All posts by Steph Zahalka

Steph IS the Branding Chick ~ Brand Designer + Consultant!  When she isn't at the beach, surfing, eating tacos or drinking wine... she spends her time consulting businesses and entrepreneurs on how to create a solid and stand out brand that creates an impact. Through consulting and her online programs as well as actually designing the brand visuals and logo, Steph is able to help her clients position themselves as the leader, influencer and authority in their industry. She was recently featured on the cover of the nationally recognised GCGIB magazine and has recently won a major award in the 2019 Gold Coast Girls in Business awards. She was one of seven winners out of 16,000 women in business. Steph also is a contributor to various online and print publications, writing articles, guest speaking and interviewing on podcasts.

Marketing on a Budget Baby

When budgets are tight, marketing might be the first expense you look to cut. Let me stop you right there.

While traditional advertising methods are costly and hard to measure, small businesses have never had greater access to cost-effective, trackable marketing tools.

But with so many digital tools available, how do you know where to start?  

Here are 

In addition to the very effective strategy of email marketing, here are 10 awesome ways to MARKET ON A BUDGET  so you can stay in front of your buyers.

1. Craft an elevator pitch
You should be marketing all the time — wherever you are. Therefore, you need a compelling elevator pitch.
Research shows the average attention span of an adult is about six to eight seconds. That’s all the time you have to grab someone’s attention.
If you successfully engage them, then you only have a little over a minute to really sell them on your product or service. Invest the time to craft a killer elevator pitch. The return on your investment will pay huge dividends in terms of creating business opportunities.
Check out the Brand Clarity Crash Course to learn how to create the PERFECT elevator pitch – it’s totally free and a total game changer!

2. Leverage your community
You don’t have to think big when it comes to your marketing efforts. Think locally. What’s going on in your community?
Sponsor a sports team or a 5k charity walk/run. Print bookmarks and leave them at the local library. Get to know your ideal customer and think about how and where they spend their time.
Then search for opportunities to get in front of your customer with your marketing message.

3. Collaborate
Put together a group of synergistic, non-competitive businesses in your area and agree to cross-promote.
You can use coupons, fliers, reciprocal website links, bundled promotions or social media platforms. By collaborating with each other, you can expand your customer base because you’ll be reaching new people.

4. Network
I’m a huge fan of networking. I don’t think there is any better way to build a business than to get out there, shake some hands, and get to know people.
Networking requires a time commitment and it doesn’t provide instant gratification, but a strong network is one of the greatest assets any business person can have.

5. Give a speech
A lot of people hate public speaking. However, there are many organizations looking for qualified, subject-matter experts who can present to their groups.
Take a deep breath and volunteer. You don’t have to be a pro as long as the information you share is helpful to the audience. And the upside — the more you do it the easier it gets. Plus, it positions you as a credible authority in your field.

6. Create buzz
I started my corporate career in the field of public relations and the business has changed significantly because of technology.
Today, a small business owner can accomplish a lot without hiring a professional firm. Subscribe to Help a Reporter Out. You can respond to reporters’ queries that are looking for story ideas and resources. Some are small media opportunities, but others are major media outlets that use this service too.

7. Ask for referrals
Don’t be shy about asking for customer referrals. The majority of people say they are willing to provide a referral if asked, but very few take the initiative to do it on their own.
Referrals make it easier to get in the door with new customers. If you aren’t asking for them, you are missing opportunities.

8. Build relationships
It is a lot less expensive to keep a customer than it is to get a new one. That’s why establishing strong relationships with your customer base is crucial. One of the ways you can do that is by keeping in touch with people through email marketing.
Ask customers for their email address when they visit your store or website. Then, make your communications informative, helpful and professional — something your customers will look forward to receiving.

9. Offer coupons
Coupons are a good way for many businesses to attract new customers. Research shows that people will go out of their way to use a coupon, proving that this method is successful in expanding your customer base.
Coupons can also generate return visits. For example, if you give a customer a coupon for a discount to use on future business, there’s a high probability they’ll be back.

10. Give it away
If someone has the opportunity to experience your product or service, chances are they will want to purchase more.
Don’t be afraid to give someone a free trial or a sample. In today’s economy, people are more comfortable purchasing something they have been able to experience first.

