Branding YOU, not the business
You know when they say the new thing to do these days is personal branding.
And you’re over here like, WTF is that? Like branding me and not my biz? Ummm why?
Well, darling, I am glad you asked.
Personal branding is not just about creating a logo for you with your name and off you go.
I am sure some do it that way, but they are missing the bigger picture here.
What I do is brand YOU. This is where we deep dive into who you are, what you love to do, why you do it, your mission, your purpose and I also extract your SUPERPOWERS.
Then… once we know all there is to know about who you are, we find your VOICE.
This is what I brand – because I believe YOU are the most important part of the whole business equation and I want to work with that!
I take all of YOU,
every little bit,
the messy middle,
the way you think,
and I create a brand from there.
When you brand yourself first, the business, the products, the services will FLOW from there.
And… not only that, you will be more successful.
Because people buy from people. They buy your energy and your passion. They buy your confidence.
Not the service.
They buy your WHY.
In a world way too full of the same old thing everywhere you look, people crave connection. They want the real person behind a business, behind the brand. So get ahead of the game and give them that connection.
The connection of YOU to your brand.
The connection of that brand to them.
When it is all connected and you are your brand the whole thing also becomes easy and fun. You will love what you do because all you have to do is be you.
What on earth are you better at doing than being yourself?
Imagine having a business that revolves around you being you. How freaking easy and fun does that sound.
When you are tapped into you, ideas flow, inspiration hits, you will always know what to do next because you just do what you feel is the thing to do.
I know this may sound a bit woo-woo but it’s not. It’s a real thing. Successful entrepreneurs, millionaires, celebrities, famous people, corporate peeps – they are all starting to brand themselves FIRST.
The rest will follow – and just think when you brand yourself first, the limitless possibilities you have to do all sorts of things as they come, as you feel called. Don’t lock yourself into a label – just be more you.
I don’t build websites, I build people.
I brand the people that run the business.
So in a nutshell – I kick your mindset into high gear, extract your superpowers and everything YOU, I create your brand and then I design the shit out of it so you have something that attracts and magnetises clients to you like a beacon, calling them in.
So, if you are a leader, an entrepreneur, a visionary, creative, coach or badass boss babe, then you are my people. You need to step the fuck up and shine the light on YOU.
I have an EXTRA AMAZING new package straight from my new biz – stay tuned for more deets – but I will let it leak that it includes off the hook killer design work!
Until then – keep on being YOU, you wonderous thing you!
Steph Zahalka is the founder and CEO of Jungle Branding Co., a premier award-winning brand agency based on the Gold Coast Australia, serving clients across the globe.
Recent winner of the prestigious Female Entrepreneur of the Year Stevie Award 2020, Steph is a brand strategist and designer who has been featured on the cover of a nationally recognised ‘women in business’ magazine (GCGIB) and regularly appears on podcasts and events around the Gold Coast as a speaker, panel expert and interviewee where she reveals her unique process for building a wildly in-demand brand for ambitious entrepreneurs, modern CEOs, influencers, thought leaders, and service-based business owners.
Steph believes that, when done right, branding is the door to connecting with your people, your audience on a deeper level. Human to human connection that makes your audience ridiculously obsessed with not just your brand, but YOU and your vision that ultimately makes a positive impact on the world.