hours….  i suppose the goal is to be quick and interesting, provide good information at times and other times it can be a bit of a diary.

i do twitter every now and then too.  lots of peeps following me.  we shall see how this goes.

you can follow me on twitter at the link to the bottom right of the page or click here http://twitter.com/JungleDesign

keep an eye on this space as i will be putting up some good information for blogging and ideas and other web 2.0 techniques to help boost your site rankings, seo, marketing and more.

and will always be throwing up some good deals and specials on designs and services.  so definitely keep checking back.  or subscribe to my feed and get an email or notification when i post.  yes, thats a great idea. do it!    haha. wait, im serious!

well, happy blogging and until the next exciting post!

s

Founder, director, brand strategist and design genius all rolled into one fun, crazy, sassy, no BS, surfer chick that LOVES branding, strategy and OOZES mad design skills.  I’m a master at bridging the gap between YOU and your business to create a ‘stand out’ brand that makes an impact, attracts your dream clients, positions you as an expert that can charge premium prices so that you can become the amazing leader you were born to be.

Feathers of Inspiration – featuring artwork by ME!

Feathers of Inspiration: The Bird Art Project features an extensive and brilliantly colorful collection of bird inspired artwork from around the globe.

Founder, director, brand strategist and design genius all rolled into one fun, crazy, sassy, no BS, surfer chick that LOVES branding, strategy and OOZES mad design skills.  I’m a master at bridging the gap between YOU and your business to create a ‘stand out’ brand that makes an impact, attracts your dream clients, positions you as an expert that can charge premium prices so that you can become the amazing leader you were born to be.

Feathers of Inspiration – featuring artwork by ME!

Feathers of Inspiration: The Bird Art Project features an extensive and brilliantly colorful collection of bird inspired artwork from around the globe.

Founder, director, brand strategist and design genius all rolled into one fun, crazy, sassy, no BS, surfer chick that LOVES branding, strategy and OOZES mad design skills.  I’m a master at bridging the gap between YOU and your business to create a ‘stand out’ brand that makes an impact, attracts your dream clients, positions you as an expert that can charge premium prices so that you can become the amazing leader you were born to be.

Feathers of Inspiration – featuring artwork by ME!

Feathers of Inspiration: The Bird Art Project features an extensive and brilliantly colorful collection of bird inspired artwork from around the globe.

Founder, director, brand strategist and design genius all rolled into one fun, crazy, sassy, no BS, surfer chick that LOVES branding, strategy and OOZES mad design skills.  I’m a master at bridging the gap between YOU and your business to create a ‘stand out’ brand that makes an impact, attracts your dream clients, positions you as an expert that can charge premium prices so that you can become the amazing leader you were born to be.