These ten, inexpensive marketing strategies will help you engage customers, build relationships, and ultimately keep your brand top-of-mind. It’s not always about the money you have to spend on marketing, it’s about the time and effort you put into it and above all, the relevance it has for your customers 

There you go!
I hope that helps you out a bit for keeping your business visible and booming!

Original article posted by Susan Solovic

Why oh why

If you know your WHY then you should never find yourself staring at a blank screen when wanting to post something about your business.

If you know your WHY you should not have any problems telling people about what you do and why you’re the best and why they need to choose you.

If you know your WHY you should always be able to tap into the next step to take, the next program to create, the next offer to sell.

You NEED to really KNOW your WHY … like the not just the surface level why that we feel we ‘should’ say because you would look selfish if you didn’t…. you know the one – “because I want to help people” or some variation of that.

Well we all want that. That’s why we start a business and go through the ups and downs, the fails and successes, the good and the bad…. to help people.

That’s everyone’s surface level why.

You need to dig deeper and figure out your SELFISH WHY.

The real reason you do what you do,
why you go through the shit,
the pain and the pleasure.

It’s a process to uncover the selfish why. There are questions that you can ask yourself to find this out.

But I have always found that when I do it myself, I never uncover the good stuff, the juicy stuff, the REAL REASON WHY.

It’s only when I am doing this with a coach or mentor or someone else, that they can probe deeper into my soul, my real selfish why, than I can alone.

The same is probably true for you. You may in fact be nodding your head yes to this right now.

When I work with my clients, I have a unique process that I take them through to uncover this. It is MY SUPERPOWER – that i can extract all this juiciness out of you and show you your REAL WHY. (then of course I help you create a shit hot powerhouse brand and design it so everyone else KNOWS your why and also WHY they should choose YOU….. but I digress)

The reason you need to know your WHY – the real, hidden, deep, selfish WHY is because when you do, it is the golden nugget that you can come back to over and over again.

Every time you don’t know what to write.

Every time you don’t know what to sell.

Every time you want to create a new offer or program or service.

Every time you talk to someone.

Your WHY is the reason for all of it.
It’s the foundation.

And when you know it, truly KNOW it, then you will have a brand, a business, that resonates with your perfect clients and draws them TO you and has THEM buying in and selling themselves to you.

It is what creates your raving fans.

When everything you do, write, sell, etc… is created from your WHY – you will be the one that others look at and say ‘wow how does she do it?’ ‘how is she so successful and happy and have such an amazing life and business?’

You’re probably sitting there thinking, I want that to be ME!
I want this, I want to be this person.

If indeed, you are…then I invite you to hop on a mini Unf*ck your Foundation strategy call (for free) to see if we can start to UNLOCK your WHY…. to extract the deep inner reasons you do what you do and unleash them!

So then you can sit in front of the computer and just have that bank of knowledge inside of you in which to write that next post, create your next offer, sell your things – that will attract your next client TO you!


I am only opening 2 ‘no cost’ spots.


WAIT- before you go…
check this shit out!



I just had an epic idea – and it fits perfectly with this post.

oh yes I am!

I hear (all the time) entrepreneurs complaining and frustrated that they don’t know
what to write,
what to sell,
what to offer,
what kind of program or service to create….

You need to know this stuff to:
⚡grow your business
🤹bring in more clients
❣️create more brand recognition
💰and generate more income

I will make it super easy for you to learn how to create ‘hell yes no-brainer’ offers that people can’t say no to!

I will show you how to know EXACTLY what your target market and dream clients actually want and need.

You will learn how to come up with ideas like a machine!

I will teach you how to craft and create the perfect offer and how to write it and price it so you can reel them in hook line and sinker!

OOOH I am so freaking excited to do this challenge with YOU!

You have no idea!!! I want you all to be so damn successful that your heads spin with fabulousness of it all! hahahaha – excited much 🤩🤩

The challenge will start on Tuesday 21st of May and go for 3 days.

It will all happen in the Facebook group where I will be teaching you how to come up with your RED HOT OFFER!

JOIN NOW! the energy of a group challenge is PRICELESS!

Click this link to sign up and join the challenge! 🙌🏼

It’s totally FREE! I can’t wait to see you in there!

How bad do you want it?

I was asked this question recently in an email and it is such a good, HUGE question.–
Do you really want success? Like really really?

