Branding style guides… what are they? and how can they help you?
If we are creating a logo and visual identity for you we recommend producing a brand guidelines document.
This illustrates to other designers and graphic professionals the importance of maintaining a consistent brand image for your company through careful use of the logo, typefaces, colours and placement of elements on a page.
A document such as this often covers do’s and don’ts and provides an incredibly helpful resource to others. It also demonstrates a level of professionalism within your company that marketing and brand image is an important asset you maintain and protect.
These documents can be as short or as long as you want. Sometimes they are simple in that they only address logo, font, and colour requirements while others are more in depth and go into application uses, logo misuses, sizes, styles and an assortment of other issues.
If you do not have a style guide for your business branding and marketing, you should seriously consider getting one. Brand identity is directly related to your reputation and recognition in the marketplace.
Call us today if you would like us to create one for your business on 07 5571 5779 or email us!
Steph IS the Branding Chick ~ Brand Designer + Consultant! When she isn’t at the beach, surfing, eating tacos or drinking wine… she spends her time consulting businesses and entrepreneurs on how to create a solid and stand out brand that creates an impact. Through consulting and her online programs as well as actually designing the brand visuals and logo, Steph is able to help her clients position themselves as the leader, influencer and authority in their industry.
She was recently featured on the cover of the nationally recognised GCGIB magazine and has recently won a major award in the 2019 Gold Coast Girls in Business awards. She was one of seven winners out of 16,000 women in business.
Steph also is a contributor to various online and print publications, writing articles, guest speaking and interviewing on podcasts.