Branding Style Guides..
Branding style guides… what are they? and how can they help you?
If we are creating a logo and visual identity for you we recommend producing a brand guidelines document.
This illustrates to other designers and graphic professionals the importance of maintaining a consistent brand image for your company through careful use of the logo, typefaces, colours and placement of elements on a page.
A document such as this often covers do’s and don’ts and provides an incredibly helpful resource to others. It also demonstrates a level of professionalism within your company that marketing and brand image is an important asset you maintain and protect.
These documents can be as short or as long as you want. Sometimes they are simple in that they only address logo, font, and colour requirements while others are more in depth and go into application uses, logo misuses, sizes, styles and an assortment of other issues.
If you do not have a style guide for your business branding and marketing, you should seriously consider getting one. Brand identity is directly related to your reputation and recognition in the marketplace.
Call us today if you would like us to create one for your business on 07 5571 5779 or email us!
Steph Zahalka is the CEO of Jungle Branding Co., a premier branding company based on the Gold Coast Australia, serving clients across the globe.
She is an award-winning brand strategist and designer who has been featured on the cover of a nationally recognised ‘women in business’ magazine (GCGIB) and regularly appears on podcasts and events around the Gold Coast as a speaker, panel expert and interviewee where she reveals her unique process for building a wildly in-demand brand for ambitious entrepreneurs, modern CEOs, influencers, thought leaders, and service-based business owners.
Steph believes that, when done right, branding is the door to connecting with your people, your audience on a deeper level. Human to human connection that makes your audience ridiculously obsessed with not just your brand, but YOU and your vision that ultimately makes a positive impact on the world.