Now to go further, if the answer is YES, ask yourself: are you already at that level of successful that you want to be?

If not, ask yourself why are you not there.

There is a lot of talk about alignment and affirmations and thinking your way successful. I believe in all of these things and i think we should all do them….

You can’t discount the need for ACTION. Affirming all day long that you’re a millionaire with a yacht that travels the world isn’t going to get you on the yacht in the Mediterranean. 👑🚤💎💵

There are a lot of steps to get there.You need to take action, show up, do the things that need to be done in business and life to move you forward.
Then, you still need to buy the boat, hire the crew, take the holiday and a million other things in between.

So no, while the inner game is necessary, you can’t just sit around and expect it to fall in your lap on a silver platter…
you need to also take action.
You need a strategy and a game plan and
you need to implement it.
You need to show up and share the shit out of it.
You need to be selling it all day long.
And if it doesn’t get you that yacht, well, then you take a step back, reassess and do it all over again.
And keep doing it over and over.

If it truly is something you love to do, are fucking ace at doing and you really really want success and all that goes with it, then it’s not that hard to show up and do the damn work.

I would think it is harder to be broke, on your couch, listening to wealth affirmations than to do what you love doing anyway and make some damn money from it.

Are you ready to show up? Are you ready to get that game plan going, to turn those thoughts into action?

If it’s time to get your ass in gear and get moving, ➡️ PM me.

We can have a quick chat to find out exactly where you are standing in relation to what you are wanting and the next steps to get you where you want to go.
No pitch, no hard sell… just a simple yet effective plan of action.

If you don’t do it now, when will you?
In 6 months, in 2 years, 5 years? … which translates to sitting around at 60-something wondering why the fuck you didn’t take the leap and just GO FOR IT.

Imagine all the amazing things you could have and be doing and enjoying if you just got over you bullshit excuses and procrastination or ‘one day when…” crap!!

Go on ➡️ PM me now.
and tell me — 👇🏻👇🏻

Do you really want SUCCESS??
Like really REALLY?

and be honest – the more honest you are, the clearer your path will be!

People buy WHEN they feel understood…

NOT when they understand you.

I see it so often ~ business owners and entrepreneurs out there starting their business with a product or their service or program. They think ‘Hey I have a great idea here and there is a market for it… so I’m gonna start a business and sell it”.

Okay great!

The problem here is that if this is what you do straight out of the gate, start looking for clients and try to sell, you’re gonna hit a big fat road block. You may get a few sales, but it will be inconsistent at best. You may get some clients, but they probably won’t be your perfect dream boat clients.

You need to start with your FOUNDATION people.I’m not just talking about your logo and website or social media pages. YES of course you need those things.

But FIRST & FOREMOST you need your foundation. You need to understand your BRAND and be able to convey that to your people so they know that you can help them.

You need to know exactly what it is that you do,
the problems you solve,
how you solve them,
WHO you solve them for,
why you do it,
why you are passionate about it,
how you say it,
what you say,
how you show up,
who you are

You need to have a CRYSTAL CLEAR message that your people will understand.
Be absolutely crystal clear about it.
Don’t use language they don’t understand, don’t use big words because YOU think it makes you sound like an expert. It doesn’t. An expert knows how to speak to their audience and let them know how they can help them.

Not only that, YOUR PEOPLE will need to feel UNDERSTOOD before they buy from you.

Let me repeat that for you – (copy this shit down because it is gold) ⚡️ PEOPLE BUY WHEN THEY FEEL UNDERSTOOD, NOT when they understand you.

Have a look at your business from an outside perspective.
Check out your social media pages, your website, your messaging.

Would you instantly know what it is that you do and what problems you solve?

Do you know within a few seconds the results that your clients get or the transformation they receive?

Does your copy, your services, your BRAND make you feel understood?

Or is it all over the shop, confusing or cluttered with unnecessary information that nobody really needs (or wants) to know?

If you are not crystal clear with your message or your foundation is wobbly AF and nobody really knows exactly how you can help solve their problems – then you need to put everything down and hop on a call with me.
Like yesterday!

I am opening up a few spots for some quick strategy calls to give your branding, your foundation, your business a HEALTH CHECK and see where the leaks are so you can take action to start fixing that today!

click here to book your call

I am only opening a couple spots – so if you’ve ever felt called to chat with me or to find out how to get clarity on any of the above – to fix those leaks – BOOK IN NOW!

This is the exact thing that I love to do.

I look forward to strategizing with my action takers out there reading this right now!


How to know if it’s time to REBRAND your business…

There comes a time in every business, when they realise that what they started with – their logo, their mission, their purpose, what they even do and how they do it – has evolved into much more.

It’s okay to have started with a cheap logo or even an expensive one.
It’s okay to have started with the bare minimum.
It’s okay to have not been crystal clear on what you do and how you do it when you started.
It’s okay to have had no clue about your target market and how to reach them.
It’s okay to not have known anything about branding and the foundation of your business when you started.

It’s bloody brilliant that you JUST STARTED at all!

Most people don’t.
Most people don’t have the guts and gumption to go for it.
And most of those that do – give up.
It’s usually because they can’t get leads and clients or their not making any money – usually both.

It’s pretty normal in business and entrepreneurship to hit a point where what you did back when you started just isn’t working anymore. And this is a good thing! Embrace it. Businesses that don’t grow and evolve and expand and fine tune what their about, will fail.

When the time comes to grow and to get CRYSTAL CLEAR on all the things that make up you BRAND … who you are, what you do, how you do it, how you say it, what you say, your vision, your mission, your purpose, your audience, your logo, your marketing, your brand visuals, your imagery …. ALL OF THE THINGS –

Jump in with both feet and get excited for the next phase or chapter – the NEXT LEVEL because this is where you will find your power, your success, the money, the clients, the JOY and HAPPINESS of doing what you love YOUR WAY with the ease and flow of just BEING YOU!

Read this list and see if it’s time to REBRAND your business…..

1. You need a new level of YOU in your business….it’s time to be real and unapologetically YOU… your brand needs to be screaming WHO YOU ARE and really shouting out your passion otherwise you will be lost in a sea of sameness and your perfect clients won’t even SEE you or HEAR you.

2.Your current brand doesn’t LIGHT YOU UP and EXCITE you…. its time to not be mediocre and “one of them” or “me too” about your business, your purpose, your life, your vision, your focus, your everything! You’re ready to CREATE something powerful and meaningful that you are truly passionate about…. something that you can’t shut up about!

3. You’ve OUTGROWN your original mission and purpose…. as you spend more and more time in your business you start to realise that you like some things more than others and you prefer working with particular types of clients over other types. You are READY to get CLARITY on your purpose and what problems you solve and HOW you solve them. Your VISION has grown and it’s time to level up and expand.

4. You crave a new audience…. the people you want to be around has evolved, you want followers who are more aligned to your purpose and vision… you have a message that needs to be heard by YOUR people but aren’t sure how to get that message to THOSE people.

5. The world around you is changing and evolving… yes even though it is scary to dive into new marketing avenues, you KNOW that you must stay AHEAD OF THE GAME. Funnels, email marketing, social media, networking…. all of the things to keep you SHINING LIKE A DIAMOND in a sea of competition and saturated marketplace.

If ANY of those had you nodding your head YES and you feel that it’s truly time to take that next step into the NEXT LEVEL of your BUSINESS and your BRAND …. Then

I made my first million!

This is my favourite time of the day… just before the sun goes down and the shadows are long. I love the calmness of the late afternoon and the feelings I get when I look at the lazy ocean as it hugs the shore. It has a completely different feeling now, at dusk, than morning or the middle of the day.  It soothes my soul and I easily drift into other realms.

Sitting on the cosiest day bed on my huge balcony with the colourful shaggy rug, soft and luxurious beneath my bare feet, the giant tree with glossy green leaves just to the left that towers and overhangs half the space, filled with faerie lights, right now soothes my soul as well.  This is my favourite place in the world.

It was a dream come true when we bought this massive villa in Moreira, with the gorgeous, meticulously tiled crystal blue pool and lavish gardens on the Costa Blanca of Spain.  This cove just in front of my view is unreal with the aqua and teal waters that gently lap up onto shore.  The Mediterranean itself is just the best really. I can just see our yacht from here, out on the water.  We are taking her out tomorrow, up the coast and into Barcelona for a week before we head further up the Mediterranean coast for work, and pleasure of course.

Everything is ready to go and now is just the perfect moment to enjoy the rest of this beautiful day with hubby, out here in the balmy air, with my Spanish wine, olives, jamon, crusty bread and garlic. I really can’t think of anything better for this moment, well at least until the sun sets and the scattering of clouds in the sky light up like a majestic fire of reds, oranges, fuchsias and even purples.  It’s almost unreal the way the colours pop and move through the sky, like a sultry seductive dance that you can’t look away from.

Nothing left to do but enjoy the moment. I’ve closed my laptop for the day, after checking my accounts.  I really did nothing in regards to ‘work’ today but the daily balance just keeps going up and up with the last figure at $47,962 for the day. Usually it’s around $15k a DAY, but I am in the middle of launching a fun branding program, that popped into my head last week, so the number is higher of course.  It’s almost unbelievable how I can open my laptop up at any given time and see 5 figures each and every day.  It wasn’t long ago that it was sitting at an average of just $3k-$8k a MONTH – now I make more than that every single day!   

What a crazy, fun, wild, exhalating year it has been.
You see, this all changed back in March 2019.

I remember when I decided that NO, I am not available for inconsistency, for lack, for scarcity, for holding myself back anymore. That’s it. I drew the line in the sand, and I decided in that moment and every moment from then on that I get to choose every detail of my reality. It is my reality and I have everything available to me.  So, I chose to stop holding back and step into my full power. I unleashed myself.  I’ve always worked hard and I always kept going, but this time was different.  I stopped over thinking and just made choices from my higher self and went with it no matter what the outcome. I stopped focusing on money and just started helping people.

I also used to spend a lot of time doing what my soul wanted like going to the beach and hanging with my kids… but there was a part that wasn’t fully soul aligned because I had conditions.  I was doing it in a way that was wishy-washy or I did it because I wanted an outcome.  You know the whole “I’m getting a pedicure because it will make me abundant” thing. Yeah, that was me.  It was half-assed bullshit. All of it and I was in denial. I was too busy worrying about everyone else, what they thought, what they were doing, how they worked their magic and attracted abundance and it kept me from fully focusing on myself. FUCK THAT SHIT. 

I made the decision to BE the person who is abundant, who is magnetic, who is insanely attractive – I am hot AF and I turn heads where ever I go. My energy is magnetic and people can’t look away.

I decided that I am the person who is seen, who is famous, who is VIP as fuck, who is on the cover of magazines because of course she is.  AND yes I was.   

March 1st the magazine came out.  The GCGIB magazine that featured me on their cover.  I know it’s crazy to think that I was a covergirl AND I had a double feature spread inside as well as a couple of articles that I wrote. 

Then I found out I was a finalist in not 1 but 2 women in business awards.

All the hard work and showing up over the years was starting to show out in the physical world all because I decided this is who I am and that is all I need to do or be, ever.

March 22nd came and off to the gala awards I went, dressed all fancy like in a purple sparkly dress.  I won you know.  I wasn’t sure I would but at the same time, of course I did.   And everything changed. 

This was the point that I realised that I really did have power over all things in my reality and this was just the beginning.   That decision to BE myself, to be the famous Steph, to be the number one expert in branding and doing it from alignment are all real and true because I decided.

I chose it and got out of my own way.  

I kept on keeping on no matter what but really it was much easier than that. 
I decide it was so and, it was so.
I walked MY path and the universe rearranged itself around me. I didn’t have to do anything but BE me and do my thing – whatever that happened to be in each moment.
I moved and played with the energetic and physical, the spiritual and mental and, of course, the emotional. I was a complete person. I was fully 100% me. 

After the cover and the awards, I started receiving emails and calls from other publications, Forbes, Huffington Post, Inc and so many others. They all wanted to talk to, interview and feature The Branding Chick!  Yeah, that’s me. Steph Zahalka, the Branding Chick.  

I was on podcasts and I was interviewed, and I was asked to speak at events, even internationally, to talk about my unique approach to branding.  I was blowin’ up baby! 

I love branding, I love strategies, I love design, I LOVE ART (I am an artist through and through) and I love helping people succeed and level up.  I am also intuitive, I just know things and I can see designs and strategies and marketing and funnels all done in my minds-eye as I talk to people, to my clients.  

That is why I am so fucking great at what I do and why I nail designs the first time.  I use my intuition, my soul. I access other realms with ease and what comes out is not only soul aligned for me, but soul aligned for my clients and they see instant and massive results from working with me. 

I do not just approach branding in a practical sense and it’s not just design work… oh no. I come at it from the energetic level and extract the true essence, purpose and soul of a person, their message and their business and create from there. That is the place that they need to come from… themselves, from their soul.  And that is what I design and mould and help them to create – exactly what is inside and needs to be materialised on the outside.

I am highly sought after of course.  The waiting list to work with me is at least 6+ months out.  My logo and branding designs start at $25k but that’s low end.  My clients are mostly high end and if they aren’t yet, they come to me because they want to be and they know that working with me, being in my energy will level them up to that status fast.

April was the start of my first real consistent 5 figure months and it just kept going up from there.  I had 8 soul aligned gorgeous ladies sign into my high-level private mentoring program that month and all of them experienced massive results straight out of the gate.  We were all levelling up together and it was incredible.

I hired a team of badass designers and assistants as well as my PR team, my social media team and of course my amazing team at home that do all the things for me.

All of my programs bring in 5 – 6 figures during a launch. My following has grown exponentially and super-fast.  I went from a consistent 4k following on Instagram to 200k in just a couple months.  This has been a wild ride.  So wild in fact that when we leave tomorrow on the yacht, we are meeting up with a celebrity in Monaco to talk about branding their new fashion line. Holy shit right!

But that’s because I continually went in, chose to be that person and decided that fuck yes, I AM the go-to person for celebrities, VIP’s, billionaires, badass entrepreneurs that are out there killing it but are ready to have a deeper connection to their brand and have their brand connect on multiple levels and dimensions to their aligned audiences.

My days, you would think, would be filled with just being busy all the time, but I actually have more free time than ever!  I spend massive amounts of time just having fun! My family and I get to do so much, see so much, experience so much now. 

All because I decided to stop being a pussy and go all in.

I decided to just BE me. To dance in life the way that I dance at the clubs – all the mother fucking way in!

Insane really to go from an investment property and 1 house on the Gold Coast to 2 more investments, including the villa I am sitting in right now in Spain, and my dream home on one of my favourite Gold Coast beaches.  Let me just tell you how amazing THAT house is.    (That house that I manifested back when I did Jessica Caver Lindholm’s millionaire mirror visualisation in 2017.)  I saw that house clear as day, every little detail of it.  I didn’t realise that I was actually seeing a real house. My house. Which, by the way, found ME randomly after we returned from the US in August.  So, of course I bought it.

I love how easy life is.  I remember back when I used to complicate things for no reason. Funny really and hard to imagine ever thinking like that again.  Let go baby, ride the wave like you’re on an 8-foot surfboard on a steady right that rolls for days.  It is so easy to manifest whatever I want, like magic.

And it gets easier and easier.

All because I simply decided it was so.
Because I believed it and surrendered to the magic of it.

Speaking of magic, my daughter is really eating up all of my old magic books and tools. She is a natural. Of course. Master manifestor right there, which is no surprise.  Jay is just as fabulous and so much fun. His soul shines out of his always smiling eyes and to be around him is just pure joy on tap.  Hubby is my soul mate in all ways.  When we are together, we are unstoppable and the sparks…. Intense to say the least – even after 20 years it just gets better and better.  We are the yin and yang to each other, and it has been this way through many many lifetimes together.

My friends are all totally soul aligned as well.  I used to be so afraid of letting go or losing people or worrying about what they thought.  The outside validation and need to belong was strong, but I decided that I am enough. I am perfect and I am enough. Just me, my soul and I and that is all I will ever need.

That choice and decision really lit a fire in me and letting go also cleared the space for my soul mate clients to find me and find me fast.  They came out of nowhere as if by magic and signed me up. They were all, and still are, overjoyed to pay me and work with me and just be in my energy. 

I love being me and I love that I can decide and choose anything I want, and it falls into my lap or I walk into it like it was always there waiting for me to claim it.

The universe rearranges itself for me, because I decided, and I allow it to.

Everything always works out for me, no matter what – it always works out, because I decided, and I allow it to.

I trust that the universe has my back, always, because I believe it and I allow it to.

No doubt – total trust – complete surrender – belief in myself & my soul – always.

THIS is the reason for existing and the joy of living.

If I can do this, what do you think you can do?

Anything you want baby!
Simply decide and allow it to be.

Why your site is boring as batshit…

Would you like to know what the NUMBER ONE thing that you can do to make your website stand out from all the others that do the same shit that you do?


Yeah, yeah…. I’ve heard it before… 1,873 times to be exact (not really but you get it) …”but I have to tell them about all my experience” or “I’ve done this, that or the other and they need to know,” “I have these degrees, I’ve worked with this person, I know this….”

blah blah freakin blah.
Snore fest.

I’m sure your about page is a snore fest as well. And your home page. And probably the whole thing. #sorrynotsorry

Oooh did that hurt your feelings? Are you sitting there thinking “My site is awesome, it has all these things that say how experienced and amazing i am”
Well. like I said – B O R I N G…

Sure, some of you may be an exception, but most of you aren’t. You have a boring site that talks all about YOU.

This is why, if you switch it up and make it about THEM instead of you, you will stand out…. cuz everyone else makes their website about themselves.

While I do indeed preach like it’s my business (it is) to #bemoreyou and own your badass self like a boss… what I do strongly advise against is making your website all about you in a way that sounds like you only care about yourself and how good you are rather than about the people that you are here to help.

Big difference.

So, as I was saying before, stop making your site about you and make it all about them. 
Talk TO them in your copy, 
Tell them what their problem is and how you can solve it.
Relate to them so they feel like you KNOW them and then tell them how the benefit from hiring you.

Talk AT them
Tell them all about your experience with what you do
Give then features and credentials of what you do.

See the difference?
It may seem simple or not necessary, but it really will change everything.

Do it. Because the reality is people don’t have time to fuck around, sifting and sorting through your messy website trying to find how you can help them. They want to know what’s in it for them as quick as possible and get on with it. If you don’t convey that as soon as they land on your site, they’re GONESKI’S.
Off to your competitors.

Trust me – go to your website right now and read your home page and services pages. Can you see how you can change your copy to be all about them?

OH – and I do have more for you 🥳🥳🥳- 
this idea actually just came through me as I was writing this post….

In my facebook group The Branding Revolution – I am going to give you my top 5 CONVERSION strategies and tips to turn your website into an ‘asset that works FOR you’ over the next 5 or so days.

Clients have paid me hundreds of dollars to give them these strategies when I go through their websites. NOW – I am gifting my 5 best conversion strategies to members of my group.

I won’t leave this content in there – it will be removed at some point shortly after I finish it – I’ll package it up and turn it into a course or make it a bonus for other courses.

Which mean, if you’re not in the group – JOIN NOW.

You’re not gonna want to miss this! Legit – my top 5 website conversion strategies to turn your website into a machine that makes them want more, that makes them click, that makes them need YOU.

JOIN the group now! I’ll start Monday!
See your badass self in there.


~ SUCCESS TIP #999 ~


(is it weird that I start almost all my posts with ‘So…’? 🤔🤔)

One of the things that I do with my clients, and specialise in, is helping them really nail their messaging.

Yes you should sell. Sell all the time. It’s your job. If you’re an entrepreneur, you need to sell or you don’t make money.

But…. before you just throw up a promo post to buy your product or say ‘i can do this for you for $xx’ or join your competition…. you need to ENTICE us first.

Tell us why we NEED this particular thing or service or you in our lives. 

Tell us about what we can get for it (hint- the outcome!)

Tell a story, ignite our imagination of how we would feel or look after having it done. 

This is the stuff that people click on – 

NOT just the ‘hey I’m running a giveaway’

I would love to see you post with some cool and interesting info that might be unknown about your product or service.

Give us some tips or suggestions or anything that will make us think, “oooh I may want / need to do this”. 

Give us some valuable advice or educate us with information that we can use right away that has something to do with the product or service that you want to sell.

Tell me how fabulous I am going to look after getting this done and that I’ll turn heads and feel amazing and take a million selfies 😍📸!

Tell me how I’m gonna save time and the headache of not having to do my own _____ everyday.

Do you see how selling the outcome to someones emotions works better than just saying that you’re having a giveaway or buy my shit?

When you write about your stuff in a way that provides insight or value or gives us something to think about or makes us stop to read it, you have a much higher chance of getting engagement and conversions.

You want to stop their scroll and read your stuff!

It’s the same when posting anywhere about anything – give value, make yourself the expert and trusted leader in your field, sell the feel good or outcome and peeps will be clicking all day long!

Make me feel good, like I MUST HAVE your shit, then tell me how to buy it.




Soooo… you wanna build a magnetic brand that’s a true representation of who you are and attract clients who crave your work? AWESOME!

The only issue… is the question that keeps popping up in your mind – ‘how can I possibly do this?’

The short answer – #bemoreYOU

The reason that most people sound the same out there is because everyone is consuming each others content and thinking ‘they have it going on’ and before you know it you are all sounding just like each other.

You know you’ve seen it, you know you’ve done it.
Liked what someone posted or wrote or puts out there and you start to write like them and use the same ‘cool’ ‘light it up’ ‘on fire’ words that you didn’t use to use, but now you do, all the time.

Everyone starts to sound the same!
How on earth are you going to stand the fuck out and be the brand of choice to your potential clients if you sound exactly like those 4 people over there?

Getting really clear on who the fuck YOU are and then BEING that person is the only way out of this.

It’s the only way that you are gonna show up exactly as your perfect clients need you.

It’s the only way that you will stand out enough for them to even find you!

You need to own your shit, be damn self and write and post and show up as THAT PERSON. As YOU!

This is what actual branding is all about babe.
Sure you need a professional logo and full branding visuals and consistency across the board (that is the fun stuff that I love to do BTW)…. but it’s not the whole story.

The whole story is pretty much who the hell ARE YOU?
What do you have to offer and how do you solve my problem or satisfy my desires?
How do YOU do it?

Then do THAT.

Sure, admire those who seem to be doing it already but don’t become them, don’t be a chameleon and use their language and style … use your own.

Regardless of how many people ‘DO’ what you do, if you fine tune what makes you YOU and let that guide you, the more you’ll stand out.

It’s the only way to be a unique brand that magnetises your perfect clients to you.

It’s the only way to be the person that they can’t look away from.

So… the questions to dive into here are…
‘what parts of you and your personality are you dimming down or hiding that you may think is ‘too much’ to let out?’

How can you challenge yourself to infuse more of those parts into your brand and how you show up?

Those that have nailed this are the reason you follow and model them and why their brand is magnetic!
It’s your turn!


If you wanna dive into your copy and talk about how to #bemoreYOU … let’s chat!

My HOT SEAT mini sessions are the perfect thing for nailing down how to infuse more of you into your copy so you can MAGNETISE more of your dream clients to you and truly stand out as a magnetic and unique BRAND!

We can chat over the phone, meet for a coffee or cheeky wine!

PM me if you wanna book in!
Limited spots available xx

Focus on what makes YOU thrive

Be unapologetic and relentless with what makes you thrive and lights you up and gets you excited!

So often, we are influenced from the outside world, and cloud our own desires for the sake of those around us.

I wonder if you’re sitting there noticing that you edit and filter what you say and do because you’re trying to please everyone… or you’re stifling your own creativity and true nature in order to not rock the boat or piss anyone off.

Where’s that gonna get ya? Nowhere meaningful or fulfilling fast. Screw that.

Another way of you might find yourself influenced away from what you should be focusing on is opting in to every bright shiny object that crosses our path and then taking it on as something that you should do as well.

Sure it’s fine and dandy to download these things to learn, but don’t get swayed or tempted to start changing your own shit up to copy them.

Stay in your own lane. Stay on your own path.

The sooner you are able to grasp this nugget, the sooner it will drastically change your world.

Steph Zahalka

PS…. I’m gonna be bold (of course) and go ahead and assume that you’re sitting there thinking to yourself ‘I like the shit this chick posts’.

Perhaps I’m right perhaps I’m not… either way, if you’re keen to read more, learn more, hear more of my sassy brandy businessy asskickery wordery them join my damn group lol.

It’s free. It’s awesome. It’s for badass leaders like yourself. If you don’t you’ll be missing out on some epic shit you’ll get nowhere else.

Link to join right here. Click that shit.
And have an amazing day!


Oh…. and don’t forget, you really CAN have it all if you just #followthefeelgood